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NEWPORT BEACH
City Council Staff Report Agenda Item No. 4
October 25, 2011
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Community Development Department
Kimberly Brandt, AICP, Director
949 - 644 -3226, kbrandt @newportbeachca.gov
PREPARED BY: Fern Nueno v ��
APPROVED:
TITLE: Temporary change to the regulations on the duration of promotional
temporary banners (PA2011 -176)
ABSTRACT:
Consideration of a temporary relaxation of the Zoning Code standard regulating the
length of time that promotional temporary banners are permitted, as a way of assisting
businesses during these difficult economic times.
RECOMMENDATION:
Adopt the attached Resolution allowing businesses to display promotional temporary
banners for up to eight (8) times per calendar year not to exceed 120 days total through
December 31, 2013.
FUNDING REQUIREMENTS:
There is no fiscal impact related to this item. However, increasing the allowed duration
will require more staff time for the issuing and monitoring of promotional temporary
banner permits.
DISCUSSION:
A promotional temporary banner is a temporary sign or banner displayed to advertise
temporary events such as sales, seasonal events, and going- out -of- business sales.
Section 20.42.090 (Standards for Temporary Signs) of the Municipal Code allows
promotional temporary banners up to four (4) times per year, not to exceed 60 days
total per year. Twice in recent years the City Council has extended this duration to up
to eight (8) times per year, not to exceed 120 days total per year.
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Duration of promotional temporary banners (PA2011 -176)
October 25, 2011
Page 2
On October 28, 2008, the City Council adopted Resolution No. 2008 -90, allowing a
temporary increase in the number of times and total days for promotional temporary
banners. The change was effective until December 31, 2009.
On January 12, 2010, the City Council adopted Resolution No. 2010 -1, allowing a
temporary increase in the number of times and total days for promotional temporary
banners. The change was effective until December 31, 2010.
For the previous two approvals, the Economic Development Committee (EDC)
recommended to the City Council approval of the temporary extension based on the
economic condition of the City in order to provide additional support to the business
community during the economic downturn.
Staff has received feedback from business operators interested in a time extension for
temporary banners. The previous EDC recommendations are still applicable today as
the economic conditions have not remarkably improved. All other standards for
temporary banners would remain in place, including the number and location of
banners.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is covered by the general rule that
the California Environmental Quality Act (CEQA) applies only to projects that have the
potential for causing a significant effect on the environment (Section 15061.b.3 of the
CEQA Guidelines). It can be seen with certainty that there is no possibility that this
activity will have a significant effect on the environment. Therefore, this activity is not
subject to CEQA.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
Submitted by:
Kimberly Brandt, WCP
Director
Attachments: A. Draft Resolution
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City Council
Attachment A
Draft Resolution
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Fil
RESOLUTION NO. 2011-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
NEWPORT BEACH ADOPTING TEMPORARY STANDARDS
FOR THE DISPLAY OF PROMOTIONAL TEMPORARY
BANNERS (PA2011 -176).
WHEREAS, Section 20.42.090 (Standards for Temporary Signs) of the
Municipal Code allows promotional temporary banners up to four (4) times per
year, not to exceed 60 days total per year;
WHEREAS, the City Council wishes to cooperate with and support local
businesses during difficult economic times, and is willing to relax the promotional
temporary banner standards for a limited period of time;
WHEREAS, this action is covered by the general rule that the California
Environmental Quality Act (CEQA) applies only to projects that have the potential
for causing a significant effect on the environment (Section 15061.b.3 of the
CEQA Guidelines). It can be seen with certainty that there is no possibility that
this activity will have a significant effect on the environment. Therefore, this
activity is not subject to CEQA; and
WHEREAS, a public meeting was held on October 25, 2011, in the City Hall
Council Chambers, 3300 Newport Boulevard, Newport Beach, California. A notice
of time, place and purpose of the meeting was given in accordance with the
Newport Beach Municipal Code. Evidence, both written and oral, was presented
to, and considered by, the City Council at this meeting.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Newport Beach hereby adopts temporary standards for the display of
promotional temporary banners, as follows:
Section 1: Temporary Suspension of Standard
Zoning Code Section 20.42.090 (A) Table 3.18, Duration of promotional
temporary banners: "Up to 4 times per year, not to exceed sixty (60) days total
per year' is suspended.
Section 2: Establishment of Temporary Standard
Zoning Code Section 20.42.090 (A) Table 3.18, Duration of Promotional
temporary banners: "Up to 8 times per year, not to exceed 120 days total per
year" is substituted.
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City Council Resolution No. 2011-
Section 3: All Other Standards
All other standards relating to the use, number, placement, maximum area,
maximum height and permitting of temporary promotional banners shall remain
in full force and effect.
Section 4: Expiration of Temporary Standard
Effective January 1, 2014, Zoning Code Section 20.42.090 (A) shall return to the
provisions in effect prior to the adoption of this Resolution, unless the City
Council amends this section of the Municipal Code prior to that date.
PASSED AND ADOPTED on the 25th day of October, 2011, by the following
vote, to wit:
AYES, CITY COUNCIL MEMBERS
NOES. CITY COUNCIL MEMBERS
ABSENT, CITY COUNCIL MEMBERS
MAYOR
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CITY CLERK
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