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Home My WebLink About16 - Public Signage Program for Balboa PeninsulaHearing Date: Agenda Item No.: Staff Person: REPORT TO THE MAYOR AND CITY COUNCIL PROJECT: Public Signage Program for Balboa Peninsula SUGGESTED ACTIONS: Approve Sign Program Background December 14, 1998 16 Sharon Z. Wood (949) 644 -3222 Direct Staff to Install Signs Using Community Development Block Grant Funds One of the priorities for Balboa Peninsula revitalization established by the City Council in April 1997 was the design of entry statements and signs. At the same time, the City was working with donors and a landscape architect on design of the Gateway Parks located on either side of Balboa Boulevard at Via Lido. The parks' design included walls that can function well as entry statements, and a graphic artist was retained to design signs for the park walls and the rest of Balboa Peninsula. The City Council approved the schematic designs for the parks, which include the entry statements, in September 1997. The signs proposed for the rest of the Peninsula follow the same design as the entry statements.. They were reviewed at a public meeting in December 1997, at which the concept of providing a coordinated sign program for the Peninsula was supported. Three alternative designs were reviewed, and although there was some difference of opinion, the majority of participants favored the design used for the Gateway Park entry statement. There were some suggestions to change the letter style for greater readability, which have been incorporated into the proposed design shown on the attached drawings. In addition to the Gateway Parks, the proposed sign program includes an entry statement monument sign at Coast Highway and Balboa Boulevard, monument signs at the entries to McFadden Square and Balboa Village and in Cannery Village, and pole signs to provide direction to the piers, parking facilities, ferry, etc. The entry statements are proposed to include the City Seal, while the remaining monument and pole signs are proposed to have a different logo for each of the villages, as shown on the attached graphics. The proposed signage program is intended to provide a coordinated identity for the Balboa Peninsula with a sign design unique to it, and to provide identity to each of the villages with a CITY OF NEWPORT BEACH COMMUNITY AND ECONOMIC '= DEVELOPMENT PLANNING DEPARTMENT 3300 NEWPORT BOULEVARD NEWPORT BEACH, CA 92658 (714) 644 -3200, FAX (714) 644 -3250 Hearing Date: Agenda Item No.: Staff Person: REPORT TO THE MAYOR AND CITY COUNCIL PROJECT: Public Signage Program for Balboa Peninsula SUGGESTED ACTIONS: Approve Sign Program Background December 14, 1998 16 Sharon Z. Wood (949) 644 -3222 Direct Staff to Install Signs Using Community Development Block Grant Funds One of the priorities for Balboa Peninsula revitalization established by the City Council in April 1997 was the design of entry statements and signs. At the same time, the City was working with donors and a landscape architect on design of the Gateway Parks located on either side of Balboa Boulevard at Via Lido. The parks' design included walls that can function well as entry statements, and a graphic artist was retained to design signs for the park walls and the rest of Balboa Peninsula. The City Council approved the schematic designs for the parks, which include the entry statements, in September 1997. The signs proposed for the rest of the Peninsula follow the same design as the entry statements.. They were reviewed at a public meeting in December 1997, at which the concept of providing a coordinated sign program for the Peninsula was supported. Three alternative designs were reviewed, and although there was some difference of opinion, the majority of participants favored the design used for the Gateway Park entry statement. There were some suggestions to change the letter style for greater readability, which have been incorporated into the proposed design shown on the attached drawings. In addition to the Gateway Parks, the proposed sign program includes an entry statement monument sign at Coast Highway and Balboa Boulevard, monument signs at the entries to McFadden Square and Balboa Village and in Cannery Village, and pole signs to provide direction to the piers, parking facilities, ferry, etc. The entry statements are proposed to include the City Seal, while the remaining monument and pole signs are proposed to have a different logo for each of the villages, as shown on the attached graphics. The proposed signage program is intended to provide a coordinated identity for the Balboa Peninsula with a sign design unique to it, and to provide identity to each of the villages with a logo relating to the history of each village. Equally important is the goal to eliminate or reduce the number and variety of public signs. This coordinated approach should make it easier for visitors to find their way to facilities and attractions without searching in primarily residential neighborhoods. In addition, it should improve the aesthetics of the area and set the stage for the City to require businesses to improve their signage when new regulations are developed. Staff has delayed requesting City Council approval of the sign program and authority to begin installation of the signs, as we have been concerned that there could be a need for some redesign of the Gateway Parks, which could affect the sign design, due to cost considerations. Since Councilmember Ridgeway has requested that signs be provided for Balboa Village, staff wished to present the coordinated proposal for the City Council's consideration. City Council Policy Policy L -14 (copy attached) provides a design for village signs that is consistent Citywide. Staff is requesting that the City Council approve the unique sign program proposed for the Peninsula. Policy L -14 also provides that the cost of signs for a specific area be shared between the City and the community or business association in that area. In the case of the Balboa Peninsula, the City is able to use Community Development Block Grant (CDBG) funds for public facilities such as the proposed signs, and the 1998 -99 City Capital Improvement Program includes CDBG funds for Peninsula improvements including beautification. Staff is suggesting that these funds be used for installation of Peninsula signs as part of the City's efforts to revitalize the area. The monument signs can be manufactured in the General Services Department for an estimated cost of $3,000 each, or $12,000 for the four monument signs not included in the Gateway Parks. Staff is not able to manufacture the pole signs, and estimates the cost for an outside vendor to make and install them to be $1,200 to $1,500 per sign. Schedule General Services staff has a current backlog of approximately 35 days to complete regulatory signs requested by the Police Department, and estimates that it will take a minimum of 90 days to manufacture and install the monument signs. The estimate for a private contractor to manufacture and install the pole signs is 90 to 120 days. Should the City Council wish to provide some village identification signs in time for the holiday season, the General Services Department could manufacture a small number of standard metal signs within about two weeks. The cost of these signs is approximately $35 to $40 each. SHARON Z. WOOD Assistant City Manager Attachments Page 2 J E, } _ iii 1.1 7-77777777, 77�---77 m , t „ IA k e ® � 9� iL �a L. 7 ■ >r Is f a v E m i� 3 rr7 a 5 c ■ ■ c i f 1.5' t� I 2.6' .5' 12.5' 7' I ,l DIRECTIONAL POLE: 'BA LBO/\ MONUMENT SIGNAGE: NINSULA ut CITY ENTRANCE AND VILLAGE SIGNS General L-14 1. Two types of signs are approved for various interior and exterior entrances to the City. 2. One sign will be known as the City entrance sign as depicted by the attached diagram. This sign will be used at locations of exterior entrance to the City, i.e., entering the City from another jurisdiction. 3. A second sign, the village sign, also depicted by the attachment, will be used to identify various interior entrances to specific areas of the City such as Corona del Mar, etc. Cost Sharing of Sign Manufacture 1. A community or business association may request by letter to the City Manager a sign or signs be manufactured and installed to identify a specific area. This letter should include the number and type of signs requested as well as the recommended sign locations or other incidental information. 2. The association requesting said sign will be responsible for 1/2 the cost of manufacturing the sign. The City will be responsible for the remaining 1/2 of the cost and will approve any design changes, purchase requisition, manufacturing mode, etc., associated with sign manufacture. The letter of request should also acknowledge the cost sharing provision Installation 1. The Council will approve all locations for entrance or village signs. 2. City crews will be responsible for the installation and maintenance of signs. 3. The City Traffic Engineer will be responsible for acquiring sign installation permits from County or State agencies when necessary. Attachment - L-14 ENTRANCE SIGN EW P OR_" In-SN ul 4. 1 io U3,01 VILLAGE SIGN BACKGROUND COLOR VISTA PAINT *34C -IP TEA N CREAM LETTERS & BORDER BRIGHT BLUE RAISED PLASTIC LETTERS DUNN EDWARDS Q8-36P WHITE BACKGROUND BRIGHT BLUE WHITE LETTERS FACE OF SIGN SANDALWOOD BEIGE l9-