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Corona del Mar Vision 2004 Plan Presentation To The City Council
August 12, 2003
(Slide 1 Blank); (Slide 2) It has been 26 months since the April 10, 2001 Corona del Mar BID
presentation of the Vision 2004 Plan to the City Council. Since that presentation five of the
current City Council members have been elected and thus have not seen the original
presentation as a member of the City Council. The BID feels that with the passage of time and
election of new City Council members an update is in order.
(Slide 3) You will notice this presentation now refers to the plan as the Corona del Mar Vision
Plan. The BID decided to rename the plan since it is now evident that despite all our efforts we
will not achieve our goals by the end of 2004, the one - hundreth anniversary of Corona del Mar.
We now refer to the plan as the "Corona del Mar Vision Plan ".
In August of 1999 the BID hosted a weekend long design " Charrette" where professional Urban
Designers met with business people and residents to explore what design changes could be
brought about to improve the Corona del Mar business district and strengthen the "village'
atmosphere of Corona del Mar. This was done in anticipation of developing a plan and
constructing improvements by 2004.
Using the results of the design charrette, the BID, in conjunction with the Corona del Mar
Residents Association and the Corona del Mar Chamber of Commerce, is preparing a plan for
the Corona del Mar business district entitled "Corona del Mar Vision Plan ". (Slide 4) Included in
the "Vision Plan" will be:
• A design plan for the public improvements on Coast Highway
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• Improvement of the alleys adjacent to the business district
• Advisory design guidelines for the improvement of building facades
• New sign regulations
• A parking plan
• Improved development standards for commercial properties.
The principal conclusion of the charrette was that in order to make any significant changes
through the business district the city needs to assume jurisdiction over Coast Highway because
of Cal Trans design standards and procedures. Thus the first order of business was to begin the
negotiation process with the state for the relinquishment of the highway by the state to the City
of Newport Beach and the development of an Improvement Plan for Coast Highway. In February
of 2000 the City Council authorized the BID to initiate negotiations with Cal Trans on the
relinquishment of the Highway.
(Slide 5) The goals of the Vision Plan is to create a safe and aetheticly pleasing pedestrian
friendly environment without interfering with traffic flow and strengthen the "village" atmosphere
of the Corona del Mar business district. Key to that is an Improvement Plan for Coast Highway
that emphasizes the "village" atmosphere and creates a "pedestrian friendly" environment.
In the spring of 2000 the Business Improvement District commenced the drafting of a concept
plan for Coast Highway. Since then, the BID has consulted with the Corona del Mar Chamber Of
Commerce and Residents Association representatives as well as other interested parties. Out of
that a draft concept plan evolved and continues to evolve.
(Slide 6) The plan before you, even though it looks like a final plan, is still a work in progress.
As we make presentations such as the one today we will continue to seek input and make
changes to the plan proposal as appropriate. Also, it is important to remember that this is a
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concept plan and the visualizations are meant to portray the feel or atmosphere we are trying to
create. There will be another step in which the final design details such as plant materials,
colors, texture and so forth will be selected.
Our plan envisions the creation of a pedestrian oriented environment along Coast Highway from
Avocado Street to Seaward Drive unlike that which exists in any business district in Southern
California. It builds upon the delightful walking environment of the surrounding residential areas
with its tree lined streets, lush landscaping, and beautiful gardens.
(Slide 7) The backbone of the plan is to create a strong landscaped median statement along the
entire length. Any place it is possible, landscape medians will be installed in such a way as to
not impede traffic flow or restrict turning movements. We are not proposing changing any
turning movements except for the possibility of turning left on Larkspur going west on Coast
Highway. This would not be done without further study. The new medians will be landscaped to
a greater intensity and higher quality than the existing medians. Larger trees and shrubs with
greater massing will be provided. The new medians will add to traffic and pedestrian safety by
prohibiting turning movements across the existing painted medians. In addition, the existing
medians will be upgraded to a quality commensurate with the new medians. All the medians will
feature landscape lighting at night.
(Slide 8) The landscaped medians will be further enhanced by the sidewalk landscaping. The
density and size of the street trees will be increased, more than doubled, to help replace the
feeling lost when our ficus trees were removed. It should be noted that the plan does not
propose to remove any of the parking spaces on Coast Highway or the intersecting side streets.
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Also, it is proposed that parkway landscaping be created beneath the trees. This landscaping
will be designed and strategically placed so as to not interfere with the entering and exiting of
cars from the curbside.
All the sidewalks will be replaced with new paving material. Rather than using plain concrete it
is proposed to use a high quality paving material that will provide texture and a feeling of quality
and aesthetic uniformity.
(Slide 9) The parking lanes are proposed to be treated with paving similar to the sidewalks
rather than the traditional asphalt. This will provide the impression that the sidewalks are wider
than they are as well as provide the impression that the street is narrower than it is by removing
the 8' of asphalt parking lane on each side of the street and replacing it with the enhanced
paving. To further create the impression of wider sidewalks and a narrower street additional
trees will be strategically placed in the parking lanes so as to not interfere with traffic or parking
maneuvers. This will contribute the feeling that you are passing through a "village" as you drive
Coast Highway through the business district.
(Slide 10) The 40 or so "cobra head" lighting poles will be replaced with a decorative "Heritage"
lighting pole which will include a decorative base and lighting fixture. Each pole will have
permanent brackets for hanging decorative banners as well as brackets for hanging baskets
with plants and flowers. The existing poles are structurally deficient and are not even capable of
supporting the decorative banners. The hanging baskets will further contribute to the park like or
garden theme being created much as they do in Victoria on Vancouver Island, Canada. The
banners on the light poles will help create a festive atmosphere and will be rotated on a
seasonal basis throughout the year. These lighting fixtures will be much more decorative and
attractive than the standard poles and will still meet all safety and lighting requirements.
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In between the replaced light poles will be placed pedestrian scale lighting fixtures. The bases
will also be of a similar "Heritage" design as the replaced poles. They also will have provisions
for hanging flower baskets and be of the same color as the replaced cobra head lights.
It is also proposed that the traffic light pole and brackets be of the same color and design as the
new street lighting fixtures.
(Slide 11) A coordinated collection of street furniture in similar color and textures as the street
lights will be selected to be placed in appropriate locations throughout the business district. This
will include benches, trash containers, bicycle racks and drinking fountains. The possibility of
similar designs for news racks, public telephones, public signing poles, and bus stops are being
explored also.
(Slide 12) Major accents are being proposed at key locations along the business district.
(Slide 13) The intersection of Marguerite and Coast Highway, because of its width and location
is considered the heart of the village and as such is being proposed for special treatment. (Slide
14) Since the medians are wider here it is possible to have more substantial landscaping than in
other areas. Enhanced paving treatment is envisioned for this intersection to further set it apart.
(Slide 15) Without the Vision Plan the intersection, although enhanced by the existing
landscaped medians, needs further enhancement. (Slide 16) It is dramatically improved with the
Vision Plan. (Slide 17) It is proposed that a "Village Green" be created at the parking area at
Marguerite and Bayside Drive with the parking placed beneath it. This is possible due to the
change in elevation from the Marguerite to the Larkspur intersection. This will be a location
where the Farmers Market can continue as well as being a peaceful resting and meeting spot.
(Slide 18) Without the Vision Plan the Village Green area is an asphalt parking lot. (Slide 19)
The Vision Plan transforms it into a village center. It is also envisioned that the "village green"
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contain a focal point structure such as a (Slide 20) clock tower with a community message
board or similar element located near the Marguerite and Coast Highway intersection. Although
the business district itself is a strip the surrounding Corona del Mar community is generally
rectangular and this can truly become the "village center".
(Slide 29) The eastern gateway to the business district is at Seaward Drive. (Slide 22) This will
be defined by a landscaping treatment west of Seaward Drive that could include some seating
areas with a view towards the ocean at the edge of Buck Gully. Also, a Village entry sign is
proposed here as well as additional landscaped medians and enhanced paving. (Slide 23)
Without the Vision Plan this intersection is wide and not pedestrian friendly. (Slide 24) With the
Vision Plan the intersection becomes a pedestrian friendly entrance to our village.
(Slide 25) The western gateway is at Avocado and Coast Highway. (Slide 26) This will be
highlighted by additional median landscaping, enhanced paving in the intersection, increased
landscaping around the gas station, and village entry signage.
(Slide 27) From the west the major focal point will be the MacArthur and Coast Highway
intersection. This intersection is now extremely wide and not pedestrian friendly. The plan
proposes to move the three to two lane transition of the eastbound lanes to the west of
MacArthur Blvd. This will allow the southerly curb to be moved closer to the north thereby
reducing the curb to curb distance across this intersection. (Slide 28) Without the Vision Plan
the MacArthur and Coast Highway intersection discourages pedestrian usage. (Slide 29) With
The Vision Plan this intersection joins Corona del Mar Plaza to Old Corona del Mar and
encourages pedestrian traffic between these new and old section of our village. It allows the
opportunity to create (Slide 30) a "Garden Walk" and have more landscaping and a meandering
sidewalk from Dahlia to Begonia on the south side of Coast Highway. We call this area
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"Restaurant Row" on the plan due to the number of restaurants here. It also presents the
opportunity for restaurants in this vicinity to have increased opportunities for (Slide 39) outdoor
dining in the large area being created in front of the buildings. A village entry sign will also be
located on MacArthur Blvd at the approach to this intersection.
(Slide 32) One of the major constraints to a pedestrian friendly environment is the bisection of
the business district by Coast Highway. Although Coast Highway is and will remain a major
traffic arterial, the plan envisions the creation of additional pedestrian crossings.
(Slide 33) The Orchid Intersection is proposed to be fully signalized and the existing pedestrian
crossing enhanced.
(Slide 34) A traffic signal at Dahlia is not feasible due to its proximity to MacArthur Blvd so it is
being proposed that it be provided with a pedestrian activated warning light system whereby
lights, similar in shape to the round dots marking traffic lanes, are placed in the painted
crosswalk bands and flash when activated by the pedestrian.
The same treatment is proposed for Iris.
(Slide 35) Without the Vision Plan, Coast Highway through the Iris Intersection is devoid of
landscaping and pedestrian amenities. (Slide 36) With the Vision Plan this stretch of Coast
Highway becomes safe and pedestrian friendly.
Also, the Seaward and Coast Highway intersection is proposed for a full traffic signal which will
include a pedestrian crossing.
(Slide 37) Discussions have taken place with Corona del Mar Plaza and they are interested in
upgrading and enhancing their pedestrian entrance at the MacArthur and Coast Highway
intersection to take advantage of the more pedestrian friendly environment being created in the
business district.
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(Slide 38) The plan was developed with input from the very beginning by the Corona del Mar
Chamber Of Commerce and Residents Association.
From October 2000 to date this presentation has been given to in excess of 3000 residents from
groups as large 200 to as small as 2 or 3. It has been given to large organized groups as well as
small groups of individual residents and businessmen.
The outreach program resulted in modifications to plan proposals to satisfy concerns expressed
during this process.
(Slide 39) As a result of the community outreach program we have received endorsements from
the following:
• Corona del Mar Residents Association
• Numerous Corona del Mar Homeowners Associations such as Harbor View Hills, Corona
Highlands and Shorecliffs.
• Speak Up Newport
• Corona del Mar Chamber of Commerce
• Newport Harbor Chamber Of Commerce
• Numerous Corona del Mar businesses and property owners
(Slide 40) Additionally the Plan has been endorsed by the following boards and commissions:
• Planning Commission
• Parks Commission
• Economic Development Committee
• Citizens Environmental Quality Affairs Committee
(Slide 41) What's been done Since April 2001?
• The State Legislature passed a bill authorizing relinquishment of the highway from
Newport Coast Drive to Jamboree.
• Cal Trans prepared a Draft Agreement.
• Cal Trans Initiated and completed a PSSR.
• BID and the City installed additional trees.
• BID and the City installed benches and trash receptacles.
• BID and the City installed bus shelters.
• BID and the City budgeted for median improvements and lighted crosswalks.
(Slide 42) These photographs are examples of the benches, trash receptacles and bus
shelters.
(Slide 43) The BID initially adopted a dual track implementation program. Track One is to
construct improvements that can be done with or without Cal Trans relinquishment. Track Two
is to pursue the relinquishment and funds to construct the ultimate plan. To accomplish this the
BID has pursued a five year plan to implement Track One.
(Slide 44) If and when the relinquishment is accomplished the Track One Five Year Plan will be
incorporated into a Track Two Implementation Program. The Overall plan and the Track One
and Track Two implementation plans have been designed so that construction can be phased to
meet the funding level achieved.
(Slide 45) Track One Five Year Construction program:
• 2002 -03 $261K Medians; $71K Crosswalks Total $332K
• 2003 -04 $300K Medians; $20K Centennial; Total $320K
• 2004 -05 $335K Light Poles; $10K Centennial; Sidewalk Resurfacing TBD; Total $345K
• 2005 -06 $335K Light Poles; Sidewalk Resurfacing TBD
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2006 -07 $45,000 Entry Monuments; $50,000 Street Furniture; Sidewalk Resurfacing
TBD; Total $95,000
2007 -08 $50,000 Street Furniture; Sidewalk Resurfacing TBD
(Slide 46) Track Two Funding.
• The total cost to construct the plan is $12m as of February 2001.
If the Highway is relinquished to the city whatever portion of the relinquished funds the
city allocates will be used to construct the improvements.
• The balance of the construction funds would besought from other state and federal
programs. It is possible to use the funds allocated to the plan from the relinquishment
funds as a match where appropriate.
• The plan can be phased to match available funds.
(Slide 47) So what are the benefits of pursuing relinquishment of Coast Highway? Even if none
of the Vision Plan is constructed there are substantial benefits to obtaining jurisdiction over
Coast Highway. This would be very unlikely, however. If the Vision Plan were not fully
implemented, modest improvements such as median landscaping and other Track One 5 Year
Plan items would most assuredly occur.
Benefits of the relinquishment without the Vision Plan being fully implemented would be:
Merchants and property owners would have one governmental authority to deal with.
Modest Improvements can be made to city standards versus Cal Trans standards.
• The community can get needed pedestrian crossing and traffic signals
(Slide 48) Both Corona del Mar and the city at large benefit greatly if the Vision Plan is
implemented.
Benefits to Corona del Mar include:
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• Shopping, dining, and entertainment opportunities for residents is vastly improved by
having a pedestrian friendly and safe business district that is more conducive to walking.
• Merchants will have an improved physical environment which will translate into an
improved business environment.
• An improved physical environment in the public right of way will encourage merchants
and property owners to improve and upgrade their buildings
(Slide 49) Benefits Citywide include:
• The city will have greater sales and property tax revenues from a healthy business district
• The highway Improvements will contribute to higher property values for Corona del Mar
residential areas which will generate higher property tax revenues for the city
• The beauty and uniqueness of the Corona del Mar business district will be able to be
enjoyed by all residents of the city
(Slide 50) This is a unique opportunity to take one of the few functioning traditional business
districts left in Southern California and invest in its future. Urban planners and community
builders are trying in new planned communities to re create the environment we already have in
Corona del Mar. New communities such as Disney's Centennial and Seaside in Florida are
trying to capture the special feeling that we are already blessed with in Corona del Mar through
their "New Urbanism" designs. This is an opportunity to replace and upgrade the aging public
infrastructure of the business district. It will help insure that Corona del Mar retains its position
as second only to Fashion Island in generating business revenue, exclusive of auto dealers, for
the city. It is an insurance policy to provide for the long term health and vitality of the Corona del
Mar
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This plan is called The Vision Plan because it is a "Vision ". It is a vision that started with the BID
and is now shared by the Corona del Mar Chamber of Commerce and the Corona del Mar
Residents Association. It is a Vision that is being increasingly shared by residents, business
owners and property owners in Corona del Mar as the plan is increasingly exposed to more and
more people for their comments and input.
(Slide 51) It is a vision that is put forth by those who want to improve the environment of Corona
del Mar and who are willing and able to put in the time and effort to make a difference in their
community.
It is a vision that is put forth by those who did not wait for the city to do something but took it
upon them selves to develop a plan for and with their community.
The BID has many members and volunteers who are working diligently to bring this plan to
fruition. The plan as it is developed to this point is the results of 48 months of hard work. We
have a lot of challenges and work ahead of us but we believe we can make this Vision a reality.
The heart of this vision the relinquishment of the highway. If the city does not accept the
relinquished highway many, but not all, of the concepts in this plan can be implemented but at
much reduced quality and scale and with a much higher level of difficulty. The money offered by
Cal Trans to date to accompany the relinquishment Is not up to our expectations. However we
feel strongly that this is about more than the money offered. The Corona del Mar business
district is unique in Newport Beach and all of Orange County. It is the only community shopping
district bisected by Coast Highway. All the others are tourist or Highway related commercial
districts. The fact that he highway bisects the district is a physical reality that cannot be
changed. However, the authority administering the highway can be changed from a beauracratic
state agency with little concern for community needs to a city council that responds to its
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resident and business community needs. Although as stewards of our city finances you must
pursue relinquishment in a prudent fiscal manner please keep in mind that there are many
reasons to assume jurisdiction of this highway that cannot be evaluated dollar for dollar against
what Cal Trans my ultimately offer. Please keep this in mind as you consider this issue in the
coming months.
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