HomeMy WebLinkAboutSS6 - Master Arts and Culture Plan and Arts Funding DiscussionCTY OF
F
NEWPORT BEACH
City Council Staff Report
April 14, 2015
Agenda Item No. SS6
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Tim Netherton, Library Services Director — (949) 717 -3819,
thetherton@newportbeachca.gov
PREPARED BY: Tara Finnigan, Assistant to the City Manager / Public Information Manager
PHONE: 949 - 644 -3035
TITLE: SS6. Master Arts and Culture Plan and Arts Funding Discussion (3:55 p.m.)
ABSTRACT:
Phase I of the Newport Beach Master Arts and Culture Plan was completed and approved by the Newport
Beach Arts Commission in November 2014. The plan was first presented to the City Council during its
November 25, 2014 Study Session and staff is returning to the Council for a more in -depth discussion
about, and further direction on, the plan's major recommendations.
RECOMMENDATION:
Discussion on the 2014 Arts and Culture Master Plan's possible amendment, adoption, and funding.
FUNDING REQUIREMENTS:
The City of Newport Beach has four potential sources of revenue for funding any or all of the
recommendations in the Master Arts and Culture Plan. The City currently funds Arts and Culture
programming through its General Fund. The Public Art and Cultural Facilities Fund (Council Policy 1 -13)
earmarks two percent (2 %) of the unallocated public benefit fees received by the City pursuant to approved
Development Agreements for funding "the acquisition, installation, management and maintenance of Public
Art." The fund balance is currently $422,000.
In addition, the Newport Beach Tourism Business Improvement District (T -BID) is obligated to provide the
City with $150,000 per year for 10 years to fund arts programming or for any other purpose chosen by the
City Council. In addition, the City could further pursue private donation opportunities by developing a more
formalized underwriting or sponsorship program.
DISCUSSION:
The 2006 Newport Beach General Plan cites the importance of arts and culture for Newport Beach and the
expectation that meaningful programs will require "coordination, preservation, and promotion" in order to
avoid unintended losses of cultural assets. While the Newport Beach Arts Commission and City staff have
worked together for a number of years to provide arts and cultural activities, exhibits and programming to
SS6-1
the community, there's been an interest in recent years to develop a longer -term, cohesive plan for
providing these services to Newport Beach residents and visitors.
The City contracted with Arts Orange County (Arts OC) in May 2014 to develop Phase I of a Master Arts
and Culture Plan. To gather community input as it developed the plan, Arts OC conducted one -on -one
interviews with key stakeholders, held focus groups with community leaders, hosted a community forum,
and conducted an online survey.
The plan was completed by Arts OC and approved by the Newport Beach Arts Commission in November
2014. Arts OC representatives first presented the plan to the City Council during its November 25, 2014
Study Session and heard general Council and public comments about the plan and the process followed to
develop it. Staff is now seeking a more in -depth discussion with the Council about, and further direction on,
how the staff and Arts Commission should proceed in implementing the plan's major recommendations.
Major Findings
A complete copy of the Master Arts and Culture Plan is available on the Cultural Arts web page at
http:// www. newportbeachca .gov /artsandculturemp. The plan's major findings include:
• Citizens of Newport Beach take enormous pride in their community.
• There is a struggle to find the balance between growth and protecting the quality of life.
• The perception frequently cited by residents who participated in the Plan development is that the City has
not prioritized arts and culture in a substantive way.
• There is a desire to balance the development of more offices and residential units with spaces dedicated
to arts and cultural uses.
• Residents applauded efforts to highlight what is unique to Newport Beach and move
forward with a Master Plan for Arts as a sign of the City's cultural maturity.
Arts OC then developed a series of 10 recommendations as to how the City could respond to the findings
1. Grow public investment in arts and culture.
• Sustain current sources of funding for the arts.
• Increase arts investment through a variety of funding mechanisms.
• Set goal of matching or surpassing the national average for arts funding.
2. Establish an appropriately - staffed Division of Arts and Culture.
• Establish an arts manager position to implement the Master Arts and Culture Plan, explore new initiatives
and community partnerships, and effectively work across all city departments.
3. Establish arts- friendly City policies.
• Create a process and guidelines by which "arts friendly" policies can be established and nonprofit arts and
culture organizations can benefit.
4. Develop a 21st Century Arts and Culture Communications Plan.
• Build public awareness of arts and culture offerings and promote tourism by establishing an effective
marketing and public relations plan.
5. Develop a multi- faceted arts and culture program plan.
• Develop a program plan that includes expanded support for City- sponsored arts programs as well as
support for and collaborations with Newport -based organizations, venues and potential regional arts and
culture partners. Plans should give special consideration to unique programming as well as signature
events.
SS6 -2
6. Refine the City's Public Art Policy.
• Establish public art policy according to national best practices that addresses the selection of art, site
suitability, sustainability and maintenance.
7. Develop new accessible creative spaces.
• Create a facility plan that would address the community's need for an arts venue.
8. Animate existing City parks, beaches, and other public spaces with unique programming, signature
events, and neighborhood festivals.
• Collaborate across City departments to include and support potential unique programming in city parks
and beaches and evaluate infrastructure needs.
9. Establish key partnerships that support arts education
• Collaborate and partner with public and private schools to support and provide relevant programs for
youth.
10. Include aesthetic considerations in city processes that review and approve public and private
development of the built environment.
• Provide opportunity for arts and design experts in the community to offer input for public facility concepts
and infrastructure planning.
Staff is seeking Council's comments and general direction as to which recommendations should be further
researched, refined or implemented and in what order those should be pursued.
Current and Potential Funding Sources
Historically, the City's arts and culture programming and activities have been funded through the City
General Fund at an average of $180,238 per year for the past five years.
In 2013, the City Council adopted Council Policy 1 -13 and established the Public Art and Cultural Facilities
Fund (Council Policy 1 -13). The policy earmarks two percent (2 %) of the unallocated public benefit fees
received by the City pursuant to approved Development Agreements for funding "the acquisition,
installation, management and maintenance of Public Art." The fund balance is currently $422,000.
In 2014, as part of its renewal process, the Newport Beach Tourism Business Improvement District (TBID)
is obligated to pay the City $150,000 per year for 10 years to fund arts programs or for any other purpose
determined by the City Council. At this Study Session, staff is also seeking Council's guidance on whether
this funding should be set aside for the arts.
In addition, the City could further pursue collaborative public - private partnership opportunities by
developing a more formalized underwriting or sponsorship program with individual donors or organizations.
ENVIRONMENTAL REVIEW:
This action is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060
(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the
environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in
physical change to the environment, directly or indirectly.
SS6 -3
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at
which the City Council considers the item).
ATTACHMENTS:
Description
Attachment A - Master Arts and Culture Plan
SS6 -4
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