HomeMy WebLinkAbout11 - Newport Beach Film Festival Banners - Encroachment Permit N2006-0147CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. ii
April 11, 2006
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Public Works Department
Iris Lee, P.E.
949 - 644 -3311 or ilee @city.newport- beach.ca.us
SUBJECT: APPROVAL OF NEWPORT BEACH FILM FESTIVAL BANNERS —
ENCROACHMENT PERMIT N2006 -0147
RECOMMENDATION:
Conditionally approve the request of Display City, Inc. for the installation of 40 banners
on 20 street light poles, from April 12, 2006 to April 30, 2006, for the annual Newport
Beach Film Festival. Installation will be along Newport Center Drive East/West.
DISCUSSION:
Display City, Inc., (DCI), a contractor representing Newport Beach Film Festival, Inc.,
has requested 40 2.5' by 5.5' banners be installed from April 12 to April 30 along
Newport Center Drive East/West for the annual Newport Beach Film Festival. DCI
proposed two banners to be mounted on each of the 20 median street light poles within
the public right -of -way along Newport Center Drive East/West as depicted on Exhibit A.
During the period of April 20 through April 30, Newport Beach Film Festival, Inc. will
host the annual Newport Beach Film Festival — an entertainment celebration
highlighting the screeninglviewing of many films /movies in Newport Beach. The
Newport Beach Film Festival is expected to attract more than 30,000 participants this
year.
The Orange County Register and Coast Magazine are commercial sponsors of the
event and the banner design includes their names at the top and bottom of each
banner, respectively. The event is co- sponsored by the City of Newport Beach, but
admission to the film festival it is not free to the public. Council Policy L -16 prohibits the
use of a commercial sponsor's name on the banner and it further specifies that banners
can be authorized only if the events are free to the public.
Accordingly, DCI's request to install 40 private banners will not comply with the single
banner per pole concept allowed per City Council Policy L -16; however, a similar
SUBJECT: Approval of Newport Beach Film Festival Banners - Encroachment Permit Number N2006 -0147
April 11, 2006
Page 2
request for the same event was approved by City Council on March 22, 2005, and there
have been no reported public complaints or problems.
Should the City Council approve the installation of 40 private banners along Newport
Center Drive East/West for 19 days, staff recommends the following conditions of
approval:
1. No banners shall be installed on traffic signal poles.
2. The locations shall be limited to the center median with no more than two banners to
be installed per each pole. The banners shall be installed on the designated street
light poles located in the center median only (see Exhibit 'A' for approved locations).
Only two banners will be permitted on each street light pole.
3. The applicant must provide on -going maintenance of the banners and support
brackets.
4. The applicant must sign a "Hold Harmless Statement" requiring maintenance of the
banners /brackets and indemnification and hold harmless for any liability associated
with the banners /brackets.
5. The applicant must maintain a minimum of $1,000,000 in liability insurance from a
company with a Best's Key Rating Guide parameter of "A" or better, and a financial
size category of "VIII" or higher.
6. Issuance of an Encroachment Permit by the Public Works Department
(Encroachment Permit No. N2006- 0147).
7. The banners shall conform to City Council Policy L -16 with the exception of the
public admittance fee charged and the use of commercial sponsors' name on the
banner.
8. All banners and brackets shall be removed by the end of the approved time unless
otherwise approved by the conditions stated in the Encroachment Permit.
9. All banners and brackets shall comply with the Encroachment Permit conditions.
10. If needed, the City may require removal of some of the banners to allow other
organizations to install banners at the same location and during the same time
period.
11. A minimum of two 5 -inch diameter half - circle wind slits per banner are required to
minimize the wind load.
SUBJECT: Approval of Newport Beach Film Festival Banners - Encroachment Permit Number N2006 -0147
April 11, 2006
Page 3
Environmental Review:
Staff determined that the project is exempt from the California Environmental Quality
Act (CEQA) pursuant to Section 15301 of the Guidelines. This exemption covers the
minor alteration of existing public facilities with negligible or no expansion of the
facilities in areas that are not environmentally sensitive.
Funding Availability:
No City funds will be required. The applicant will pay all costs associated with the
installation and removal of the banners.
Prepared by:
is
P. E.
Associate Civil Engineer
Attachment: Exhibit 'A' — banner detail
Submitted by:
n G. Badum
Works Director
Newport Beach Film Fest
Flag /Banner installation by
Display City, INC.
Eric Peterson
562 -961-5657
EXHIBIT'A'
Sheet 1 of 3
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EXHIBIT'A'
Sheet 2 of 3
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Banner locations
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Sheet 3 of 3
Newport Beach Film Fest
Flag /Banners
Quantity:
40 Poles
8o Banners