HomeMy WebLinkAbout21 - Balboa Island Art Walk Banner - EPN2005-0117CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 21
April 12, 2005
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Public Works Department
Gilbert Wong, Associate Engineer
949 - 644 -3334
gwong @city. newport-beach.ca. us
SUBJECT: APPROVAL OF A BANNER FOR THE ANNUAL BALBOA ISLAND ART
WALK — ENCROACHMENT PERMIT N2005 -0117
RECOMMENDATION:
Approve the request for the installation of a banner with sponsor's names for the
11' Annual Balboa Island Art Walk.
No
2. Approve the request but require there to be no sponsorship names or logos on
the banner.
DISCUSSION:
Debra Huse, the organizer representing the Annual Balboa Island Art Walk has
requested that an 8 -feet long by 2.5 -feet high banner be installed from April 25, 2005 to
May 9, 2005 in the landscaped median on East Coast Highway just west of the
intersection of Marguerite Avenue (see Exhibits "A" & "B ").
The 11`h Annual Balboa Island Art Walk will be held on May 7, 2005, along the Balboa
Island South Bay Front Boardwalk from Emerald Avenue to Grand Canal and at the
Fun Zone on the Peninsula (see Exhibit "C "). The event will have live entertainment
and will exhibit various art work from local artists. The event will not only attract local
residents, but also art enthusiasts and tourists. The organizer of the event estimates
approximately 4,000 people will attend the one day event. In addition, a special event
permit is being processed via the Recreation and Senior Services Department.
The organizer's preference is to have the banner designed to include the names of the
commercial sponsors of the event (Mary Hardesty Realty, Fletcher Jones Motorcars,
and Daily Pilot) on the bottom of the banner as shown on Exhibit "D "- Option 1. But if
City Council approval necessitates omitting the names of the commercial sponsors from
the banner, the organizer will comply and will not have any commercial sponsor names
on the banner as shown on Exhibit "E "- Option 2. The event is not co- sponsored by the
City of Newport Beach, but it is free to the public. Council Policy L -16 prohibits the use
SUBJECT: Approval Of A Banner For The Annual Balboa Island Art Walk — Encroachment Permit N2005 -0117
April 12, 2005
Page 2
of a commercial sponsor's name on the banner and it specifies that banners can be
authorized for events that are free to the public.
In the past, similar banner requests (i.e. Corona Del Mar 5K Run and The Annual
Newport Beach Film Festival) were permitted at the same locations using the City's
existing 2 -inch diameter PVC sleeves (see Exhibit "B "), but they were all co- sponsored
by the City with no commercial advertisements on the banner, and there have been no
reported public complaints or problems.
Should the City Council elect to approve the installation of the private banner with or
without commercial sponsors listed on the banner in the landscape median on East
Coast Highway, staff recommends the following conditions of approval:
1. The organizer shall provide a minimum of two weeks notice with the General
Services Department to coordinate the banner's installation and removal.
2. The organizer must provide on -going maintenance of the banner.
3. The organizer must sign a "Hold Harmless Statement" requiring maintenance of the
banners and indemnification and hold harmless for any liability associated with the
banners.
4. Issuance of an Encroachment Permit by the Public Works Department
(Encroachment Permit No N2005- 0117).
5. The banners shall conform to City Council Policy L -16 with the exception of the
commercial advertisement (if approved) and co- sponsor by the City.
6. Banners shall comply with the Encroachment Permit conditions.
Environmental Review:
Staff determined that the project is exempt from the California Environmental Quality
Act (CEQA) pursuant to Section 15301 of the Guidelines. This exemption covers the
minor alteration of existing public facilities with negligible or no expansion of the
facilities in areas that are not environmentally sensitive.
Funding Availability:
No City funds will be required. The applicant will pay all costs associated with the
installation and removal of the banners.
Prepared by: Submitted by: r
Gilbert Wong Stephen G. Badum
Associate Engineer Public Works Director
Attachments: Exhibit "A "; Aerial of East Coast Highway & Marguerite Avenue
Exhibit "B "; Banner Location in Landscape'Median
Exhibit "C "; Event Location
Exhibit "D "; Option 1- Banner with Commercial Sponsors
Exhibit "E "; Option 2- Banner without Commercial Sponsors
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