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HomeMy WebLinkAbout15 - Exception to Council Policy B-8 - National Childhood Cancer FoundationCITY OF NEWPORT BEACH CITY COUNCIL STAFF REPORT Agenda Item No. 15 June 10, 2003 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Recreation & Senior Services Department Marie Knight, Director 644 -3157 mknight @city.newport- beach.ca.us SUBJECT: Exceptions to City Council Policy B-8 —Bike, Foot Race and Surf Contest Policy APPLICANT NAME: National Childhood Cancer Foundation RECOMMENDATION Approve the following exception to Council Policy B -8 for Athletic Events for calendar year 2003: Special Event Permit application no. 03135 for the Walk for the Cure sponsored by the National Childhood Cancer Foundation, Sunday, November 2, 2003 at Fashion Island. BACKGROUND City Council Policy B -8 — Bike, Foot Race and Surf Contest Policy was originally adopted in 1983. The policy establishes conditions for permitted foot or bike events and surf contests held in the City to limit the impact on residents, traffic and City resources. Council Policy 1 -8 provides, in regard to Bike or Foot events, that: Races, running events and other athletic contests using City streets shall not be conducted during the summer. No more than twelve (12) such events shall be permitted during any calendar year. DISCUSSION The Recreation & Senior Services Department, which administers the Special Event Permit process, has received an application for an event in calendar year 2003, which does not meet the permitted guidelines. The National Childhood Cancer Foundation has submitted an application to hold a fundraising 5K Walk on Sunday, November 2, 2003. (See attached letter.) This event is part of a larger series of events scheduled to take place in the community that weekend to include Exceptions to City Council Policy B -8 — Bike, Foot Race and Surf Contest Policy June 10, 2003 Page 2 a golf tournament at Pelican Hill Golf Club and a gala at the Balboa Bay Club. The route proposed for the race will be the same as that used for the annual Spirit Run, and the applicant has retained the services of Kathy Kinane who has years of experience with such events in our community. There are currently twelve such events scheduled in the City for the 2003 calendar year and therefore staff is unable to approve this request. Staff recommends that Council approve an exception to Council Policy B -8 and the applicants' request for a fundraising walk on November 2, 2003, based on the experience of the people who are putting on this event and the strength of the event planning that the staff has seen to date. Staff feels this has the potential to be an event that would benefit the community in terms of favorable publicity for a great cause. Environmental Review: None required. Prepared & Submitted by: MariefKnight, & •Senior Services Director Attachments: National Childhood Cancer Foundation Letter Jun 03 03 10:17a Kent Cattarello inove- ('l'('ll( ll111ov(l11oll June 2, 2003 Mr. Homer Bludau City Manager, City of Newport Beach 3300 Newport Blvd. Newport Beach, CA 92663 am 970- 203 -9081 Inoue Inc. d81 Di wc,, 5,re 250 N -Y,wr 1c h. CA 9256C 7.11 Fny IbIXh add -07:� v'Iro (V4 �I ti7 rio.''o IV4C; 65,aC924 City Permit Related to the "Walk for the Cure" to benefit The National Childhood Cancer Foundation Dear Mr. Bludau, Inove Inc. will produce a series of events to be held November I' and 2 "d to raise awareness and money for the National Childhood Cancer Foundation. The events will consist of a golf tournament at Pelican Hill Golf Club, a Gala Dinner Party at the Balboa Bay Club & Resort and a fund raising 5K "Walk ", tentatively to be held at Fashion Island with Jane Seymour scheduled as our celebrity host. The events will feature a wide range of celebrities who have offered their support to these events and this terrific cause. The National Childhood Cancer Foundation is dedicated to providing research and treatments to children suffering from the disease that is the leading killer of children and adolescents in the country. Over 90% of the funds received by the Foundation go directly to research and treatment, which has resulted in an A+ rating from the American Institute of Philanthropy, a national charity watchdog group, as quoted in the New York Times. Pending City approval, the "Walk for the Cure" will be held at Fashion Island on Sunday, November 2, 2003 at 8:30 am. With the participation of movie stars, television stars and sports figures, the "Walk" will generate a great deal of community interest and support. The attendance of many high -profile celebrities and the publicity that accompanies their support will serve to attract participants from all over Southern California, and five to ten thousand people are expected to participate. We see many opportunities for "soft" benefits accruing to the City of Newport Beach as a result of this "Walk ", which include: Positive publicity opportunities with Entertainment Tonight, Access Hollywood, Extra, People Magazine, and other potential media outlets • Co- branding and co- marketing opportunities through event advertisements, PSAs, articles, and other publicity avenues p.2 Jun 03 03 10:17a Kent Cattarello 970- 203 -9081 p.3 • Recurring revenue opportunities as the event is expected to be held annually • Exposure to celebrities and affluent people for stays, meals, real estate sales and other goods and services offered by the City and its businesses, unrelated to the events themselves We also see many opportunities for real economic benefits for the City of Newport Beach and its businesses as a result of this "Walk ", which include: • The costs of producing these events will approach $1 million dollars, the majority of which will be spent in the City of Newport Beach • These events attract thousands of people who spend money on hotel stays, food and beverages and shop at retail stores over their weekend in Newport Beach While participation in the "Walk" is expected to be significant, inconveniences for residents and City agencies will be minimized. Inove Inc. has retained the services of Kathy Kinane, who has a wealth of experience in the management of similar events at Fashion Island. Ms. Kinane's direction of the "Walk" will assure that the event is produced in an orderly and efficient manner. Our understanding is that the City of Newport Beach only schedules twelve walks a year and is under no obligation to grant a permit for this "Walk ". However, there are tremendous benefits for hosting the "Walk" that will be realized by the City, its businesses, and its citizens. We anticipate community support for the "Walk" will be enthusiastic. With the best interests of the City of Newport Beach and its constituents in mind, a decision to grant this permit would be most welcome. On behalf of Inove Inc., the National Childhood Cancer Foundation, and thousands of current and future cancer survivors, thank you for your attention to this matter. We look forward to working with you to achieve a mutually beneficial result. Sincerely, Tony Arcurio, President