HomeMy WebLinkAbout19 - Balboa Village BID RenewalCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 19
June 22. 2010
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Kathlyn Bowden, AICP, Economic Development Coordinator
949 - 644 -3230/ kbowden(Snewportbeachca.aov
SUBJECT: Balboa Village Business Improvement District Renewal: Conduct
Public Hearing and Adopt Resolution Confirming the Levy of
Assessment for the Renewal of the Business Improvement District
for Fiscal Year 2010 -2011
ISSUE:
Annual renewal of the Balboa Village Business Improvement District.
RECOMMENDATION:
1. Conduct the Public Hearing regarding the renewal of the Balboa Village Business
Improvement District; and
2. Adopt Resolution confirming the levy of assessment for the renewal of the Balboa
Village Business Improvement District for the 2010 -2011 fiscal year, unless during the
Public Hearing the Council receives protests representing 50 percent or more of the total
assessment amount.
DISCUSSION:
Background:
On June 8, 2010 the City Council held a public meeting, approved the Balboa Village
Business Improvement District 2010 -2011 Annual Report, adopted a Resolution of
Intention to levy and collect assessments for the District for the Fiscal Year of July 1, 2010
to June 30, 2011, and confirmed the District's 2010 Advisory Board. Details regarding the
proposed renewal of the District and annual report are provided in the attached June 8,
2010 staff report.
Balboa Village BID Renewal Hearing
June 22, 2010
Page 2
A protest hearing must be held each year prior to renewal of a Business Improvement
District. If protests are received from business owners representing 50 percent or more of
the total assessment amount, the proceedings to renew the District must be discontinued
for at least one year. If protests represent less than 50 percent of the total assessment,
the City Council may renew the District.
At the time this report was prepared, no letters of opposition to the District had been
received. Staff will provide an oral update on any subsequent correspondence and a
tabulation of protests at the City Council meeting.
Proposed Improvements. Activities and Budget
The activities proposed for the new fiscal year include marketing, advertising, public
relations, and public improvements and maintenance to benefit Balboa Village businesses.
Further detail regarding the proposed improvements, activities, and budget were provided
in the 2010 -2011 Annual Report approved by City Council on June 8, 2010.
The estimated budget for these activities is approximately $23,400. It is anticipated that a
remaining balance of approximately $500 will be carried over into the new 2010 -2011
fiscal year budget. The BID expects to collect approximately $12,500 in assessments, and
anticipates $1,000 from the Balboa Village Art Fair and an additional $10,000 in matching
funds from the City.
PUBLIC NOTICE:
Public notice of the protest hearing and the Resolution of Intention to levy and collect
assessments for the renewal of the Balboa Village Business Improvement District has
been published in the Daily Pilot in compliance with state law.
Prepared by:
/KATHLYN BOWDEN
Economic Development Coordinator
With Assistance from:
CLINTON SCOTT PALMER
B.I.D. Systems, Inc., BID Administration
Submitted by:
SHARON ZSHARON Z. WOO
Assistant City Man er
Attachments: Resolution of Confirmation 2010 -
June 8, 2010 Staff Report (recycled)
RESOLUTION NO. 2010-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
BEACH CONFIRMING THE LEVYING OF ASSESSMENTS FOR THE
FISCAL YEAR OF JULY 1, 2010 TO JUNE 30, 2011 FOR THE BALBOA
VILLAGE BUSINESS IMPROVEMENT DISTRICT.
WHEREAS, on June 8, 2010 the Balboa Village Business
Improvement District annual report was filed and approved by the City Council;
and
WHEREAS, the activities proposed for the new fiscal year include
marketing, advertising, public relations, and physical improvements and
maintenance to benefit Balboa Village businesses.
WHEREAS, on June 8, 2010 the City Council adopted and
published a Resolution of Intention declaring the intention to levy assessments
for the Balboa Village Business Improvement District for a fiscal year July 1,
2010 to June 30, 2011; and
WHEREAS, a public hearing regarding the renewal of the Balboa
Village Business Improvement District was held on June 22, 2010 without a
protest of majority.
NOW, THEREFORE, the City Council of the City of Newport Beach
hereby confirms the levy of assessments as described in the Resolution of
Intention dated June 8, 2010 for the Balboa Village Business Improvement
District for the fiscal year July 1, 2010 to June 30, 2011.
This resolution shall take effect immediately upon adoption.
Passed and adopted by the City Council of the City of Newport Beach at a
regular meeting held on the day of June, 2010.
MAYOR
ATTEST:
CITY CLERK
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 9
June 8, 2010
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Kathlyn Bowden, AICP; Economic Development Coordinator
949 - 644 -3230, kbowden(a)newportbeachca.00v
SUBJECT: Balboa Village Business Improvement District Renewal: 2010 -2011
Annual Report and Adoption of Resolution of Intention to Levy for
Fiscal Year 2010 -2011.
ISSUE:
Should the City Council renew the Balboa Village Business Improvement District for its
14th year of operation, for the BID's fiscal year of July 1st, 2010 to June 30th, 2011?
RECOMMENDATION:
1. Approve the Balboa Village Business Improvement District Fiscal Year 2010 -2011
Annual Report; and
2. Adopt the Resolution of Intention to Levy Assessments and set the public hearing for
June 22, 2010.
3. Confirm the Balboa Village Business Improvement District 2010 Advisory Board, as
nominated by the 2009 BID Advisory Board, as follows:
• Bob Black
• Butch Wilson
• Tony George
• Brock Morrison
• Ralph Rodheim
• Jim Fournier
• Craig Batley
Catalina Passenger Service
Balboa Saloon
Surfside Silver
Rainey Fine Art
Balboa Boat Rental
Tales of Balboa
Baywalk, Inc. — Bungalow Basics
Balboa Village BID 2010 -2011 Annual Report &
Resolution of Intent to Levy
June 8, 2010
Page 2
DISCUSSION:
Background
The Balboa Village Business Improvement District (BID) was established April 1, 1996.
The District includes the area between A Street and Coronado Street of the Balboa
Peninsula as set forth with greater specificity in the map attached as Exhibit A.
California law requires that an Annual Report be prepared and submitted to the City
Council and that the City Council hold a Public Hearing each year prior to renewal of a
Business Improvement District. The BID's Board of Directors, which serves as the
District Advisory Board, requests City Council approval of the Annual Report and
scheduling of the public hearing for June 22, 2010.
The Balboa Village BID is nearing the end of its 2009 -2010 year of operation and
requests renewal of the BID for the fiscal year July 1, 2010 to June 30, 2011. A
summary of accomplishments during fiscal year 2009 -2010 as well as the proposed
activities and budget for the new fiscal period are provided below.
Fourteenth Year District Accomplishments
The Balboa Village Business Improvement District has sponsored the following promotions
and activities during the past twelve months:
• Continued holiday decor program
• Distributed promotional brochures to local /regional hotels.
• Sponsored the Balboa Village Art Fair to coincide with the start of the NOSA
race from Balboa Pier
• Maintained www.balboavillage.com website
• Provided clean up bags for residents walking their dogs.
• Participated with the Newport Harbor Chamber of Commerce and the
Newport Beach Conference and Visitors Bureau and the Anaheim Visitor's
and Convention Bureau
Fiscal Year BID Revenues
During the fiscal year the BID received approximately $18,500 in member assessments,
and had a prior period holdover of $4,900. The City provided $9,500 in matching funds.
The BID spent approximately $29,300 for approved activities and anticipates spending
another $3,300 before renewal. It is anticipated that a remaining balance of approximately
$500 will be carried over into the new 2010 -2011 fiscal year budget.
Proposed Improvements. Activities and Budget
The FY2010 -2010 Priorities and Budget Outline, including specific goals for each
Balboa Village BID 2010 -2011 Annual Report &
Resolution of Intent to Levy
June 8, 2010
Page 3
category, is submitted by the BID Advisory Board as part of the attached Annual Report.
The highest priorities for the upcoming fiscal year are:
• Maintenance of www.balboavillage.com website
• Installation of holiday themed decorations
• Organization of the Balboa Village Art Fair
• Participation with the Anaheim Visitor's and Convention Bureau
• Reimbursement to the City for costs to install the Balboa Village gateway sign
• Placement of advertising in tourist publications, the Newport Beach Visitor's
Guide and the Anaheim Visitor's Guide, and other local publications
• Placement of brochures in certified folder racks at regional hotels
• Installation of decorative banners on Balboa Avenue
• Organization of the Balboa Village BID Annual Meeting
• Distribution of bags for animal waste collection
• Maintenance of Directors and Operators insurance policy
The estimated cost of providing the proposed improvements and activities to be
undertaken by the BID in the FY 10 -11 period is approximately $23,400. The
implementation of these actions is more fully described in the attached Balboa Village
BID Priorities and Budget Outline for the Fiscal Year 2010 -2011.
The Advisory Board of the Balboa Village Business Improvement District does not
expect to raise funds in addition to the assessments levied for the upcoming year. It is
anticipated that matching funds will be approved by the City Council for the Fiscal Year
2010 -2011 in an approximate amount of $10,000. The attached Annual Report further
describes the budget and activities for the upcoming year, and has been filed with the
City Clerk's office as required by California law.
FUNDING AVAILABILITY:
Business Improvement District matching funds are included in the City Manager's
recommended budget for 2010 -11 in Account No. 2720 -8250.
Prepared by:
L �
THIL BOWDEN
Economic Development Coordinator
Submitted by:
SHARON Z. WOO
Assistant City Man
,4@br
Balboa Village BID 2010 -2011 Annual Report &
Resolution of Intent to Levy
June 8, 2010
Page 4
With Assistance from:
CLINTON SCOTT PALMER
B.I.D. Systems, Inc., BID Administration
Attachments: Attachment A — FY 10 -11 Annual Report and FY 10 -11 Priorities & Budget
Attachment B — Resolution of Intention to Levy 2010 -
Exhibit A — BID Boundary Map
Attachment "A"
BALBOA VILLAGE BUSINESS IMPROVEMENT DISTRICT
FISCAL YEAR 2010 -2011 ANNUAL REPORT
This is the annual report for the fourteenth year of the Balboa Village Business
Improvement District. As required by Section 36533 of the California Streets and
Highways Code, the annual report shall contain the following information:
1) Proposed Changes to the District Boundary
There are no changes proposed to the District boundaries.
2) Improvement and Activities for the Fiscal Year of July 2010 to June 2011
The following are activities planned for the 2010 -2011 fiscal year:
Website
The District will maintain their website, www.balboavillage.com, listing
each of the merchants within the District and containing information
relative to visiting the District and its businesses.
Holiday Themed Decorations
The District will install decorations on public streetlights within the
District during the period between Thanksgiving and Christmas.
Special Events
The District plans to continue the Balboa Village Art Fair in conjunction
with the NOSA Newport to Ensenada Race start weekend, inviting plein
air painters to display and sell their works in the parking lot located at
Palm and Balboa. A media campaign is also planned in local print
advertising venues to promote the Fair.
Memberships
The District will continue its membership in the Anaheim Visitor's and
Convention Bureau, allowing the ability to advertise to over 600,000
tourists who contact the AVCB for information.
Parking Lot Upgrades
The District will begin the first of its reimbursement payments to the
City for excess costs associated with building a Village gateway sign
when the new parking lot is constructed on the Balboa Market property.
This is estimated to be approximately $15,000 paid over a period of 10
years.
Advertising
The District has planned an advertising program for the 2010 -2011 fiscal
year, including quarterly ads in tourist publications distributed to
regional hotels, ads in the Newport Beach Visitor's Guide and the
Anaheim Visitor's Guide, folder distribution, and advertising in local
publications.
Banner Program
The District will hang decorative banners from the public streetlights on
Balboa Avenue to create a sense of place and destination.
Annual Meeting
The District will host an annual meeting in late April 2011.
Doggie Walk Bags
The District will purchase and distribute bags for animal waste
collection on a quarterly basis, with volunteers stocking the dispensers.
Administrative Costs
The District keeps a Directors and Operators insurance policy in force to
protect the volunteers on the Advisory Board.
3) The costs of these activities are projected as follows:
Website
$
1,500
Parking Lot Upgrades
$
1,500
Holiday Decorations
$
5,500
Special Events (Balboa Village Art Fair)
$
1,000
Memberships
$
800
Annual Meeting
$
500
Advertising
$
5,400
Banner Program
$
5,000
Administrative Costs
$
1,600
Doggie Walk Bags
$
600
TOTAL
$23,400
4) The method and basis of levying the assessment shall be as follows:
The benefit assessments will be collected by the City in one installment. The
benefit assessment shall be equal to one hundred percent (100 %) of the City's
annual business license fee as established pursuant to Chapter 5.08 of the
Municipal Code. The penalty for delinquent payments shall be equal to that
established for delinquent business license fees pursuant to Chapter 5.08 of the
Municipal Code, providing that the penalty amount added shall in no event exceed
one hundred percent (100 %) of the assessment amount due. Individuals with
2
more than one business entity within the assessment boundaries shall only be
required to pay the District assessment for the largest business, shall be exempt
from assessments on additional businesses within the District, and shall continue
to pay required business license fees in accordance with Chapter 5.08 of the
Municipal Code.
Banks and financial institutions that are exempt from City business license
regulations shall be assessed $500 per year. Insurance agencies that are exempt
from City business license regulations shall be assessed $250 per year. Persons
operating in one of the following types of businesses, as an independent contractor
in an establishment owned by another person shall be exempt from this
assessment:
1. Hair stylists
2. Nail technicians
3. Real estate agents
Assessments shall be collected in one annual installment at the beginning of the
fiscal year, and be pro -rated for new businesses that open during the fiscal year.
5) Surplus Carryover from Fiscal Year 2009 -2010
The District estimates that less than $500 will be carried over from Fiscal Year
2009 -2010 to Fiscal Year 2010 -2011.
6) Sources of Contributions from other than levy
The District estimates that there will be approximately $10,000 contributed to the
District from the City of Newport Beach. The District may collect less than
$1,000 from entry fee proceeds from the Balboa Village Art Fair held in April
2011.
7) Past Year Accomplishments
The Fiscal Year of 2009 -2010 was a successful one for the District. The District
instituted and completed the following projects:
• Continued holiday decor program
• Distribution of promotional brochures to local /regional hotels
• Sponsored the Balboa Village Art Fair to coincide with the start of
the NOSA race from Balboa Pier
• Maintained website
• Provided clean up bags for residents walking their dogs
• Participation with Newport Harbor Chamber of Commerce and
Visitor's Bureaus of Newport Beach and Anaheim/Orange County
3
The merchants of the Balboa Village want to thank the City Council for their financial
support and efforts on behalf of the District.
H
Balboa Village
Business Improvement District
Priorities and Budget Outline
July 1, 2010 — June 30, 2011
Funds Available at end of Fiscal Year 2009 - 2010 $ 500
Funds to be Collected July 2010 $12,500
Anticipated Matching Funds from City $10,000
Anticipated Funds from Balboa Village Art Fair $ L000
TOTAL AVAILABLE FUNDS $24,000
Priorities
Amount
Website
$ 1,500
Parking Lot Upgrades
$ 1,500
Holiday Decorations
$ 5,500
Special Events (Balboa Village Art Fair)
$ 1,000
Memberships
$ 800
Annual Meeting
$ 500
Advertising
$ 5,400
Banner Program
$ 5,000
Administrative Costs
$ 1,600
Doggie Walk Bags
$ 600
TOTAL EXPENDITURES
$23,400
5
Attachment "B"
RESOLUTION NO. 2010-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
BEACH DECLARING ITS INTENTION TO RENEW THE BALBOA
VILLAGE BUSINESS IMPROVEMENT DISTRICT FOR THE FISCAL YEAR
OF JULY 1, 2010 TO JUNE 30, 2011, AND FIX THE TIME AND PLACE OF
A PUBLIC HEARING.
WHEREAS, the Balboa Village Business Improvement District was
established in 1996 pursuant to the Parking and Business Improvement Area
Law of 1989, California Streets and Highways Code, Section 36500 et seq.,
(hereinafter the "Act'), which requires an annual report to be filed and approved
by the City Council for each fiscal year; and
WHEREAS, the Advisory Board has prepared an Annual Report for
the 2010 -2011 fiscal year which is on file in the Office of the City Clerk; and
NOW, THEREFORE, the City Council of the City of Newport Beach
resolves as follows:
Section 1: On June 8, 2010, the Balboa Village Business
Improvement District annual report was filed and approved by the City Council.
Section 2: The City Council hereby declares its intention to renew
the Balboa Village Business Improvement District for the 2010 -2011 fiscal year
pursuant to the Act.
Section 3: The City Council hereby declares the intention to levy
assessments for the Business Improvement District for the fiscal year July 1,
2010 to June 30, 2011 pursuant to the Act. Such benefit assessment shall be
unchanged from the previous fiscal year and shall be as follows:
A. Banks and financial institutions that are exempt from City
business license regulations shall be assessed $500 per year.
B. Insurance agencies that are exempt from City business license
Resolution No. 10-
Balboa Village Business Improvement District
2
regulations shall be assessed $250 per year.
C. Persons operating one of the following types of businesses as
an independent contractor in an establishment owned by
another person shall be exempt from this assessment:
1. Hair stylists
2. Nail technicians
3. Real estate agents
D. The assessment for all other businesses within the District shall
be 100 percent of the annual business license tax as
established pursuant to Chapter 5.08 of the Municipal Code.
Section 4: The penalty for delinquent payments shall be equal to
that established for delinquent business license fees pursuant to Chapter 5.08 of
the Municipal Code, providing that the penalty to be added shall in no event
exceed one hundred percent of the assessment amount due.
Section 5: The benefit assessments shall be collected by the City
in one annual installment, with collections for new businesses in the District on
the day of the issuance of a business license by the City. The assessment for
new businesses shall be pro -rated according to the number of full months
remaining in the District's fiscal year.
Section 6: The improvements and activities to be funded by the
benefit assessments shall include only the following:
1. Marketing, advertising, and public relations
2. Public area improvements and maintenance
programs
3. Promotion of public events that are to take place on
or in any public places in the area
4. General promotion of retail trade activities.
5. Administration
The implementation of these actions is more fully described in the Balboa Village
Improvement District Fiscal Year 2010 -2011 Annual Report, which is on file with
the office of the City Clerk.
Resolution No. 10-
Balboa Village Business Improvement District
Section 7: The location of the District will remain the same:
Between A Street and Coronado Street on the Balboa Peninsula, as set forth
with greater specificity in the map attached as Exhibit A.
Section 8: This action is not subject to the California
Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the
activity will not result in a direct or reasonably foreseeable indirect physical
change in the environment) and 15060(c)(3) (the activity is not a project as
defined in Section 15378) of the CEQA Guidelines, California Code of
Regulations, Title 14, Chapter 3, because it has no potential for resulting in
physical change to the environment, directly or indirectly.
BE IT FURTHER RESOLVED, that the City Council of the City of
Newport Beach shall conduct a public hearing on June 22, 2010 at 7:00 p.m., or
as soon thereafter as this matter may be heard, in the Council Chambers
located at 3300 Newport Boulevard, Newport Beach, California at which time the
Council will hear all interested persons for or against the renewal of the District,
the extent of the District and the specific types of improvements or activities to
be funded by the benefit assessment. Protests may be made orally or in writing,
but if written shall be filed with the City Clerk at or before the time fixed for the
hearing and contain sufficient documentation to verify business ownership and
validate the particular protest. If written protests are received by the owners of
businesses within the District which pay fifty percent or more of the total
assessments to be levied, no further proceedings to renew the District shall be
taken for a period of one year from the date of the finding of a majority protest by
the City Council. If the majority protest is only against the furnishing of a specific
type or types of improvements or activity or benefit within the District, those types
of improvements or activities or benefit zones shall be eliminated.
Further information regarding the proposed Business Improvement
District renewal and expansion may be obtained at the Newport Beach City Hall,
3300 Newport Boulevard, Newport Beach, California, 92658; (949) 644 -3225.
The City Clerk shall cause this resolution of intention to be
published once in a newspaper of general circulation in the City at least seven
days before the public hearing.
This resolution shall take effect immediately upon adoption.
Passed and adopted by the City Council of the City of Newport Beach at a
regular meeting held on the day of 2010.
Resolution No. 10-
Balboa Village Business Improvement District
MAYOR
ATTEST:
CITY CLERK
ATTACHMENT: Exhibit A (Boundary Map)
4
Resolution No. 10 -_
Balboa Village Business Improvement District
Balboa Village
Business Improvement District
CZ �.,
I f �- -
$ fff (s 6 pqR
f
ti
0 100 '200 300 Feet �` Balboa Business Improvement
f / .District Boundary
Exhibit A
0
Authonycd Ns Publish Advcrtlserncnts of all kind, Including Public IRitacs by
Ihcl,w of the Supcnur (-uuel „t lhangc l ounly, ('ehhx ur;t Aumhcr A -6214.
s'ptcmM-r 224). 14W 1, and \ '.•:I Jurlu 11. Icst+ r
REC' I\IIF D
PROOF OF PUBLICATION AM
r
STATE OF CALIFORNIA) C0 1
" f
C� ss.
COUNTY OF ORANGE )
I am a Citizen of the United States and a
resident of the County aforesaid. I am
over the age of eighteen years, and not a
party to or interested in the below entitled
matter. I am a principal clerk of the
NEWPORT BEACH - COST A e ESA
DAILY PILOT, a newspaper 9
circulation. printed and published in the
City of Costa Mesa, County of Orange,
State of California, and that attached
Notice is a true and complete copy as
was printed and published on the
following dates:
June 12, 2010
I declare, under penalty of perjury, that
the foregoing is true and correct.
Executed on June 18, 2010 at
Costa Mesa, California..
ia
Sig 'lP at ure Yli�
Atyv(unvnnv.yv u 7b
A RESOLUTION Of PITY (OUN(Il OF THE (Ill OE NEWPORT REM DEE6IRIA6
ITS INTENTION TO RENEW THE BALBOA VILLAGE BUSINESS IMPROVEMENT DISTRICT
FOR THE M(Al YEAR Of JULY I, 7010 TO XNE 30, 2011, AND FIX THE TIME AM
MACE Of A K" NEApNG.
Whilli the Balboa VA41t, Business Improvement District was
"Uhlished In 19% pursuant to the Parking and Business Improvement
Area law of 1989. Cahlorma Streets and Highways Code, Section 365W
of seq . (hereinafter the 'Act'). which requneS an annual report to be
filed and approved by the City COYCcil for each fiscal year; and
WNEREAS, the Advisory Board has prepared an Annual Report toe the
2010 -2011 fiscal year which is on file in the Office of the City Clerk, and
NOW, TNERSSOIIS, the City Council of the City of Newport Beach resolves
I Sanfan 1: On. June 8. 2010, the Balboa Village Business Improvement
District annual report was filed and approved by the City Council .
Section 21 The City Council hereby declares its Intention to renew the
Balboa Village Business Improvement District for the 20102011 fiscal
year putsuanl to the Act.
Seetlew S: The City Council Hereby declares the intention to levy
assessments far the Business Improvement District for the fiscal year
July 1. 2010 to June 30. 2011 pursuant to the Act. Such benefit assessment
shall be uncnanged from the previous fiscal year and shall be as follows:
A. Banks and financial msbluLMs that are exempt from City business
license regulations shall be assassins SSW per Year
B Insurance agencies that are exempt from City business license
regulations shall be assessed 5250 per year.
C Persons operating one of the following types of businesses as an
independent contractor in an establishment owned by another person
shag be exemPI from this assessment.
I Nan stylists
2. Nail technicians
3 Real estate agents
D. The assessment for all other businesses .,then the District shall be
100 percent of the annual business license tax as established pursuant
to Chapter 5.08 of the Municipal Code.
Saint" 4, The penalty for delinquent payments shall be equal t0 that
established for delinquent business license lees pursuant to Chapter 5.08
of the Municipal Code. providing that the penalty t0 be added shall m
no event eueed one hundred percent of the assessment amount due.
U01M Sr The benefit assessments shall be collected by the City in one
annual Installment. with collections for new businesses n the District On
the day of the issuance of a business license by the City The assessment
for new buvnesses shall be prorated according to the number of full
months remaining In the District's fiscal year
Sa t!" 6: The Improvements and acbvdees to be funded by the benefit
assessments shall Include only the following.
I. Marketing, advertising, and public relations
2 Public area Improvements and maintenance programs
3 Promotion o1 public events that are to take place on or in any public
places in the area '
4 General promotion of retail trade activities.
5. Administration
The Implementation of Press actions is mare fully described m the Batt, ,
Village Improvement District Fiscal yes, 2010 AT Annual Report. whim
is on file with the office of the City Clerk.
Saelea lr The location of the District will remain the same. Between A
Street and Coronado Street on the Balboa Peninsula, as set forth with
ygrr eater specificity m the map attached as Exhibit A
Sad W #I This action Is not wbleal to the California Environmental
Quality Act ('CEQA') pursuant to Sections 15060(,)(2) (the activity will
not result new a direct or reasonably foreseeable indirect physical change
in the environment) and I5OWc)(3) (the activity is not a pr OIW as
defined m Section 15378) of the CEQA Guidelines. California Code of
Regulations. Title 14. Chapter 3. because It has no potential IV rewlbng
us ph s¢al change In the envxonmenl. directly or Indirectly
DE li NIRTNEE RESOIV[D, that the City Council of the City of Newport
Beach shell conduct a public hearing on June 22. 2010 at 7'00 p.m, or
as soon thereafter as this matter may be heard, In the Council Chambers
located at 3300 Newport Boulevard. Newport Beach, California at which
lime IM Council suer hear all Interested person, form against the renewal
of the District. the extent of the District and the specific types of
improvements or activities to be funded by the benefit assessment
Protests may fee made orally or In writing, but if wrelten shall be hied
with the City Clerk at or before the time fixed fa the hearing and contain
sufficient documentation to verify busness ownership and validate the
pa,tKutar protest if written Protests are received by the owners Of
businesses within the District which pay fifty Percent or more of the
total assessments to be Iti no further proceedings to renew the
District shall be taken for a period of one year from the date of the
finding of a majority protest by the Cry Council If the majority protest
is only against the furnishing of a specific type Or types at Improvements
Or activity M benefit .,then the DoVecl, those types of Improvements Of
activities or benefit zones shall be eliminated.
further Information regarding the proposed Business Improvement District
renewal and expansion may be obtained at the Newport Beach City Nall,
3300 Newport Boulevard, Newport Beach. California, 92658: (949)
City Clerk shall cause this resolution of Intention to he publo
in a newspaper of general circulation in the City at least si
before the public hearng.
resolution shall take effect immediately upon adoption Passed
led by the City Council of the City of Newport Beach at a in
mg held on the 8th day of June. 2010
NT. Exhibit A (Boundary Map)
I are available In the City Clerk's office