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Home My WebLink About11 - Corona del Mar Permanent Banner Sign FrameCITY OF NEWPORT BEACH CITY COUNCIL STAFF REPORT Agenda Item No. 11 October 26. 2010 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Planning Department Kathlyn Bowden, AICP, Economic Development Coordinator 949 - 644 -3230, kbowden @newportbeachca.gov SUBJECT: Corona del Mar Permanent Banner Sign Frame ISSUE The installation of a permanent banner sign frame to improve the overall aesthetics of the public median located at Coast Highway and Marguerite. RECOMMENDATION Receive and file. DISCUSSION Temporary banner installation on City property is limited to. specific approved locations in roadway medians, City parks, and on other City -owned facilities. Currently, there are three (3) approved locations on public property (with a fourth under construction in Balboa Village as part of an approved monument sign). Community event organizers covet the available banner sign space at these locations, as they provide an inexpensive way to advertise an event to a significant number of people. The most popularly requested public banner location is the roadway median at the Marguerite and East Coast Highway intersection in Corona del Mar. Banner permits within the public right -of -way are subject to Council Policy L -16 and the approval of the Public Works Department. Banner Installation at Coast Highway and Marguerite The appearance of temporary banner signs permitted on public property, particularly in the center median located at the intersection of Coast Highway and Marguerite, is unappealing because there is no standard banner sign size requirement and the larger banners tend to sag over time. Council Policy limits the size of banners to a maximum of 4'x8', but does not prescribe a minimum size. Both the Corona del Mar BID and Chamber have voiced concern that the large 4'x8' banner size overwhelms the Corona del Mar Banner Proposal October 26, 2010 Page 2 landscape in this location. Providing an appropriately sized permanent banner frame would provide continuity and improve aesthetics. In July, the Corona del Mar BID and Chamber of Commerce submitted a proposal to the City Council with an offer to pay for the design and installation of a permanent banner sign frame that would both standardize the size requirements for banners in this location and keep the banners taught to prevent sagging. The proposed banner frame would be located in the center median facing northbound traffic along East Coast Highway at the Marguerite intersection in Corona del Mar. The proposed framework consists of 54" tall powder- coated metal posts with decorative finials. When in use, two horizontal crossbars would keep the banner taught and in place. When not in use, the horizontal crossbars would be removed and the two remaining posts would blend into the landscape. (See Attachment A for concept renderings and cost estimate.) Location Map Although the Corona del Mar BID has offered to fund the installation of a banner frame, staff recommends that the City fund the installation given the relatively low cost of the improvement, which is estimated to be approximately $2,012, including tax (Attachment A). Additionally, this would allow the City more control over banner scheduling. As with other physical improvements within the City right -of -way, repair and maintenance would be performed on an as needed basis by General Services and the costs are expected to be minimal. Corona del Mar Banner Proposal October 26, 2010 Page 3 Possible Changes to Council Policy L -16 The July proposal from the Corona del Mar BID and Chamber of Commerce also requested scheduling priority for four (4) recurring Corona del Mar events to be calendared on an annual basis and hung for a period of one month each; two (2) of those events conflict with Council Policy L -16. The Policy allows advertising of events by non - profit corporations or organizations conducting free, community -wide events sponsored or co- sponsored by the City of Newport Beach with the approval by the Public Works Department. Other forms of advertising are not allowed. Some historically recurring annual events have been allowed banner space in the public right -of -way in the past, though they do not meet Council Policy L -16 criteria. The Corona del Mar Coastline Car Classic has been allowed a banner although they charge an entrance fee. The Spirit Run, Magic Shoe Run, Pacific Coast Triathlon, Race for the Cure, and Harbor Heritage Run have been allowed banners without the events being sponsored or co- sponsored by the City. Staff believes that various community requests for exception to the existing criteria and the recent Corona del Mar BID and Chamber proposal indicate that the current policy is not serving the community as well as it could and an amendment to the policy should be studied. Staff proposes returning to an upcoming Council meeting with a complete analysis and discussion of possible amendments to Council Policy L -16 that would provide standards for temporary banners displayed in the public right -of -way including the type of event, display times, locations, and reservation of temporary banner space. Environmental Review The proposed banner enclosure is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a "project' as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. Public Notice This agenda item shall be noticed according to the Brown Act (72 hours in advance of the public meeting at which the City Council considers the item). Funding Availability The City Manager has identified sufficient funds in budget #0310 -8080 to fund the proposed permanent banner sign frame. Prepared by: athlyn Bowd ICP Economic Development Coordinator Corona del Mar Banner Proposal October 26, 2010 Page 4 Submitted by: �Co 'I mes W. Cam bell Acting Planning Director Attachments: A: Permanent Banner Framework Concept Rendering & Cost Estimate Attachment A Permanent Banner Framework Concept - Rendering & Cost Estimate r EMPTY FRAME CORONA DEL MAR Coastline C ar Classic Corona Del Mar State Beach September 12. 20 10 Itingduml, S 'hilunt ci sh.r, Ruulmne1C61'I Wm:nc[u�.r lLvad � DECORATIVE CONCEPT POSTS ONLY DECORATIVE 96" 3" POSTS REMOVABLE CROSSBARS Coastline C ar Classic LID m Corona Del Mar State B ach September 12, 2010 <ti Ietra,iman B, hhcn car Shwa "'r ❑ Mai al It kf I'.trc<muc 4�s.:r PLAIN CONCEPT CORONA DEL MAR MEDIAN BANNER FRAME CONCEPTS Ln EDS 5 -10 '!aCA ®[Dekra -Lite Decoration Innovation 3102 W. Alton Ave. Ph. (714) 436 -0705 Santa Ana, CA 92704 Fax. (714) 436 -0612 www.dekra- lite.com BILL TO: CORONA DEL MAR BID P.O. BOX 2295 NEWPORT BEACH CA 92659 -2295 PROPOSAL PRP025988 DATE 6/21/2010 PAGE: 1 SHIP TO: CORONA DEL MAR BID 3301 E. PACIFIC COAST HWY. CORONA DEL MAR CA 92625 BEANIE SVALSTADT PHONE (949) 723 -7080 Ext. 0000 FAX (949) 675 -2156 Ext. 0000 INSTALL DATE REMOVAL DATE PO Number Customer ID Salesperson ID Shipping Method Payment Terms Req Ship Date Master No. COR006 Si INSTALL 50150 0/0 /0000 28,911 Quantity Item Number Description UOM Unit Price Extended Price 1 CUSTOMDECOR 96"x 54" Median Banner Frame - Plain Each $1,850.00 $1,850.00 Concept to include removable crossbars, top & bottom t BNCUSTOM 36N 96" Custom Banner - New Graphic Each $84.00 $84.00 4 color process digital banner printed on 13 oz Industrial grade Matte finish vinyl 3 year no- fade warranty. I BNSETUP $49 Custom Banner Set Up Charge - waived Each $0.00 $0.00 Please sign and fax to 714- 436 -0612 Subtotal $1,934.00 FREIGHT TO BE DETERMINED Tax $169.23 Freight $0.00 We propose hereby to furnish product and/or labor. completely in accordance with above specifications, for the sum of Total $1103.23 50% DEPOSIT DUE UPON ACCEPTANCE OF PROPOSAL $1,136.23 BALANCE AMOUNT DUE UPON INSTALLATION OR DELIVERY $967.00 General Terms: The parties agree to the fotlowkv additional terms of this Contract A deposit of SO%is due upon execution of this Contract with the balance due on the installation date or deeeery date unless specified above. All requested changes to the abM,descnbed work wil be subJect to additonal charges. Cancellations and reductions are sublect to a 30% restocking fee Any arnount not paid when due, Is subject to a late charge of 1.5% per month 118% per annuml. Owner 8 responsible: for providing and maintaining adegrate electrical outlets adeOtin m the proposed kxadorts for it decorations and building lights. Dekra-Lite is not n spomibe for any products damaged or lost due to vandalism, eMreme weather 00nditIMS, Or acts of Cord and will make efforts to replace suds product for an additional charge. All dates specifled are Subject to change due W Inclement Weather. Dekra -Lie will replace any malfunCttonlrg product but does not guarantee that each IndMdual lamp MA light doting the entire InstaW period. This Contract is governed by CaiforNa law and 8 the entire contract between the par[les, supeosednp ail prat conversations and writings benveen the orties In the M'rht of a dhpute arinna out of this contract, the parties shall arhtrate In orange County before a single arbitrator selected through J.AM.S./END5PUfE. Any Judgement IIpori the award rendered by the arbitrator may be entered in any court hating lurlsdk'tlpn thereof. The ple4lN party In artia ration shag be endtled Co Its reasonable If nut accepted within days, this proposal may be withdrawn. Deleaa -Line: Accentarlce of Proposal: The IndividUal signing this Contract accepts the above proposal and cerdhes to Dekra -Lite tat be or she is allthodZed W enter into this Contract on behalf of Owner Property Owner: Authorized Anent Date: By