HomeMy WebLinkAbout18 - Display of Promotional Temporary BannersCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 18
October 28, 2008
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949 -644 -3207, Idesantis @city.newport- beach.ca.us
SUBJECT: A Temporary Extension of the Length of Time Permitted for the
Display of Promotional Temporary Banners
ISSUE:
The Economic Development Committee is recommending a temporary relaxation of the
zoning standard regulating the length of time that promotional temporary banners are
permitted, as a way of assisting businesses during difficult economic times.
RECOMMENDATION:
If desired, adopt the attached Resolution allowing businesses to display promotional
temporary banners for 120 days per calendar year through December 31, 2009.
DISCUSSION:
Background:
The Economic Development Committee has been receiving reports on the economic
condition of the City and discussing ways that the City might provide additional support
to the business community during this economic downturn. Out of those discussions
two ideas emerged.
The first idea was to recommend to the City Council that they allow, on a temporary
basis, greater use of promotional temporary banners. Section 20.67.090 of the
Municipal Code allows banners up to four times per year, not to exceed 60 days total
per year. The number of days was decreased from 90 when the Sign Code was
adopted in October 2005. The Committee voted unanimously to request an increase in
length of display to 120 days through December 31, 2009.
Promotional Temporary Banners
October 28, 2008
Page 2
The attached Resolution would enact the temporary doubling of duration of the display
of promotional temporary banners. If the City Council chooses to approve the
temporary regulation, staff recommends that the frequency of displays also be
increased from four to eight times per year.
The second idea was to go on the record as supporting the existing outdoor dining
incentives and requesting that the incentives and related relaxed parking regulations for
outdoor dining remain in the zoning code being prepared for adoption. This
recommendation will be conveyed to the General Plan /LCP Implementation Committee.
Environmental Review:
The temporary regulation is statutorily exempt from environmental review under Section
15061(b)(3)(General Rule) of the CEQA Guidelines, as it does not have the potential for
causing a significant impact on the environment. The temporary regulation also
qualifies for an exemption under City Council Policy K -3, in the category of minor
changes to the Municipal Code that do not authorize physical development.
Funding Availability:
A funding appropriation is not required. However, doubling of the frequency and
duration will require more staff time for issuing, recording and monitoring of promotional
temporary banner permits.
Prepared by: Submitted by:
eigh M. De Santis,
Economic Development Administrator
Attachments: Resolution 2008-
FM Kliffl7ijivi 171 -,9 -
RESOLUTION NO. 2008-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
BEACH ADOPTING TEMPORARY STANDARDS FOR THE DISPLAY OF
PROMOTIONAL TEMPORARY BANNERS.
WHEREAS, the City Council established the Economic Development Committee
to advise it on economic issues affecting the City of Newport Beach;
WHEREAS, the Economic Development Committee, in its discussions regarding
how the City might assist business during the current economic downturn,
recommended a temporary extension to the length of time businesses are
permitted to display promotional temporary banners;
WHEREAS, the City Council wishes to cooperate with and support local
businesses during difficult economic times, and is willing to relax a zoning
standard for a limited period of time;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Newport Beach hereby adopts temporary standards for the display of
promotional temporary banners, as follows:
Section 1: Temporary Suspension of Standard
Zoning Code Section 20.67.090 (A.)Table 2, Duration of Promotional Temporary
Banners: "Up to four (4) times per year, not to exceed sixty (60) days total per
year" is suspended.
Section 2: Establishment of Temporary Standard
Zoning Code Section 20.67.090 (A.)Table 2, Duration of Promotional Temporary
Banners: "Up to eight (8) times per year, not to exceed one hundred twenty (120)
days total per year" is substituted.
Section 3: All Other Standards
All other standards relating to the use, number, placement, maximum area,
maximum height and permitting of temporary promotional banners shall remain in
full force and effect.
Section 4: Expiration of Temporary Standard
Effective January 1, 2010, Zoning Code Section 20.67.090 (A.) shall return to the
provisions in effect prior to the adoption of this Resolution, unless the City
Council amends this section of the Municipal Code prior to that date.
1
It
ADOPTED this day of October, 2008.
MAYOR
ATTEST:
CITY CLERK