HomeMy WebLinkAbout18 - Council Policy B-17 - Parks-Facilities-Recreation Program DonationsCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 18
April 25, 2006
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: General Services Department
Mark Harmon, General Services Director
949/644 -3055, or mharmonA city. newport- beach. ca. us
Recreation & Senior Services Department
Marie Knight, Recreation & Senior Services Director
949/644 -3151, or mknight (cD city. newport- beach. ca. us
SUBJECT: Proposed City Council Policy B -17 /Parks, Facilities, and
Recreation Program Donations
ISSUE:
Should the City Council approve changes to the City's donation policy, adopt proposed
City Council Policy B -17, and subsequently delete current City Council Policy G -5?
RECOMMENDATION:
Approve proposed City Council Policy B -17, combining all parks, public improvement,
facilities, and recreation program donations into one citywide donation policy
(Attachment A), as recommended by the Parks, Beaches, and Recreation Commission,
and subsequently delete current City Council Policy G -5.
DISCUSSION:
Background:
City Council Policy G -5 (Parks and Street Improvement Donations) was adopted in July
1992, to regulate the procedures for donations related to City park and street
improvements. In 2004, the General Services Department developed revisions to
Council Policy G -5 to include changes to tree, bench, park and street amenity
donations. Additionally in 2004, the Recreation and Senior Services Department
developed a proposed Council Policy B -17 to help regulate donations for recreation
programs and facilities.
Proposed City Council Policy B -17 /Parks, Facilities, and
Recreation Program Donations
April 25, 2006
Page 2
In January 2006, the Parks, Beaches and Recreation Commission's (PB &R) Donation
Committee asked staff to develop a new Council Policy, B -17, which combines both of
these policies and unifies all parks, public improvement, facilities, and recreation
program donations into one citywide policy.
Over the past few years, the City has received a growing number of requests to donate
benches, trees, and park amenities. Realizing this, the PB &R Commission directed
staff to research additional items that the public could donate for recreation programs,
services, and facilities. In addition, the PB &R Commission asked staff to develop a
donation catalog that could be distributed to residents that were interested in donating
items to the City.
In developing this new policy and catalog, staff contacted several cities to learn about
their donation /gift policies, dedication and naming policies, and how they manage
sponsorship inquiries. Staff has used these examples to better restructure the existing
policy, and to add several new elements that help address new donation requests that
the City encounters. The proposed policy and catalog have been structured to:
1. Establish a fair, equitable, and uniform procedure through which gifts may be
donated to the City,
2. Streamline the donation process for residents, staff, and the PB &R Commission,
and
3. Create a user - friendly donation catalog that will assist residents in identifying
items available for donation to the City.
Revisions /Additions to Policy
This newly revised policy combines park and street improvement donations as well as
recreation programs/facility donations.
Revisions to the park and street improvement sections establish the following:
• Limitations /guidelines to accepting donation items
• Definition of restricted vs. unrestricted donation items
• Tree inventory of sites throughout the City and tree species that are available for
donation at these sites
• Bench inventory of sites throughout the City and bench styles that are available
for donation at these sites
Proposed City Council Policy B -17 /Parks, Facilities, and
Recreation Program Donations
April 25, 2006
Page 3
• Types of park, public improvement, and street amenities that are available for
donation
• Dollar value acceptance levels for staff and the PB &R Commission
Additions to the recreation program and facility sections establish the following:
• The acceptance of cash gifts, with dollar value acceptance levels for staff, the
PB &R Commission, and the City Council, and provisions that imply no "strings"
attached to cash donations
• Criteria for allowing naming rights for donated items
• Recognition criteria and limitations for event sponsors
• The right to decline donations
• Unless specified, the provision that no special privileges will result from the
donation
• The creation of a catalog for donation items
• Criteria for acknowledging donors and providing plaques for donated items
Committee/Commission /City Council Review
The Donation Committee of the PB &R Commission reviewed this item in January 2006
and provided staff with direction on elements to include in this proposed policy and
catalog.
On April 4, 2006, the PB &R Commission unanimously approved the proposed Council
Policy B -17 and directed staff to forward it to the City Council for final approval and
adoption.
In addition to the PB &R Commission's recommendation, Mayor Webb has asked that
the following be added into proposed Council Policy B -17, under Section H -3, iii.
(Acknowledgements), to read;
"Donations with value of at least $1,000 that recognize individuals or
organizations that have provided distinguished long term and/or significant
service to the City may include a dedicatory plaque not exceeding 5'W" with
name, date and dedication wording not exceeding 25 words. Individuals can
include City employees with 25 or more years of distinguished service, as
determined by the PB &R Commission."
These comments and changes have been incorporated into the policy draft included
with this report.
Proposed City Council Policy B -17 /Parks, Facilities, and
Recreation Program Donations
April 25, 2006
Page 4
Environmental Review:
The City Council's approval of this Agenda Item does not require environmental review.
Public Notice:
This agenda item may be noticed according to the Ralph M. Brown Act (72 hours in
advance of the public meeting at which the City Council considers the item).
Funding Availability:
There is no financial impact for revising this policy.
Prepared by:
Submitted by:
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Chris Marcarello Mark Harmon
Administrative Analyst General Services Director
Dan Sereno Marie Knight
Parks/Trees Superintendent Recreation and Senior Services Director
Attachments:
(A) New City Council Policy B -17 — Parks, Facilities, and Recreation
Program Donations
(B) City of Newport Beach Donation Catalog
B-17
PARKS, FACILITIES, AND RECREATION PROGRAM DONATIONS
PURPOSE
The City Council recognizes the need to promote community involvement and
active participation in quality of life components throughout the community, and
the need to establish a fair, equitable, and uniform procedure for which gifts may
be donated to the City. This policy establishes criteria for donations to assure
area compatibility, attractiveness, usefulness, and the capability to be
maintained. Each donation considered for inclusion in the City park public
improvement and street system will be subject to established limitations and
guidelines for the particular area.
POLICY
A. Acceptance of donations of cash or tangible items.
Based on the value of the donation, appropriate City staff will review the
acceptability of any donation and determine if the benefits to be derived
warrant acceptance of the donation.
2. Criteria for evaluation includes consideration of any immediate or initial
expenditure required in order to accept the donation, the potential and
extent of the City's obligation to maintain the donation, and the community
benefit to be derived from the donation.
B. Types of Donations
Donations may be received in the form of cash, real, or personal property.
Restricted donations are those donations that the donor specifies for a particular
City location or purpose. Unrestricted donations are those donations that are
given to the City for unspecified use.
Cash Gifts
Donation of cash or items valued at below $10,000 may be
accepted by the appropriate Department Director. However, any
donation considered a park facility improvement that would result
in an installation of a permanent fixture in the parks must be in
compliance with section B-4 of this policy, Park and Street
Improvement Donations.
ii. Donations of $10,000 and above may be accepted by the Parks,
Beaches and Recreation Commission.
iii. Gifts of funds may be designated for restricted or unrestricted use.
B -17
iv. Gifts of funds accepted by the City imply no other obligation
besides using donated funds for the specified purpose.
2. Trees
Tree donations add beauty to City parks and facilities. Trees may be donated
and installed at parks and parkway locations recommended by the General
Services Director and approved by the Parks, Beaches and Recreation
Commission. The minimum size of tree donations must be 24" boxed
containers unless waived by the Commission.
i. Tree donations are limited to specific species and limitations
identified in the City Donation Catalog.
3. Benches
Bench donations may be donated and installed in different areas of
placement including parks, streets, along the beachfront, within villages,
commercial districts, neighborhoods, on a specific island, etc. The Parks,
Beaches, and Recreation Commission, with the assistance of General
Services staff, shall designate the type, style, design, and placement of City -
owned benches on City property.
An inventory of designated benches and available bench locations
will be maintained in the City Donation Catalog.
ii. Donation requests must be submitted to the General Services
Department and meet the following requirements:
a. Bench donations along a city street, beachfront or other
public right of way will require the approval of the General
Services Director.
b. Bench donations within a commercial district will require
notification of, and an endorsement from, the local business
association, if applicable.
c. Bench donations for parks and facilities within a residential
community will require notification of residents within 300
feet of placement and an endorsement from a legally
established homeowners association, when applicable.
4. Park, Public Improvement, and Street Amenities
Other amenities such as drinking fountains, tables, and other equipment that
will improve public places in parks, in and /or around public buildings, streets,
walkways, and trails may be donated to the City.
2
B -17
i. Other amenities that may be donated will be identified in the City
Donation Catalog.
ii. Donation of public amenities valued at below $10,000 may be
accepted by the appropriate Department Director.
iii. Donation of public amenities valued $10,000 and above may be
accepted or declined by the Parks, Beaches and Recreation
Commission.
iv. Donations to be installed on public sidewalks shall meet the criteria
described in Policy L -15 Encroachments on Public Sidewalks and
approved by the Public Works Director and General Services
Director.
C. Naming Rights
Donors may receive naming rights on capital improvement projects for which
any donation matches or exceeds 75% of the total budgeted cost for the area
benefiting from the donation. All such donations will be submitted to the City
Council for acceptance of the donation and the name to be applied to the
project in keeping with City Council Policy B9 — Naming of City Parks &
Facilities.
D. Sponsorships
Special Events are recognized as fundraising activities. Where donations or
sponsorship of a special event will require some form of recognition, and, in
order to provide recreational opportunities, corporate or organizational
sponsors may be recognized by use of logos and name on event banners and
signage. Signs and literature at all such special events would be at the
discretion of the appropriate Department Director. The size, scale and
location of corporate logos and names should not dominate the event facilities
or area. Corporate logos and /or names should not be displayed in a manner
that would, in any way, suggest the endorsement of the Department or the
City. All signs must comply with the City's existing sign code and Council
Policies B -3 and B -8
E. Right to Decline
The City of Newport Beach reserves the right to decline any donation if, upon
review, acceptance of the donation is determined to be not in the best interest
of the City.
F. Special Privileges
Making a donation or co- sponsoring a special event does not entitle a
sponsor /donor to any special privileges other than those stated in this policy
such as recognition, plaques or displays at events, unless otherwise agreed
3
B -17
upon and approved by the Department Director or the City Council when
appropriate.
G. Gift Donation Catalog
The Recreation & Senior Services Director and General Services Director
shall review and present to the Parks, Beaches & Recreation Commission
periodically the City Donation Catalog containing ideas for public
donations.
H. Acknowledgements
1. Letter of acceptance of donation will be sent to donor.
2. In some cases, recognition of donations may be given at Commission or
Council Meetings.
3. Plaques are reserved for donations meeting the following criteria:
Formerly G -5
i. Donations valued at $1,000 to less than $4,000 may elect to
provide a dedicatory plaque not exceeding 2" x 6" with a
name designated by the donor preceded by one of the
following: "Donated by ", "Donated for ", or "In recognition of'.
ii. Donations valued at $4,000 or greater may elect to provide a
dedicatory plaque not exceeding 5 "x7" with name, date and
dedication wording not exceeding 25 words. Plaque content
must be approved by the Parks, Beaches & Recreation
Commission.
iii. Donations with value of at least $1.000 that recognize
individuals or organizations that have provided distinguished
long term and /or significant service to the City may include a
dedicatory plague not exceeding 5"x7" with name, date and
dedication wording not exceeding 25 words. Individuals can
include City employees with 25 or more years of
distinguished service, as determined by the PB &R
Commission.
iv. Plaques are at the expense of the donor, the City will
assume ownership and maintenance of the donated item
and plaque however, the City does not assume replacement
costs due to vandalism or theft.
V. Plaque information will be entered on the Gift Donation
Catalog application form and ordered by the City.
4
THE CITY OF NEWPORT BEACH
RECREATION, PARKS, BEACHES AND
SENIOR SERVICES
Phone: 949-644-3158
.. - Fax: 949- 644-3155
emoil: recreation@city.newport-beach.city.ca.us
GIFTS FOR TOMORROW
Donation Catalog
Community Partnership
Opportunities
Become a community
partner- help to provide
new facilities and programs
that meet the changing
needs in the City of
Newport Beach.
1
Dear Prospective Donor,
This catalog is designed to provide individuals, service clubs,
organizations and businesses with suggestions of gifts that will
benefit the entire community. Each gift is identified by a number
and on estimated price listing. Gifts may be ordered by calling
our office and by completing the order request form teorout at
the back of this catalog.
Donations include o variety of items that would enhance our
Parks and community recreation programs. Additionally, some
donation items may be subject to availability.
Please contact the City of Newport Beach for more
information.
Appreciatively,
City of Newport Beach
Recreation and Senior Services Department
and General Services Department
r
To Order Call. (949 ) 644 -3158
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Order forms may be mailed
to:
City of Newport Beach
Recreation & Senior Services
Community Partnership Opportuni-
3300 Newport Blvd. Donations that help...
Newport Beach, CA 92663
Atm Gifts for Tomorrow Park Items 6-7
Please make checks payable Facilities
to:
City of Newport Beach Programs
For more Information call: Order Request Form Tear Out
(949) 644 -3158 Page
The City of Newport Beach
Recreation, Parks, Beaches and
Senior Services
Page 6
Park Needs
Take time to enjoy a day in the park with your family or friends and take
pride in knowing that your contribution was responsibI4 for the
installation of one of these needed park items.
Benches
7 styles
available
Price:
$500- $3,000
Item #:
100
Trees
Several:
24" box or
greater
Price:
$500
Item #:
101
Dog Bag Dispensers
Price:
$484
Item #:
102
Picnic Tables
2 styles
available
Price:
$ 1.000
Item #:
103
Bor -B -Que Grills
Price:
$300
Item #:
104
To Order Call: (949) 644 -3158
Portable Bleachers
4 row
Price: $2,500
Item #: 105
Permanent Bleachers
5 row
Price: $6,000
Item #: 106
Drinking Fountain
Price: $5,000
Item #: 107
Picnic Pavilion
As per design
Price: depends on size
Item #: 108
Concrete Trash Receptacles
Several designs
Price: $700
Item #: 109
Concrete Walkways
Depends on location
Price: varies
Item #: 110
Basketball Court Replacement
Resurface, new posts,
backboards
Price: $10,000
Item #: 111
Flagpole
Price: $2,500
Item #: 112
Park Identification Signs
Price: 5! ,500 — $$3.000
Item #: 113
Playground Equipment
Price: $ 15.000— $80,000
Page 7
Shade Structure for Playground
Selected locations
Price: 83,00013, OCC
Item #: 1 1 5
Beach Showers
Price: $5,500
Item #: 116
Synthetic Soccer Field/
Multipurpose Field
Selected locations
Price:$ 750,000.
5: ,000.000
Item #: 117
Tennis Court Fencing
Price:
TBD
Item #:
1 18
Park Restroom Replacement
Price:
TBD
Item #:
119
Court Resurfacing /Painting
Price: TBD
The City of Newport Beach
Recreation, Parks, Beaches and
Senior Services
Page 8
Facility Needs
Take time to enjoy a program in a community center or on a playground
knowing that your contribution was responsible for needed facility equipment and
materials.
Tables
Price: $200
Item #: 121
Chairs
Stacking
Price: $75
Item #: 122
Computer
For training, after school
program
Price: $1,500
Item #: 123
Building replacement
Selected locations
Price: TBD
Item #: 124
Indoor Volleyball Court
System
Lincoln or WNCC
(poles, net, pads)
Price. $2,500
Item #: 125
To Order Call: (949) 644 -315$
Navigator Sponsor
Spring, Winter, Summer,
Fall
Price: $10,000
ioer season)
Shirt Sponsor for Youth Sports
Summer Hoops, Winter
Hoops, Track Meet, Flag
Football
Price: $3,500
Item #: 127
After School Program Games
Board, per site
Price: $500 per set
Item #: 1 28
Page 9
Sponsor Concert in the Park Stage Mobile
Price: $2,000
Winter Wonderland
Price: $1,500
Item #: 130
Sponsor one Movie in the
Park
Price: $1,500
Item #: 131
Price: $38,000
Item #: 132
Sunday Fun -Day
Price: $3.000
Item #: 133
Adult Fitness Course
Location TBD
Price: $ 10,000-
$20,000 depends cn
num%er of sta Pons
Item #: 134
The City of Newport Beach
Recreation, Parks, Beaches and
Senior Services
Gifts for Tomorrow Order Request Form
\ Item # Description
z
Contact Information
Name
It li
Moiling Address
Phone
...........
Signature
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