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August 11, 2015
Item No. SS4
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A C HI NC.
ANNUAL CITY COUNCIL UPDATE
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NEWPORT BEACH
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NDY THE
RPERSON
President
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General Manager
Newport Dunes Waterfront
Resort & Marina
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BOARD OF
DIRECTORS
2015 -2016
Brion Amendt
Newport Channel Inn
Craig Batley
Burr White Realty
Linda M. Beimfohr
Hornblower Cruises & Events
Ruth Benjamin
Hyatt Regency Newport Beach
Candace Bisconte, DMCP
ACCESS Destination Services
Homer Bludau
Former City Manager
Newport Beach
Annika Chase
Disneyland Resort
Sam Elrabaa
The Balboa Bay Resort
Chief Jay Johnson
Newport Beach Police Department
Russ Kline Nina Robinson
American Express Hoag Hospital
Karl Kruger Gregg Schwenk
Fairmont Newport Beach Newport Beach Film Festival
Giuseppe Lama
Debbie Snavely
The Resort at Pelican Hill
Newport Beach Marriott
Hotel & Spa
Melody Lanthorn -Gale
Newport Beach Marriott Bayview
Andy Theodorou
Newport Dunes Waterfront
Robert Leck
Resort & Marina
Radisson Hotel Newport Beach
Tanya Thomas
Dan Matusiewicz
Fashion Island
City of Newport Beach
Jim Walker
Carol McDermott
Bungalow Restaurant
Entitlement Advisors, LLC
Gerard Widder
Dennis O'Neil
Island Hotel
O'Neill, LLC
Tom Pollack
ExplorOcean
ID
DEBBIE SN
CHAIRPERSON
General Manager
Newport Beach Marriott Hotel & Spa
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GARY SH ERWI N
President & CEO
Newport Beach & Company
MARKETING & SELLING THE NEWPORT BEACH COMMUNITY
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TOURISM OCCUPANCY TOURISM BUSINESS SERVICES:
TAX (TOT) IMPROVEMENT DISTRICT Visit Newport Beach • Newport Beach TV
(TBID) Celebrate Newport Beach • Dine Newport Beach
Enterprise Newport Beach
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DMAI CERTIFIED DESTINATION MARKETING EXECUTIVES
(CDMEs)
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NEWPORT BEACH & COMPANY STRUTCTURE
Financial/ Community Leadership
President /CEO Development
Administrative Team
Brand Marketing Team
Visit Newport Dine Celebrate TV Enterprise
Beach Inc. Newport Beach Newport Beach Newport Beach Newport Beach
Destination Marketing Marketing, Sales Marketing Sales, Marketing, Sales
Sales and Services and Services Services and and Services
• Meeting Planners • Residents Operations • Residents
• Visitors • Visitors • Select Event • Visitors
Execution
Special Events •New Event • Community Events
Development
• Sports Support
Marketing, Sales
and Services
BID
Commmunications
•
3213 Support
• Business Retention
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NEWPORT BEACH RESTAURANTS
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Experience
NEWPORT BEACH
RESTAURANTS
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DINE NEWPORT BEACH DRIVES ECONOMIC IMPACT
Would recommend to
a friend or colleague
94%
Excellent /Very
good /Good
91%
Definitely /Probably
participate next year
Restaurant is new
to customer
2015 Restaurant Week
Results
Restaurants participating
64
Estimated Total Customers
113,290
Lunch Avg. Spend per
consumer
$27.40
Dinner Avg. Spend per
consumer
$49.67
Estimated Total Spending
$4,666,498
Per restaurant outcome
Estimated customers
Lunch 770
Dinner 1,150
Total Customers Per Restaurant 1.920
ENTERPRISE
NEWPORT BEACH
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CELEBRATE
NEWPORT BEACH
NEW MARKETING ENHANCES CHRISTMAS BOAT PARADE
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277
MEDIA PLACEMENTS
$792,250
MEDIA AD VALUE
312 MILLION
PR & AD IMPRESSIONS
— NEWPORT BEACH----
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jSTMAS
BOAT PAMDE
QECEMBER
17- 21.2014.6:30Pr
OPENING NIGHT
FEATURED CLOSING NIGH
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SWEEPSTAKES
NEWPORT BEACH
TELEVISION
NEWPORT BEACH TELEVISION
FULL SERVICE PRODUCTION
• CONSTRUCTION COMPLETE SEPTEMBER 2015
• THREE CAMERA SETUP /ON THE FLY EDITING
• RENTAL AND PRODUCTION SERVICES
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OF MW next
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PUBLIC ACCESS TV
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NEW ORT BEACH
• COMMUNITY FOCUSED CONTENT
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• LOCAL GOVERNMENT /EVENTS
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ONLINE LIFESTYLE CHANNEL
4 • SPONSORSHIP FOCUSED CONTENT DEVELOPMENT
• IN -HOUSE VIDEOGRAPHER
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• DEVELOPMENT OF DEDICATED WEBSITE PORTAL
• SOCIAL- CENTRIC /SEARCH ENGINE FRIENDLY PLATFORM
FULL SERVICE PRODUCTION
• CONSTRUCTION COMPLETE SEPTEMBER 2015
• THREE CAMERA SETUP /ON THE FLY EDITING
• RENTAL AND PRODUCTION SERVICES
11 0
OF MW next
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C H INC.
STRONG DIGITAL MARKETING PERFORMANCE
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NEW PORT BEAC❑
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2.8 MILLION
WEBSITE PAGEVIEWS
102,000
FACEBOOK LIKES
+17%
+130 %t
86%
VISITED NEWPORT BEACH
AFTER USING WEBSITE
68%
SAID WEBSITE INFLUENCED DECISION
TO VISIT NEWPORT BEACH
NEWPORT BEACH HOTELS OUTPACE ORANGE COUNTY
AVERAGE DAILY HOTEL ROOM RATE
$250
$225
$200 $224.69
S208,93
$175 $193.79
$150 $177.92 --*-Newport Beach
$125 $136 Orange County
S127
$100 $108
0
$75
$50
2010 2011 2012 2013 2014
$220,000,000
Z $200,000,000
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$180,000,000
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z $160,000,000
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00 $140,000,000
_ $120,000,000
$100,000,000
NEWPORT BEACH HOTEL PERFORMANCE
FISCAL YEAR HOTEL REVENUE
2011 2012 2013 2014 2015
1,594,353
FY2011-2015
+53% Increase
—*-Newport Beach
VISIT NEWPORT BEACH GROUP SALES PERFORMANCE
ROOM -NIGHT PRODUCTION
85,000
80,000
75,000
70,000
65,000
-0 60,000 5b,919
0 55,000
m 50,000
45,000
m 40,000 37:000
35,000 28,901 30,3118
oo 30,000
25,000 20,500
20,000 16,000 13,031 16,000
15,000
10,000
5,000
0
2010 -2011 2011 -2012 2012 -2013 2013 -2014
■Goal ■Actual �
78,000 79,375
2014 -2015
$16.3 Million
Hotel Room Revenue
$51.1 Million
Total Economic Impact
431%
Return on Investment
NEWPORT HARBOR IMPACT STUDY
J
SEPT 2015
PROJECT START
'STS
BRAND PROMISE
Newport Beach is an Orange County
coastal fantasyland that represents a "taste of the perfect life,"
a place where visitors can experience
a friendly, sophisticated, aspirational lifestyle
that permits them to escape from daily reality.
Comprised
of a
collection of unique islands
and neighborhoods
that form
their
own distinct character, the
destination offers a
combination of affluence, quaintness, casual glamour and attention to detail.
Coupled with the manmade and natural beauty of the destination,
this is the place that allows the visitor to relax and recreate
the dream of what can be.
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A C HI NC.
GLOBAL MARKETING INITIATIVES
VISIT NEWPORT BEACH INTERNATIONAL OFFICES
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C H I N A
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LANK YOU