HomeMy WebLinkAbout16 - Request to Form a Tourism BIDCITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 16
March 10, 2009
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator,
949 - 644 -3207, Idesantis @city.newport- beach.ca.us
SUBJECT: Request to Form a Tourism BID under the 1994 PBID Law
ISSUE:
Will the City Council support the formation of a Tourism Business Improvement District?
RECOMMENDATION:
Agree to consider the formation of a Tourism Business Improvement District (TBID) by
taking the following actions:
1. Accept the petitions.
2. , Review and accept the Tourism BID Draft Management District Plan.
3. Adopt the Resolution of Intention to Establish the TBID and set the Public
Meeting and Public Hearing Dates for the City Council Meetings of April
14 and 28, 2009 respectively.
4. Establish an Administrative Fee of 0.25% to cover City administrative
support services.
DISCUSSION:
Background:
The Newport Beach Conference and Visitors Bureau working in conjunction with six of
the major hotels in the City of Newport Beach, is proposing the creation of a TBID.
Request to Form a TBID
March 10, 2009
Page 2
The TBID would be comprised of the following hotels, all located within the boundaries
of the City of Newport Beach. It would be administered / governed by an executive
body consisting of the entire Conference and Visitors Bureau Board (CVB Board)
advised by a sub - committee of the CVB Board members from the member hotels.
1. The Fairmont Newport Beach,
2. The Hyatt Regency Newport Beach,
3. The Newport Beach Marriott Bayview,
4. The Newport Beach Marriott Hotel & Spa,
5. The Radisson Newport Beach, and
6. The Balboa Bay Club and Resort.
The City of Newport Beach currently has four Business Improvement Districts. Three
are geographical and one is citywide for the restaurant / food and beverage industry.
The TBID would most closely resemble the Restaurant Association BID.
The four existing BIDS are all organized under the BID Law of 1989. The 1989 Law
requires annual renewal of each BID. The TBID would like to operate under the PBID
Law of 1994. This 1994 Law differs in several significant ways:
1. Owners paying more than 50% of the proposed assessment must sign
petitions supporting formation before the City Council may take action on
a Resolution of Intention.
2. The BID petitioners must submit for approval a Management District Plan
that addresses twelve items enumerated in Streets and Highways Code
Section 36622.
3. The initial BID term may be set at one to five years. Renewals may be
for up to ten years at a time.
4. The 1994 Law allows a BID to sell bonds if authorized in the formation
documents.
Attached to this report are the signed petitions, the Management District Plan and a
Resolution of Intention setting the Public Meeting for April 14, 2009 and the Public
Hearing for April 28, 2009. The TBID is proposing an initial approval period of five (5)
years.
Request to Form a TBID
March 10, 2009
Page 3
Description of the Proposed TBID
At this time only the six named hotels are proposed to be included in the TBID. The
Management Plan does allow other hotels to. petition for admittance at a later date with
approval of the TBID Board and City. The term of the TBID is proposed to be five
years.
The purpose of the TBID is to:
• Increase tourism, especially over -night stay in Newport Beach;
• Market the Newport Beach Area, for tourism and as an event venue;
• Promote tourism activities;
• Generate sales lead for members; and
• Other related activities as deemed to advance the TBID's purpose.
To fund the TBID activities the six hotels are proposing to impose on themselves, a levy
consisting of an annual assessment set at a rate of 2.0% of gross short-term room
rental revenue. Short-term room rentals are stays of fewer than 30 days. Any stay of
more than 30 consecutive days would not be assessed. The proponents also propose
to not assess stays by airline personnel and /or government employees on government
business. Stays at time shares would not be assessed. It is the proponents' plan to
pass the assessment along to the public as a surcharge on their room nights. This
means a hotel bill would show at least four charges (although staff understands that
some hotel bills combine the TOT and Visitor Service Fee):
Nightly room rental
$$$
Transient Occupancy Tax
9.0%
Visitor Service Fee
1.0%
Tourism BID Assessment
2.0%
Total
12.0%
If adopted following the April public hearing, the fee would commence May 1, 2009.
The proposed budget for the first year of the TBID's operation is approximately $1.7
million dollars. The TBID authors have stated that the TBID is not seeking the authority
to sell bonds, and their Management District Plan specifically says this authority is not
created.
While the TBID would be administered by the Newport Beach Conference and Visitors
Bureau Board, the City has been asked to be their financial agent collecting and
remitting the money in the same manner the City has been returning a portion (18 %) of
the TOT and the Visitor Service Fee.
When the 1% Visitor Service Fee was initially adopted, its purpose was to cover the
City's administrative costs of tracking and reimbursing a portion of the TOT. A few
Request to Form a TBID
March 10, 2009
Page 4
years ago the Visitor Service Fee was redirected to the CVB. With the addition of the
Tourism BID fee, which will have to be accounted for separately both because of the
law and because it comes from just six hotels, staff is proposing that a small fee for
services be charged to the TBID. The proposed fee is 0.25% of TBID receipts. Of the
estimated $1.7 million annually the TBID anticipates. receiving, the fee would be
approximately $4,250 to cover staff time spent on behalf of the TBID to calculate and
remit funds.
Environmental Review:
Under the definitions of CEQA the formation of an assessment district is not a project.
Public Notice:
The attached Resolution of Intention if adopted will set a Public Meeting and Public
Hearing date and time for consideration of establishing the TBID and levying the
assessment. Notice of the Public Hearing will be provided as required by law.
Alternatives:
1. Do not agree to hold a Public Hearing on creating a Tourism Business
Improvement District.
2. Adopt the Resolution but do not assess a City administrative fee.
3. Adopt the Resolution but set a City administrative fee at a different rate or
amount.
Prepared by: Submitted by:
r. /
6U
L igh M. a Santis,
Economic Development Administrator
Attachments: Petitions
Management District Plan
Resolution of Intent
Sharon Z. Wood,
Assistant City Ma er
PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
Lodging Establishment Business Owner
l
l
ner ere ntahve Signature Date
Exhibit A
Summary of the Management District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business Improvement
District (NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
year in assessments.
The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID. will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive, Suite 120
Newport Beach, California 92660
949 - 719 -6100
gary cbvisitnewportbeach.com
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PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
y Lodging Establishment Business Owner
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/eve /�l6oGZ Ag2c CSC,, In %Y1f l3f[/U � 1 ' /czt.F/urr
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r
t" IG i "N
Name (printed)
Owner/Representative Signature Dam — ^—
6i
Exhibit A
Summary of the Management District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business Improvement
District ( NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
yew in assessments.
The N13TBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive, Suite 120
Newport Beach, California 92660
949 -719 -6100
L-1 .111 (ai —Ni sitnewuortbeach.com
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Ada y
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P/
PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose .
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
Lodging Establishment
7gd1Ss6h �afa- 324,
Name (printed)
-�,_ll.a
Signature Date
Business Owner
{ r!
Exhibit A
Summary of the Management District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business Improvement
District (NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
year in assessments.
The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time, shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive; Suite 120
Newport Beach, California 92660
949 - 719 -6100
garyr ?visimcwyWtbeach.com
NV
Newport Beach Tourism BID Management District Plan Page 6
PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
Lodging u i Owner
r
/" f'�ULo-
Exhibit A
Summary of the Management District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business huprovement
District ( NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
year in assessments.
The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive, Suite 120
Newport Beach, California 92660
949 -719 -6100
ar (�:visitne",portbeach.com
(y.. �
`�`
i
PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
Lodging Establishment
Owner
Business Owner
Signature Date
rA
Exhibit A
Summary of the Management District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business Improvement
District (NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
year in assessments.
The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive, Suite 120
Newport Beach, California 92660
949 - 719 -6100
�J,_'dfFfG \'1S1t111;1 \� 1prlbl'.aC11,LO1S1
4
4
Newport Beach Tourism BID Management District Plan Page 6
PETITION TO THE CITY OF NEWPORT BEACH
TO CREATE A TOURISM BUSINESS IMPROVEMENT DISTRICT
We petition you to initiate special assessment proceedings to create a Tourism Business
Improvement District (TBID) in accordance with the Property and Business Improvement
District Law of 1994, Streets and Highways Code Section 36600 et seq., for the purpose
of undertaking and implementing the TBID as described in the attached summary of the
Management District Plan attached hereto as Exhibit A.
Lodging Establishment / Business Owner
y,e;0.eira�.Pa�ol �sT llo��lf 1��� Lro3"
Owne Representative /O er Name (printed)
Owner/Representative Signature Date
Exhibit A
Summary of the Manazsement District Plan
The Management District Plan provides for the provision of sales promotions and marketing
programs for the Newport Beach area. The Newport Beach Tourism Business Improvement
District (NBTBID) shall be established for 5 years and will raise approximately $2,300,000 per
year in assessments.
The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of gross
short term (stays less than 30 days) room rental revenue. The NBTBID shall include the
Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the
Balboa Bay Club and Resort. Lodging business stays of more than 30 consecutive days shall not
be assessed. Based on the benefit received, stays by airline personnel and government
employees on government business shall not be assessed. Similarly, stays at time shares shall
not be assessed. A detailed map is attached.
Additional lodging facilities that wish to pay the assessment and receive NBTBID services in the
future may do so with the approval of the NBCVB Board and through the execution of an
agreement with the City.
Services the NBTBID will provide include sales promotion and marketing programs designed to
market Newport Beach as a tourist, meeting and event destination.
The proposed District NBTBID will have a five -year life. The NBTBID assessment will be
implemented beginning May 1, 2009 and will be in effect for five years. After five years, the
petition and City Council hearing process must be repeated for the NBTBID to be renewed.
Also, once per year there is a 30 day period in which owners paying more than 50% of the
assessment may protest and terminate the district.
A complete Management District Plan can be obtained by contacting the Newport Beach
Conference & Visitors Bureau at the address or phone number below. A complete Management
District Plan shall be furnished upon request. If you have any questions please contact us at:
Newport Beach Conference & Visitors Bureau
1200 Newport Center Drive, Suite 120
Newport Beach, California 92660
949 - 719 -6100
=_tr _ti' _i5itne` poribcacli_com
�n
----- -----
Newport Beach Tourism BID Management District Plan Page 6
NEWPORT BEACH TOURISM BUSINESS
IMPROVEMENT DISTRICT
MANAGEMENT I)
Submitted
Newport Beach Cdh f ence and P,'z&f rs Bureau
March
Downtown Resources
k . A
WAN
NEWPORT BEACH TOURISM BID
MANAGEMENT DISTRICT PLAN
TABLE OF CONTENTS
L INTRODUCTION AND OVERVIEW ..... ...................I..........;
01
A
11. WHY A TOURISM BID FOR NEWPORT BEACH?..- TL.
t�,N!Ek�
Ill. WHAT IS A TOURISM BUSINESS IMPROVEMENT
IV. NEWPORT BEACH TOURISM BID BO
V. SERVICE PLAN AND BUDGET ............. li-0 ........ . ...
V1. TOURISM BID GOVERNANCE ......... .............
APPENDIX 1- THE PROPERTY AND BUSINESS IN ft'VV
1994 ....................... ....................
.................... .
S
APPENDIX 2 - LODGING BUSINESSES a.
TBID............ ................................ ..........
Newport Beach Tourism BID Management District Plan
2
.. ..............................3
UCT? ...........................4
.............................4
g...................... 7
g�
5* :.............9
........... . *1
DISTRI61 LAW OF
- - -.. ... .. .. ...............10
tMIN NEWPORT BEACH
.......... ................................ 21
Page I
I. INTRODUCTION AND OVERVIEW
Developed by the Newport Beach Conference and Visitors Bureau (NBCVB), the Newport
Beach Tourism Business Improvement District ( NBTBID) is a benefit assessment district
proposed to help fund marketing and sales promotion efforts for Newport Beach lodging
businesses. This approach has been used successfully in other destination areas throughout the
country to improve tourism and drive additional room nights.
Location: The City of Newport Beach.
Services: Marketing and sales promotions to increase ioi sm and%imarket Newport Beach
as a tourist, meeting and event destinatiQs so services" _ [Designed to benefit
M
the six hotels that will be assessed witkl -the City of Newport
Budget: The total NBTBID budget for year orift its f (5) year operat,04 is a base of
approximately $1.7 million. -'f F
Cost: Annual assessment rates " 9% of gross shoe" (stays less than 30 days)
room rental revenue on six si. wrt�nira< City limits of Newport
Beach. The NBTBID shall include ili4 I t ont Ne ort Beach, the Hyatt
Regency Newport Beach, the Newpo t °B KIJEK 1 ott Bayview, the Newport
ar
Beach M t g,el & Spa, the nadisson Neorrt Beach, and the Balboa Bay
Club amt 6e oi`t. b ging business stays of more than 30 consecutive days shall
not bye 9s4 essed. Based on the beneTrt received, stays by airline personnel and
govemmer�t employ es on govemment Business shall not be assessed. Similarly,
staffs at time sL- iLtcit tae assessed.
tt
f� e
Additipf �odgmg�ihhes that wish to pay the assessment and receive NBTBID
e %f services it futureuay do so with the approval of the NBCVB Board and
i_ through the e ,>rution of an agreement with the City.
Formation: iD formal requires submittal of petitions from lodging businesses
gl
reprlting t4lore than 50% of the total annual assessment followed by a City
Councz,, wing and an opportunity for a written protest. The assessed lodging
:.�..
businewowners will receive notice of the public meeting and the public hearing
by mail. If there is a majority written protest, the TBID will not be formed.
Duration: The proposed District NBTBID will have a five -year life. The NBTBID
assessment will be implemented beginning May 1, 2009 and will be in effect for
five years. After five years, the petition and City Council hearing process must be
repeated for the NBTBID to be renewed. Also, once per year there is a 30 day
period in which owners paying more than 50% of the assessment may protest and
terminate the district.
Newport Beach Tourism BID Management District Plan Page 2
II. WHY A TOURISM BID FOR NEWPORT BEACH?
There are several reasons why now is the right time to form a Tourism BID in Newport Beach;
the most compelling reasons are as follows:
1.
2.
The Need to Increase Occupancy
The formation of the NBTBID is a proactive effort to
beyond that provided by the City of Newport Beach. TI
has adequate financing for the investment required to iris
industry and reach competitive in the conference sege
investment will cover an expanded marketing and AN
this market segment..
An Opportunity for Increasing City Tax
As occupancy rates increase,
public /private funding for it
significantly as the new marl
Greater occupancy will also 1
spending. This represents a sut
partnership with the NBCVB
promotion !tg(g,;,,,
3. The Ability to &o„w the
The NBCVB expet~
proportfz, krcrease'i
notd"evelopmSe`ithould
iequired to raise o'e�c pa
td�e,existing facrlr .�' "; =,,
rl, supplemental funding
iQn ensures the NBCVB
occupancy in the lodging
e tourism market. The
Tfudeet needed to reach
so too will tl e'., ' ; s T "OT revenue: With stable
NBCVB, annu ' .; ccupancy rates should increase
g and sales proinan programs are implemented.
uU o MF.t ,increase in revenues from tourist
tanttal re e Crty formation of a NBTBID in
reates a sta l ,,,source tied directly to tourism
Development
the above levels of revenue growth without a
in ,,V of the tourism industry infrastructure. Little or
to raise average occupancy rates. Any development
n more should be relatively minor in scope compared
Newport Beach Tourism BID Management District Plan
Page 3
<r' i
III. WHAT IS A TOURISM BUSINESS IMPROVEMENT DISTRICT?
Tourism Business Improvement Districts (TBIDs) utilize the efficiencies of private sector
operation in the market -based promotion of tourism districts. Tourism BIDS allow lodging and
tourism- related business owners to organize their efforts to increase tourism. Tourism- related
business owners within the district fund a TBID, and those funds are used to provide services that
the businesses desire and that benefit the lodging businesses within the District.
Tourism BID services may include, but are not limited
➢ Marketing of the Area
➢ Tourism Promotion Activities
➢ Sales Lead Generation
In California, Tourism BIDs are formed pursuant to = - perVand Business Improvement
District Law of 1994 (PBID Law). This law allow, e creation of a special benefit
assessment district to raise funds wrthui cific geographic9 The key difference between
TBIDs and other special benefit assessnig f h ,acts is that rs 4#&ed are returned to the
private non -profit corporation governing tho d:sprIlrba s -t�
There are many
➢ Funds
➢ Tourism 1
"➢ They allu
l�
Tourism
iassessmej
➢ The statu
the aitt7ua
➢ They pfoi
Tourism
be divi•ted for other`gpvernment programs;
needs of each tourism district;
a i tr tange of services, including those listed above;
created and governed by those who will pay the
petition support from lodging businesses paying over 50% of
assessments;
a stable funding source for tourism promotion.
The Property and Business Improvement District Law of 1994 (AB 3754), as amended January 1,
2008, is provided in Appendix 1 of this document.
Newport Beach Tourism BID Management District Plan
Page 4
IV. NEWPORT BEACH TBH) BOUNDARY
The Newport Beach TBID will include six lodging businesses available for public occupancy
within the boundaries of the City of Newport Beach. The hotels to be included are the Fairmont
Newport Beach, the Hyatt Regency Newport Beach, the Newport Beach Marriott Bayview, the
Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the Balboa Bay Club
and Resort.
The
avai
;er map is
Newport Beach Tourism BID Management District Plan Page 5
Newport Beach Tourism BID Management District Plan Page 6
V. SERVICE PLAN AND BUDGET
A. Assessment
The Newport Beach TBID will include six lodging businesses of 100 rooms or more, existing or
in the future, available for public occupancy within the boundaries of the City of Newport Beach.
The hotels to be included are the Fairmont Newport Beach, the Hyaq -, gency Newport Beach,
the Newport Beach Marriott Bayview, the Newport Beach MarriotOHote]`' ^& Spa the Radisson
Newport Beach, and the Balboa Bay Club and Resort. Based .', benefits received, stays by
airline personnel and government employees on governmenbus'irss, shall not be assessed.
Similarly, time shares shall not be assessed.
Additional lodging facilities that wish to pay the
future may do so with the approval of the M
agreement with the City.
Bonds will not be issued.
The amount of assessment, if passed on
amount of rent charged and any other apf
for payment from the business.
State law provides tl
received by assessed
A speciatAbibnefit is d
cone on the public
surroun' , o community
activity or seice to be
large are conveyed:by it
kf.
services. These se 1 ice<
fi, ,�.
on particular busines"`
s.�":
the district
vent and receive NBT 1p services in the
Board end through the'° Lion of an
iient, shafisepazately stated from the
_.:
;and each transient shall receive a receipt
apportioned in proportion to the benefit
as a cular and distinct benefit over and above general benefits
rge. r % ely, a general benefit is a benefit to businesses in the
gji�be"nefit_. the public in general resulting from the improvement
`'ci by the assessment levied. Many general benefits to the public at
pal services, such as fire protection, police services and public transit
geted to serve the public at large and do not confer special benefits
The services in this Management District Plan are -designed to provide targeted services to the
assessed lodging businesses. These services are tailored not to serve the general public, but rather
to serve the specific lodging businesses within the District, e.g., the proposed activities are
specifically targeted to increase room nights for assessed lodging businesses within the boundaries
of the District, and are narrowly tailored. For example, only the assessed lodging businesses will
receive sales leads from the sales efforts paid for with TBID monies. In addition, listing on
websites and collateral materials paid for with TBID monies will only include the six assessed
businesses.
Newport Beach Tourism BID Management District Plan Page 7
The activities paid for from assessment revenue are lodging business services creating special
benefit to those businesses. In addition, these activities are not for the benefit of the general public
and do not provide general benefit as defined above. All general benefits (if any) to the surrounding
community and general public are intangible and unquantifiable. It is appropriate that these special
business - related benefits be funded through business assessments.
C. Time and Manner for Collecting Assessments
The NBTBID assessment will be implemented beginning May 1, 20(
years. The City of Newport Beach will be responsible for collectingg
basis (including any delinquencies, penalties and interest) from eaft
located in that the boundaries of the TBID. Assessments shape c
shall take all reasonable efforts to collect the assessments from each
of Newport Beach shall forward the assessments to :the 'I
responsibility to manage the BID programs as provided in the I
City shall charge a fee of up to Y< of 1% of the bu4g o cover its
D. Service Plan Budget and Programs to be
Service Plan Budget Summary-
The summary of the calendar year 2009 Near
provided below. The total five year impxove
approximately $1.7 million.n yally, or $8.5 rni
R-11,r
The assessments colW&d will �d the direct
..T
nights at the six particlp� hoteli3Y,! The direct
• Nalesa
• YC,.��mu
• A, dminis
Additionahya
E. Annual
2009 -20
nd will continue for five
assessment on a monthly
the six lodging business
pd monthly and the City
Bing business. The City
h will have the
hen kstrict Plan. The
administrati
13
,budget for the NBTBID is
plan budget is projected at
efforts for group sales to generate room
fidget will include:
City will cafct'/ of 1% of the total assessment for administrative expenses.
A service plan budget h been developed to deliver service levels throughout the District. An
annual service plan and budget will be developed and approved by the NBCVB Board. Please
see the budget exhibit below. The budget also includes a portion for contingencies and renewal
of the District. Should the NBCVB Board approve, funds may be appropriated for the renewal
effort. If there are funds remaining at the end of the District term and lodging businesses choose
to renew, these remaining funds could be transferred to the renewed District. If there are funds
remaining at the end of the District and lodging businesses choose not to renew, any remaining
funds will be spent consistent with this Plan.
This service plan will only include hotels that are participating in the NBTBID.
Newport Beach Tourism BID Management District Plan Page 8
R711
I
11`r- Ol
owners' p,ssociaed wry the day-to-day operation
The NBCVB shall serve as the. Owti 1 be Charge
Tourism Director of the NBCVB shal
BID.
Pag
nistrict Plan
APPENDIX 1— THE PROPERTY AND BUSINESS IMPROVEMENT
.DISTRICT LAW OF 1994
APPENDIX 1— THE PROPERTY AND BUSINESS IMPROVEMENT
DISTRICT LAW OF 1994
STREETS AND HIGHWAYS
SECTION
Amended January
36600. This part shall be known and
District Law of 1994."
36601. The Legislature finds and declares al'
(a) Businesses located an p dating within
economically disadvan drilize
inadequate facilitiies„_sdoffikices, a
(b) It is in the public iiitt to
of the business districts of S11
�_-
erosion of ttt��l?r�iness,drstnct
(c) It is of�i cU 1 5 1- enef
maintenance, and achvhtffiro
ies in
the e
as the "Pi8W. and Business Improvement
of this state's communities are
are unable to attract customers due to
districts.
italization and physical maintenance
attract new businesses, and prevent the
cities to fund business related improvements,
iY of assessments upon the businesses or real property
thatkreriefi from those rmpx i emenf
(d) Assessmilts levied for tIi urpoge of providing improvements and promoting activities that
benefit real piftk -ity or buss es are not taxes for the general benefit of a city, but are
assessments for 03mi venrents and activities which confer special benefits upon the real
property or busineiI44- or lv�ch the improvements and activities are provided.
36602. The purpose of'this part is to supplement previously enacted provisions of law that
authorize cities to levy assessments within a business improvement area. This part does not
affect or limit any other provisions of law authorizing or providing for the furnishing of
improvements or activities or the raising of revenue for these purposes.
36603. Nothing in this part is intended to preempt the authority of a charter city to adopt
ordinances providing for a different method of levying assessments for similar or additional
purposes from those set forth in this part. A property and business improvement district created
pursuant to this part is expressly exempt from the provisions of the Special Assessment
Newport Beach Tourism BID Management District Plan Page 10 S
A%4-
1-�•
Investigation, Limitation and Majority Protest Act of 1931 (Division 4 (commencing with
Section 2800)).
36603.5. Any provision in this part that conflicts with any other provision of law shall prevail
over the other provision of law.
36604. This part is intended to be construed liberally and, if any provision is held invalid, the
remaining provisions shall remain in full force and effect. Assessments levied under this part are
not special taxes.
Definitions
36606. "Assessment" means a levy for the purpose of
maintaining improvements and promoting activities W...
businesses located within a property and business ' K.
36607. "Business" means all types of businesses and
professions.
36608. "City" means a city, county, city abdllFbitttty, or an
Article 1 (commencing with Section 6500) of Chjt r 6 1
Government Code, the public member agencIS of wli
and county.
or
benefit the v erties or
and
pity created pursuant to
f Title 1 of the
cities, counties, or a city
36609. "City council':`titeans the city council of a city or the board of supervisors of a county, or
44 ir.
the agency, commission , Opard created pursuant, point powers agreement and which is a
city within the meaning Of
36610 "Itriprovemeri means t r guisition, construction, installation, or maintenance of any
tangibly property with art4lunated�eul:aife of five years or more including, but not limited to,
the €011
(a) Park "`fgcilities..N _
(b) Bencheg'�.tg hs kiosks, display cases, pedestrian shelters and signs.
(c) Trash recept s and p4, restrooms.
(d) Lighting and hea ng; f ilities.
(e) Decorations. ==
(f) Parks.
(g) Fountains.
(h) Planting areas.
(i) Closing, opening, widening, or narrowing of existing streets.
(j) Facilities or equipment, or both, to enhance security of persons and property within thearea.
(k) Ramps, sidewalks, plazas, and pedestrian malls.
(1) Rehabilitation or removal of existing structures.
Newport Beach Tourism BID Management District Plan Page 11
36611. "Property and business improvement district," or "district," means a property and
business improvement district established pursuant to this part.
36612. "Property" means real property situated within a district.
36613. "Activities" means, but is not limited to, all of the following:
(a) Promotion of public events which benefit businesses or real property in the district.
(b) Furnishing of music in any public place within the district.
(c) Promotion of tourism within the district.
(d) Marketing and economic development, including retail retentio_ =did recruitment.
(e) Providing security, sanitation, graffiti removal, street and sid= cleaning, and other
municipal services supplemental to those normally provided 11Y60-Iffie 9 M ipality.
(f) Activities which benefit businesses and real property locatin the t.
36614. "Management district plan" or "plan"
36614.5. "Owners' association" means a private
to administer or implement activities and impro
plan. An owners' association may be an xistiq
entity. An owners' association is a pnva%� ¢ritit,
any purpose, nor may its board members or saf
purpose. Notwithstanding this section, an owne
Brown Act (Chapter 9 (commencing with Sec
Government Code), at all t^if5)hen matters w
discussed, or delib(
with Section 6250)
to activities of the (
36615. "Prcltter" or
as defined in Stion 36622.
onpi'gf nti at is under con et with a city
ements § bd in the management district
nonprofit a or a newly formed nonprofit
and may not nsidered a public entity for
- c
:iF' onsidere d to blic officials for any
,
s a gcioon shall triply with the Ralph M.
1 of the
g5b ;`1`of Division 2 of Title 5 of the
the suliJI matter of the district are heard,
)lie Rec6rds Act (Chapter 3.5 (commencing
vernment Code), for all documents relating
shown as the owner of land on the last
equalize ssessmenY'rtl� otheise known to be the owner of land by the city council. The
city c d < it has no oblig t do ob tl ther information as to the ownership of land, and its
lip .
deteimi is of owners}up�11 be fiit t7 an d conclusive for the purposes of this part. Wherever
this subdivr requires the ature of the property owner, the signature of the authorized
agent of the pr . a owner shun be sufficient.
36616. "Tenant" tneft- 'kcupant pursuant to a lease of commercial space or a dwelling unit,
other than an owner.
EW
Prior Law
36617. This part provides an alternative method of financing certain improvements and
activities. The provisions of this part shall not affect or limit any other provisions of law
authorizing or providing for the furnishing of improvements or activities or the raising of revenue
for these purposes. Every improvement area established pursuant to the Parking and Business
Newport Beach Tourism BID Management District Plan
Page 12
"3i
Improvement Area Law of 1989 (Part 6 (commencing with Section 36500) of this division) is
valid and effective and is unaffected by this part .
Establishment
36620. A property and business improvement district may be established as provided in this
chapter.
36620.5. A county may not form a district within the territorial jurisdig`( i,qf a city without the
consent of the city council of that city. A city may not form a distritrwithin the unincorporated
territory of a county without the consent of the board of supervigs�r &hat county. A city may
not forma district within the territorial jurisdiction of another�4ty wit,the consent of the city
council of the other city.
36621. (a) Upon the submission of a written petitiort;�signed by the property orbs riies owners
in the proposed district who will pay more than 50. Went of he psessments prop to be
levied, the city council may initiate proceedings to form "' st:the adoption- df a resolution
expressing its intention to form a district. The amount of . essment attributable to property or a
business owned by the same property or smess owner that'itft, iexcess of 40 percent of the
amount of all assessments proposed to be`levr.shall not be m- d determining whether
the petition is signed by property or business owti who will pay _re than 50 percent of the
total amount of assessments proposed to be 1 ied. (lid I = - ehtiongf property or business
owners required under subdi ion (a) shall in " ud-a sum ° the management district plan.
That summary shall include t followings f,;.
(1) A map showing th�l3oundan the district -�
(2) Information spec fying;y5where dOcomplete management district plan can be obtained.
(3) Information specifying tithe cram fete managdtnent district plan shall be furnished upon
request (c) Tb resrlution o intiondi subdivision (a) shall contain all of the
(1) A brief description '1 rop6sed.act}vities and improvements, the amount of the proposed
asse nin" t a,statement as � het her e assessment will be levied on property or businesses
within the riict, a state me „ to whether bonds will be issued, and a description of the
exterior bouh ids of the pro =gsed district. The descriptions and statements do not need to be
detailed and s sufficier if they enable an owner to generally identify the nature and extent
of the improve merit;an d att vities and the location and extent of the proposed district.
(2) A time and place f5a'`public hearing on the establishment of the property and business
improvement district did the levy of assessments, which shall be consistent with the
requirements of Section 36623.
36622. The management district plan shall contain all of the following:
(a) A map of the district in sufficient detail to locate each parcel of property and, if businesses
are to be assessed, each business within the district.
(b) The name of the proposed district.
(c) A description of the boundaries of the district, including the boundaries of benefit zones,
proposed for establishment or extension in a manner sufficient to identify the affected lands and
Newport Beach Tourism BID Management District Plan
Page 13
31
businesses included. The boundaries of a proposed property assessment district shall not overlap
with the boundaries of another existing property assessment district created pursuant to this part.
This part does not prohibit the boundaries of a district created pursuant to this part to overlap
with other assessment districts established pursuant to other provisions of law, including, but not
limited to, the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing with
Section 36500)). This part does not prohibit the boundaries of a business assessment district
created pursuant to this part to overlap with another business assessment district created pursuant
to this part. This part does not prohibit the boundaries of a business assessment district created
pursuant to this part to overlap with a property assessment district
(d) The improvements and activities proposed for each year of op(
maximum cost thereof.
(e) The total annual amount proposed to be expended for
operations, and debt service in each year of operation of 1
(f) The proposed source or sources of financing, includii
levying the assessment in sufficient detail to allow earl
the amount of the assessment to be levied against, 4 her
shall state whether bonds will be issued to finance imti"` 6-e:
(g) The time and manner of collecting the assessments.
(h) The specific number of years in which assessments will- le
maximum number of years shall be five:on_renewal, a dish
10 years. Notwithstanding these limrtatrons ariisttict created pui
capital improvements with bonds may levy bssessh�iei lltWtil the
bonds. The management district plan may sett`:
year of operation of the disstrie( ..
(i) The proposed time fig - npiein ptation and
(j) Any proposed rules atad regulattons to be a.
(k) A list of the prope usinesses to be
for properties to be as sessed; artd <a statements
a district wilemsed anon Benefited "real
or business
,rtv or bush
iant to this part.
district and the
and
and basis of
r to calculate
h"lan also
In a new district, the
Il have a term not to exceed
yo this part to finance
7mum maturity of the
in assessments for each
)n offhe management district plan.
to the district.
including the assessor's parcel numbers
:thod or methods by which the expenses of
or businesses, in proportion to the benefit
e propr rb o d s defray the cost thereof, including operation and
The plan m provide that alt or any class or category of real property which is
v from real prrty taxation may nevertheless be included within the boundaries of
the distncM. shall not be sdl ct to'assessment on real property.
(1) Any other i n pr matter re4iiired to be incorporated therein by the city council.
36623.(a) If a city cdiffioiL) roposes to levy a new or increased property assessment, the nonce
and protest and hearing procedure shall comply with Section 53753 of the Government Code.
(b) If a city council proposes to levy a new or increased business assessment, the notice and
protest and hearing procedure shall comply with Section 54954.6 of the Government Code,
except that notice shall be mailed to the owners of the businesses proposed to be assessed. A
protest may be made orally or in writing by any interested person. Every written protest shall be
filed with the clerk at or before the time fixed for the public hearing. The city council may waive
any irregularity in the form or content of any written protest. A written protest may be withdrawn
in writing at any time before the conclusion of the public hearing. Each written protest shall
contain a description of the business in which the person subscribing the protest is interested
sufficient to identify the business and, if a person subscribing is not shown on the official records
Newport Beach Tourism BID Management District Plan Page 14 22
;b
of the city as the owner of the business, the protest shall contain or be accompanied by written
evidence that the person subscribing is the owner of the business. A written protest which does
not comply with this section shall not be counted in determining a majority protest. If written
protests are received from the owners of businesses in the proposed district which will pay 50
percent or more of the assessments proposed to be levied and protests are not withdrawn so as to
reduce the protests to less than 50 percent, no further proceedings to levy the proposed
assessment against such businesses, as contained in the resolution of intention, shall be taken for
a period of one year from the date of the finding of a majority protest by the city council.
36624. At the conclusion of the public hearing to establish the district %e'tity council may
adopt, revise, change, reduce, or modify the proposed assessment ,,Q i he type or types of
6;;;�_,
improvements and activities to be funded with the revenues fr i'th --' ssments.
Proposed assessments may only be revised by reducing any or "il of them -4t the public hearing,
the city council may only make changes in, to, or from the i'Gu n aries of th &T FsR
posed property
,_
and business improvement district that will exclude t tP tory that will not be& in the
proposed improvements or activities. Any modffi,gtions, revisions, reductions,=otilari`ges to the
proposed assessment district shall be reflected m then " an uaat to Section ft
36627.
36625. (a) If the city council, following hc hearing, de �1s��� to establish the proposed
property and business improvement distri� 34 b ity council shalopt; a resolution of formation
that shall contain all of the following:
(1) A brief description of the proposed activit s and�iitiepei, the amount of the proposed
assessment, a statement asrolwhether the arse im it will be=1a``u led on property or businesses
within the district, a statetment'a(5bfi% whether bonds will be issued, and a description of the
exterior boundaries o(Iie propose�listrict The descriptions and statements do not need to be
detailed and shall be su eient if tV enable an own�o generally identify the nature and extent
of the improvements and actr�atii ` ' E ��catio rid extent of the proposed district.
(2) The numb d pf adopq,I ji% and tifle of x resolution of intention.
f
(3) The time and plate w iere th public hearing was held concerning the establishment of the
distr
(4) A def ation regardi !any prohests received. The city shall not establish the district or
k� «
levy assess A us if a malo i otesf was received.
(5) A statement tliat the propetes or businesses in the district established by the resolution shall
be subject to any'andments to this part.
(6) A statement thate impiovements and activities to be provided in the district will be funded
by the levy of the ents. The revenue from the levy of assessments within a district shall
not be used to provideimprovements or activities outside the district or for any purpose other
than the purposes specified in the resolution of intention, as modified by the city council at the
hearing concerning establishment of the district.
(7) A finding that the property or businesses within the area of the property and business
improvement district will be benefited by the improvements and activities funded by the
assessments proposed to be levied. (b) The adoption of the resolution of formation and
recordation of the notice and map pursuant to Section 36627 shall constitute the levy of an
assessment in each of the fiscal years referred to in the management district plan.
Newport Beach Tourism BID Management District Plan Page 15
36626. If the city council, following the public hearing, desires to establish the proposed
property and business improvement district, and the city council has not made changes pursuant
to Section 36624, or has made changes that do not substantially change the proposed assessment,
the city council shall adopt a resolution establishing the district. The resolution shall contain all
of the information specified in paragraphs (1) to (8), inclusive, of subdivision (b) of
Section 36625, but need not contain information about the preliminary resolution if none has
been adopted.,
36627. Following adoption of the resolution establishing the district
or 36626, the clerk of the city shall record a notice and an assessment
Section 3114. If the assessment is levied on businesses, the text o-A
modified to reflect that the assessment will be levied on
businesses, within the area of the district. No other pro`
Section 3100) applies to an assessment district created I
36628. The city council may establish one or
based upon the degree of benefit derived from the info)
within the benefit zone and may impose a different ass
If the assessment is to be levied on businesses, the city
usuant to Section 36625
iagrhm pursuant to
recorded notice shall be
4,01ecified. categories of
5 (commencing with
this paw
it zones withi ydr` strict
activities to be,,'rovided
hm each benefit zone.
y also define categories of
businesses based upon the degree of bene,5b at each will der om the improvements or
activities to be provided within the dtstric :'` _impose a di ^ sessment or rate of
assessment on each category of business, or ea i tit ory of bugibss within each zone.
gV age
36628.5. The city council mad l_ assessments Qbusmessaron property owners, or a
combination of the twop, ptrsuM; o this part Thy city council shall structure the assessments in
whatever manner rt cihnines cd v ponds with th distribution of benefits from the proposed
improvements and activities;:.?
36629.
establishment, modification, or
disestabhstiitent of a�}i riy and usiness improvement district apply to the establishment,
modi ton, or dtsestabTji ent o berse rt zones or categories of business. The city council
shall; t e blish, modify, BF
41sestaby9h a benefit zone or category of business, follow the
procedure fo ietablish, modifpr disestablish a parking and business improvement area.
36630. If a prope kgnd bus»<iess improvement district expires due to the time limit set pursuant
to subdivision (h) of e AoR 36622, a new management district plan may be created and a new
11 Y
district established purs!'drit to this part.
Assesments
36631. The collection of the assessments levied pursuant to this part shall be made at the time
and in the manner set forth by the city council in the resolution establishing the management
district plan described in Section 36622. Assessments levied on real property may be collected at
the same time and in the same manner as for the ad valorem property tax, and may provide for
the same lien priority and penalties for delinquent payment. All delinquent payments for
assessments levied pursuant to this part shall be charged interest and penalties.,
Newport Beach Tourism BID Management District Plan Page 16
i� i1
36632. (a) The assessments levied on real property pursuant to this part shall be levied on the
basis of the estimated benefit to the real property within the property and business improvement
district. The city council may classify properties for purposes of determining the benefit to
property of the improvements and activities provided pursuant to this part. (b) Assessments
levied on businesses pursuant to this part shall be levied on the basis of the estimated benefit to
the businesses within the property and business improvement district. The city council may
classify businesses for purposes of determining the benefit to the businesses of the improvements
and activities provided pursuant to this part. (c) Properties zoned solely for residential use, or that
are zoned for agricultural use, are conclusively presumed not to beneif >cofi the improvements
and service funded through these assessments, and shall not be s to any as
:(, 6
pursuant to this part.
36633. The validity of an assessment levied under this
or proceeding unless the action or proceeding is comnni
levying the assessment is adopted pursuant to Section
in an action or proceeding shall be perfected within
36634. The city council may execute baseline service
city services that would continue after arty and 1
formed.
36635. The owners' association may, at any
management district plan An ..g, 9dificafior
pursuant to this chapter, ^r s�
36636. (a) Upon the writ
management district plan
city c
from
after
of all of
of the f
(1) The
..,IIi1N4]LSiii::.
of the assessments
a public heat(ig.:on
.1.::;:::..,
or increased as�i?ss
iblic meetings of k
once at least seven d'
(2) A complete.copy
rt be covted in any action
.30 days aft a resolution
appeal from ii4judgmen
p entry of judgw&tt.
t would establish levels of
district has been
:city council modify the
district plan shall be made
the owners s oiation, the city council may modify the
'{'gppiblc hearing on the proposed modifications. The
..nt 'activities to be funded with the revenue derived
>pting a resolution determining to make the modifications
ID oed modifications. If the modification includes the
city council shall comply with Section 36623. Notice
hearings pursuant to this section shall comply with both
.ofrshall be published in a newspaper of general circulation in the city
ore the public meeting.
resolution of intention shall be mailed by first class mail, at least 10
days before the publictmeeting, to each business owner or property owner affected by the
proposed modification. (b) The city council shall adopt a resolution of intention which states the
proposed modification prior to the public hearing required by this section. The public hearing
shall be held not more than 90 days after the adoption of the resolution of intention.
36637. Any subsequent modification of the resolution shall be reflected in subsequent notices
and maps recorded pursuant to Division 4.5 (commencing with Section 3100), in a manner
consistent with the provisions of Section 36627.
Newport Beach Tourism BID Management District Plan Page 17
Financing
36640. (a) The city council may, by resolution, determine and declare that bonds shall be issued
to finance the estimated cost of some or all of the proposed improvements described in the
resolution of formation adopted pursuant to Section 36625, if the resolution of formation adopted
pursuant to that section provides for the issuance of bonds, under the Improvement Bond Act of
1915 (Division 10 (commencing with Section 8500)) or in conjunction with Marks -Roos Local
Bond Pooling Act of 1985 (Article 4 (commencing with Section 6584) of Chapter 5 of Division 7
of Title 1 of the Government Code). Either act, as the case may be, sla,FIIibi ;yem the proceedings
relating to the issuance of bonds, although proceedings under the Rtiid Act of 1915 may be
modified by the city council as necessary to accommodate asse evied upon business
pursuant to this part. (b) The resolution adopted pursuant to sdivisi shall generally
describe the proposed improvements specified in the reso� n of formation adopted pursuant to
Section 36625, set forth the estimated cost of those im vements, specify fife Ciumber of annual
installments and the fiscal years during which they' - Jo be collected. The arrililift of debt
service to retire the bonds shall not exceed the am Z! taf reven estimated to be7 ed from
assessments over 30 years. (c) Notwithstanding any of otine f this part, assessments
levied to a the principal and interest on an bond issue '``J°
pay y �'-p'suant to this section shall not be
reduced or terminated if doing so woulfbnterfere with the tinty =retirement of the debt.
36650. (a) The owner&sociati`d,&hall cause to; e prepared a report for each fiscal year, except
the first year, for which I smen%lare to be levies �ar�d collected to pay the costs of the
improvements and activitie"esc ',14 ',,.,,the reports; The owners' association's first report shall
be due after e tX_ear of dpertion 6 -f 20 @ rtct. The report may propose changes, including,
but not lix to,
benefitAI, es within
is used.
respect to that
report shall
strict by n
daneof the property and business improvement district or any
,YLrct, the b s s and method of levying the assessments, and any
d}properncluding any categories of business, if a classification
b filed with the clerk and shall refer to the property and business
z,
ame pecify the fiscal year to which the report applies, and, with
hcontain all of the following information:
(1) Any proposed I es tfI4he boundaries of the property and business improvement district or
in any benefit zones or t , sification of property or businesses within the district.
(2) The improvement&:' activities to be provided for that fiscal year.
(3) An estimate of the cost of providing the improvements and the activities for that fiscal year.
(4) The method and basis of levying the assessment in sufficient detail to allow each real
property or business owner, as appropriate, to estimate the amount of the assessment to be levied
against his or her property or business for that fiscal year.
(5) The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
(6) The amount of any contributions to be made from sources other than assessments levied
pursuant to this part. (c) The city council may approve the report as filed by the owners'
association or may modify any particular contained in the report and approve it as modified. Any
Newport Beach Tourism BID Management District Plan Page 18
modification shall be made pursuant to Sections 36635 and 3 663 6. The city council shall not
approve a change in the basis and method of levying assessments that would impair an
authorized or executed contract to be paid from the revenues derived from the levy of
assessments, including any commitment to pay principal and interest on any bonds issued on
behalf of the district.
36651. The management district plan may, but is not required to, state that an owners'
association will provide the improvements or activities described in the management district
plan. If the management district plan designates an owners' associatioq#he city shall contract
with the designated nonprofit corporation to provide services.
�
36660. (a) Any district previously established whose term hasexpr e renewed by
following the procedures for establishment as provided m thislrapter ( +4itpon renewal, any
remaining revenues derived from the levy of assessment, ar revenues la ved from the sale
of assets acquired with the revenues, shall be transfenezl to the renewed is _` I„f the renewed
district includes additional parcels or businesses ngtgluded iri-Ahe prior district, maining
revenues shall be spent to benefit only the pazcelg'oresses be prior distric f the
s_
renewed district does not include parcels or businesses u7�..d. in the prior district, the
remaining revenues attributable to these parcels shall be re d to the owners of these parcels
or businesses. (c) Upon renewal, a distri cfash,a have a term no fi exceed 10 years, or, if the
district is authorized to issue bonds, until tlieium maturitys€)h se bonds. There is no
requirement that the boundaries, assessmen ts, or act'ties of a renewed district
be the same as the original or prior district
36670. (a) Any district'e�i b�ishedW extended pursuant to the provisions of this part, where
there is no indebtedness o i stars tri .gripaid, in i nred to accomplish any of the purposes of
the district, i a b�dl estabhislaby resolfrtip s by the city council in either of the following
(1) If'g�ity council fiAW ere has+ en, risappropriation of funds, malfeasance, or a violation '
of law i IO+Tection with anageYnEit of the district, it shall notice a hearing on
disestablis '- t.+
-• istrict there shall be a 30-day period each year in which
(2) During tha�:operation of tlf€1� y pe y
assessees may request disestaU ishment of the district. The first such period shall begin one year
after the date of esta lftir�ei t of the district and shall continue for 30 days. The next such 30 -day
period shall begin two years after the date of the establishment of the district. Each successive
year of operation of thy'° district shall have such a 30 -day period. Upon the written petition of the
owners of real property or of businesses in the area who pay 50 percent or more of the
assessments levied, the city council shall pass a resolution of intention to disestablish the district.
The city council shall notice a hearing on disestablishment. (b) The city council shall adopt a
resolution of intention to disestablish the district prior to the public hearing required by this
section. The resolution shall state the reason for the disestablishment, shall state the time and
place of the public hearing, and shall contain a proposal to dispose of any assets acquired with
the revenues of the assessments levied within the property and business improvement district.
The notice of the hearing on disestablishment required by this section shall be given by mail to
Newport Beach Tourism BID Management District Plan
Page 19
L, L
the property owner of each parcel or to the owner of each business subject to assessment in the
district, as appropriate. The city shall conduct the public hearing not less than 30 days after
mailing the notice to the property or business owners. The public hearing shall be held not more
than 60 days after the adoption of the resolution of intention.
36671. (a) Upon the disestablishment of a district, any remaining revenues, after all outstanding
debts are paid, derived from the levy of assessments, or derived from the sale of assets acquired
with the revenues, or from bond reserve or construction funds, shall be refunded to the owners of
the property or businesses then located and operating within the districtAn. which assessments
were levied by applying the same method and basis that was used to lculate the assessments
levied in the fiscal year in which the district is disestablished. A11=fustanding assessment
revenue collected after disestablishment shall be spent on imp>em and activities specified
in the management district plan. (b) If the disestablishment_ocus befor "assessment is levied
for the fiscal year, the method and basis that was used toulaft the assessnts levied in the
immediate prior fiscal year shall be used to calculate _tlfamount of any refundY_,
Newport Beach Tourism BID Management District Plan Page 20
APPENDIX 2 - LODGING BUSINESSES TO BE ASSESSED WITHIN THE
NBTBID:
Newport Beach Tourism BID Management District Plan
Page 21
RESOLUTION NO. 2009 -
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
NEWPORT BEACH DECLARING ITS INTENTION TO ESTABLISH
THE NEWPORT BEACH TOURISM BUSINESS IMPROVEMENT
DISTRICT (NBTBID) AND FIXING THE TIME AND PLACE OF A
PUBLIC MEETING AND A PUBLIC HEARING THEREON AND
GIVING NOTICE THEREOF
WHEREAS, the Property and Business Improvement Law of 1994, Streets and
Highways Code § 36600 et seq., authorizes cities to establish property and business
improvement districts for the purposes of promoting tourism.
WHEREAS, the Newport Beach Conference and Visitors Bureau ( NBCVB) composed
of lodging business owners, members of the business community and representatives from the
City of Newport Beach have met to consider the formation of the Newport Beach Tourism
Business Improvement District (NBTBID).
WHEREAS, the NBCVB has drafted a Management District Plan which sets forth the
proposed boundary of the NBTBID, a service plan and budget, and a proposed means of
governance.
WHEREAS, lodging business owners paying more than 50% of the proposed assessment
have petitioned the City Council to establish the NBTBID.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL THAT:
1. The recitals set forth herein are true and correct.
2. The City Council finds that the lodging businesses that will pay more than fifty (50)
percent of the assessment proposed in the Management District Plan have signed and
submitted petitions in support of the formation of the NBTBID. The City Council
accepts the petitions and adopts this resolution of intention to establish the NBTBID and
to levy an assessment on certain lodging businesses within the NBTBID boundaries in
accordance with the Property and Business Improvement District Law of 1994.
3. The City Council finds that the Management District Plan satisfies all requirements of
Streets and Highways Code § 36622.
4. The City Council declares its intention to establish the NBTBID and to levy and collect
assessments on lodging businesses within the NBTBID boundaries pursuant to the
Property and Business Improvement District Law of 1994.
5. The boundaries of the NBTBID shall be the boundaries of the City of Newport Beach, as
depicted on the attached map, incorporated herein as Exhibit A.
r -�
6. The name of the district shall be the Newport Beach Tourism Business Improvement
District (NBTBID).
7. The NBTBID shall assess six (6) hotels within the city limits of Newport Beach 2.0% of
gross short term (stays less than 30 days) room rental revenue. The NBTBID shall
include the Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport
Beach Marriott Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson
Newport Beach, and the Balboa Bay Club and Resort. Gross room revenue is defined as
total room revenue less any local, state or federal sales taxes or transient occupancy taxes.
Lodging business stays of more than 30 consecutive days shall not be assessed. Based on
benefits received, stays by airline personnel and government employees on government
business shall not be assessed. Similarly, time shares shall not be assessed.
8. The assessments levied for the NBTBID shall be applied toward sales promotion and
marketing programs to market Newport Beach as a tourist, meeting and event
destination, and other activities as set forth in Streets and Highways Code § 36613.
Funds remaining at the end of any year may be used in subsequent years in which
NBTBID assessments are levied as long as they are used consistent with the
requirements of this resolution.
9. The NBTBID will have a five (5) year term unless renewed pursuant to Streets and
Highways Code § 36660.
10. No bonds will be issued.
11. The time and place for the public meeting to hear public testimony regarding
establishment of the NBTBID and the levy of assessments are set for April 14,
2009, at 7:00 p.m., or as soon thereafter as the matter may be heard, at the Council
Chambers located at 3300 Newport Boulevard Newport Beach, California.
12. The time and place for the Public Hearing to establish the NBTBID and the levy of
assessments are set for April 28, 2009, at 7:00 p.m., or as soon thereafter as the
matter may be heard, at the Council Chambers located at 3300 Newport Boulevard
Newport Beach, California. The City Clerk is directed to provide written notice to
the lodging businesses subject to assessment of the date and time of the hearing and
to provide that notice required by Streets and Highways Code § 36623.
13. At the public hearing the testimony of all interested persons for or against the
establishment of the NBTBID may be received. If at the conclusion of the public
hearing, there are of record written protests by the owners of the lodging businesses
within the proposed NBTBID that will pay fifty (50) percent or more of the
estimated total assessment of the entire NBTBID, no further proceedings to
establish the NBTBID shall occur.
14. The complete Management District Plan is on file with the City Clerk, 3300
Newport Boulevard Newport Beach, California 92663 and may be reviewed upon
request.
15. This resolution shall take effect immediately upon its adoption by the City Council.
I HEREBY CERTIFY that the foregoing resolution of intention was introduced and adopted
at a regular meeting of the City Council on the I 01 day of March 2009 by the following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS:
Mayor
ATTEST:
City Clerk
'4zv
Newport Beach Tourism BID Management District Plan
I ._C--
Page 6
`) *
RESOLUTION NO. 2009 14
Authorized to Publish Advertisements of all kinds
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
Decree of the Superior Court of ��
September 29, 1961, and A -2483 e
/r D BEACH DECLARING ITS INTENTION TO ESTABLISH THE NEWPORT
C BEACH TOURISM BUSINESS IMPROVEMENT DISTRICT (NBTBID)
AND FIXING THE TIME AND PLACE OF A PUBLIC MEETING AND A
7a n 19
la: Q LFUBLIC HEARING THEREON AND GIVING NOTICE THEREOF
[�
PROOFO F L I C,
WHEREAS, the Property, and Business Improvement Law of 1994, Streets and Highways Code § 36600 at seq., authorizes cities
to establish property and business improvement districts for the purposes of promoting tourism.
WHEREAS, the Newport Beach Conference and Visitors Bureau (NBCVBI composed of lodging business owners, members of
[4lw business community and representatives from the City of Newport Beach have and to consider the forma tion of the Newport Beach Tourism
-
- Bnsumn Improvement District (NBTB M).
STATE OF CALIFORNIA)
WHEREAS, the NBC\B has drafted a Management District Plan which sets forth the proposed boundary of the NBTBID, a
service plan and budget, and a proposed means of governance.
WHEREAS, lodging business owners paying more than 50% of the proposed assessment hate pensioned the City Council to
COUNTY OF ORANGE )
establish the NBTBID.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL THAT:
am a Citizen of the United
I. The recitals set forth herein arc we and correct.
2 The City Council finds that the lodging businesses that will pay more than fifty (50) percent of the assessment proposed in the
resident of the County afo
Management District Plan have signed and submitted petitions in support of the formation of the NBTBID. The City Council
over the age of eighteen yez
accepts the petitions and adopts this resolution of intention to establish the NBTBID and to levy an assessment on certain lodging
businesses within the NBTBID boundaries in accordance with the Property and Business Improvement District Law of 1994,
party to or interested in the I
3. The City Council finds chat the Management Distinct Plan satisfies all requirements of Streets and Highways Code §36622.
matter. I am a rinei al
P P
4. The City Council declare its intention to establish the NBTBID and to levy and collect assessments on lodging businesses within
the NBTBID boundaries pursuant to the Property and Business Improvement District Law of 1994.
NEWPORT BEACH - CC
5. The boundaries ofthe NBTBID shall be the boundaries ofthe City of Newport Beech, as depicted on the attached map, incorporated
DAILY PILOT, a newspap(
herein as Exhibit A.
circulation, printed and put
6. The name of the dstrict shall be the Newport Beach Tourism Business Improvement District (NBTBID).
7 The NBTBID shall assess six (6) howls within the city limits of Newport Beach 2.0% of gross short term (nays less than 30 days)
City of Costa Mesa, Count
room rental revenue. The NBTBID shall include the Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport
State of California, and t
Beach Marriott Bayview, the Newport Beach Mamon Hotel A Spa, the Radisson Newport Beach, and the Balboa Bay Club and
Resort. Gross room revenue is defined as amil room revenue less any local, state or federal sales taxes or transient occupancy
Notice is a true and comp
taxes. Lodging business stays of more than 30 consecudvedays shall not be assessed. Based on benefits received, stays by airline
personnel and government employees on government business shall not be assessed. Similarly. time shares shall not be assessed.
was printed and publisl
8. The assessments levied for the NBTBID shall be applied toward sales promotion and marketing programs to market Newport
following dates.
Beech as a tourist, meeting and event destination, and other mfivmes as set forth in Streets and Highways Code § 36613,
Funds remaining in the end of my may be used in sulinquem,vears in which NBTBID assessments arc levied as long
year as
they are used consistent with the requirements of this resolution.
9. The NBTBID will have a five (5) year term unless renewed pursuant to Strata and Highways Code § 36660.
10. No bonds will be issued.
March 14, 2009
11 The time and place fm the public meeting to hear public testimony regarding establishment of the NBTBID and the levy
of assessments are set for April 14, 2009, at 7:00 p.m., or as soon thereafter as the matter may be heard, at the Council
Chambers located at 3300 Newport Boulevard Newport Beach, California.
12. The time and place for the Public Hearing to establish the NBTBID and the levy of assessments are set for April 28,
2009, at 7:00 p.m., or as soon thereafter as the maser may be heard, at the Council Chamber located at 3300 Newpon
Boulevard Newport Beach, California. The City Clerk is directed in provide written notice to the lodging businesses
I declare, under penalty of
subject to assessment of the date and time of the hearing and to provide that notice required by Streets and Highways
Code §36623.
the foregoing is true a
13. At the public hearing the testimony of all interested persons for or against the establishment of the NBTB(D may be
and
received. If at the conclusion of the public hearing, there are of record written protests by the owners of the lodging
businesses within the proposed NBTBID that will pay fifty (50) percent or more of the estimated total assessment of Ilse
entire NBTBID, no further proceedings to establish the NBTBID shall occur.
Executed on March 17, 20
24. The complete Management District Plan is on file with the City Clerk, 3300 Newpon Boulevard Newport Beach,
Costa Mesa, California.
California 92663 and may be reviewed upon request.
15. This resolution dull take effect immediately upon its adoption by the City Council.
PASSED, APPROVED AND ADOPTED in a regular mating of the City Council of [be City of Newport Beach held on the 10" day of
March M.
h,ayor
Signature
ATTEST:
Cltv Clerk
''''