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HomeMy WebLinkAboutSS4 - Arts Master Plan Update/Arts FundingQ �EwPpRr CITY OF z NEWPORT BEACH City Council Staff Report May 10, 2016 Agenda Item No. SS4 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Tim Netherton, Library Services Director - 949-717-3801, thetherton@newportbeachca.gov PREPARED BY: Tim Netherton, Library Services Director PHONE: 949-717-3810 TITLE: Arts Master Plan update/Arts funding ABSTRACT: The Arts Commission has drafted a three year funding and staffing plan to create a long-term self-sufficient arts program in the City. This plan, if approved by City Council, will likely provide the necessary funds to support existing programs and to transition into programming with private funding. The City Arts Commission and the Newport Beach Arts Foundation have approved this plan in concept for consideration by City Council. The City Council has also requested that the Arts Commission begin to develop public- private partnerships to reduce the reliance on the General Fund for arts programs. RECOMMENDATION: Consider the Arts Commission's recommended strategy as outlined here. DISCUSSION: At the Council Study Session on April 14, 2015, staff presented a draft Master Plan for Arts and Culture to the City Council to consider. At the Study Session, City Council considered the draft plan and provided direction to the Commission. At that meeting, the City Council provided direction to the Arts Commission to: 1. Identify goals and objectives based on the Arts Master Plan recommendations and develop a long- term vision for arts in the City; 2. Remove the Arts Master Plan recommendation for discretionary review of private development; 3. Focus on ways to expand private support for public arts programs to lessen the burden on public funds; 4. Set in place additional public review of sculptural arts selections; and SS4-1 Arts Master Plan update/Arts funding May 10, 2016 Page 2 5. Provide options for Council action. Current Programming and Budget Over the last several years, the Arts Commission has focused on the following types of programming. The annual events include summer Concerts on the Green series, Shakespeare plays and the annual Newport Beach Art Exhibition. In addition, the Commission has hosted a variety of special events including various exhibitions including Mark Hilbert's collection of California Scene Paintings, a Rex Brandt centennial, and more recently, a centennial exhibition of Joan Irving Brandt's works. In 2014 and 2015, the Commission coordinated both phases of the Sculpture Exhibition in Civic Center Park and are anticipating Phase III of this project in the upcoming months. Each year the Commission also distributes $40,000 in Cultural Arts Grants for a variety of arts programming produced by others in the community. As a result of these grants, the Arts Commission has been able to sponsor programming by the Festival Ballet, Southland Opera, Baroque Music Festival, the Newport Beach Film Festival, and other cultural arts entities in the City. Three -Year Plan for Commission The Arts Commission has drafted a three year funding and staffing plan to create a long- term self-sufficient arts program in the City. This plan, if approved by City Council, will provide the necessary support to fund existing programs but also to expand programming with private funding. In order to accomplish this goal, the Commission believes that there are a number of fundamental changes that need to be implemented to create a successful privately - funded arts program. Master Plan The Arts Commission has created a sub -committee to review the Arts Master Plan as directed by the City Council in April of 2015. It is anticipated this work will be completed in draft form and presented to the Arts Commission in May 2016 and then to the City Council for consideration in June or July 2016. The Arts Commission believes this document is critical to both the future direction of arts in the City but also to successful private fundraising efforts. Newport Beach Arts Foundation/Development Manager Since its inception in 1990, the Newport Beach Arts Foundation, a private non-profit 501(c)(3) organization, has been dedicated to supporting cultural arts activities of the Newport Beach City Arts Commission in the City of Newport Beach. The Foundation has been supportive of the Arts in Newport Beach for many years, but has not reached its potential for fundraising. There are currently 20 members of the Foundation who have varying levels of activity within the group. SS4-2 Arts Master Plan update/Arts funding May 10, 2016 Page 3 It is recommended that the Newport Beach Arts Foundation grow into a full-fledged fundraising arm for the City Arts Commission. Using the model created by the Library Foundation, the Foundation would be augmented with new members who are more familiar with and adept at non-profit fundraising and development. As a comparison, the Newport Beach Library Foundation has been in place since 1989. It has about 2,500 members, and is able to raise about $225,000 per year for Library Services. In addition to supporting the Library, it hosts these programs for the community: the Witte Lecture Series, Library Live, "It's Your Money" financial workshops, Making Memories for Children, Books & Bunnies, and Medicine in Our Backyard. The below chart shows the allocation of funds for the Library Foundation (from the Foundation's website): In order for the Arts Foundation to be successful, the Commission would suggest hiring a Development Manager. This position would be expensed through funds provided through Visit Newport Beach (as discussed below) for a period of up to 3 years. During that time, the Development Manager would advise the Arts Foundation Board, work with the community to implement the vision of the Arts Master Plan, and fundraise. The goal is that by the end of the third year, the position should pay for itself, freeing up the Visit Newport Beach funds for other arts purposes, in addition to creating additional funding for arts in the city. Funding for Arts Programming General Fund Historical Funding for the Cultural and Arts Budget The City Arts Commission oversees the Cultural & Arts Budget, funded by the City's General Fund. Council Policy 1-9 provides for $55,000 per year for the support of Culture and Arts. This is the "public" side of the equation. Below are the Adopted Budgets for the Commission over the last four fiscal years. SS4-3 ■ PROGRAMS FUNDRAISING ■ OPERATING EXPENSE In order for the Arts Foundation to be successful, the Commission would suggest hiring a Development Manager. This position would be expensed through funds provided through Visit Newport Beach (as discussed below) for a period of up to 3 years. During that time, the Development Manager would advise the Arts Foundation Board, work with the community to implement the vision of the Arts Master Plan, and fundraise. The goal is that by the end of the third year, the position should pay for itself, freeing up the Visit Newport Beach funds for other arts purposes, in addition to creating additional funding for arts in the city. Funding for Arts Programming General Fund Historical Funding for the Cultural and Arts Budget The City Arts Commission oversees the Cultural & Arts Budget, funded by the City's General Fund. Council Policy 1-9 provides for $55,000 per year for the support of Culture and Arts. This is the "public" side of the equation. Below are the Adopted Budgets for the Commission over the last four fiscal years. SS4-3 Arts Master Plan update/Arts funding May 10, 2016 Page 4 FY 12-13 FY13-14 FY14-15 FY 15-16 $167,495 $185,364 $261,957 $137,683 Creation of Public/Private Partnerships is a goal of the City Council. The ability to leverage tax dollars with private partnerships will allow the City to enhance the arts and arts programming in the City. The City has three private sources designed to fund arts programming in the City: 1 - Balboa Performing Arts Theater Foundation In May of 2015, the Balboa Performing Arts Theater Foundation distributed their remaining assets to the Newport Beach Arts Foundation of $175,000. In turn, the Newport Beach Arts Foundation turned these funds over to the City to be specifically used for performing arts with a preference to the Balboa Village area of town. To date none of these funds have been spent. The City Arts Commission would like to use a portion ($85,000) of these one-time funds in 2016 to stage a performance by the Pacific Symphony in the Civic Green (estimated to be $60,000) and to present a Chalk Art Festival on the Balboa Peninsula (estimated at $25,000). 2 - Visit Newport Beach Funds On January 28, 2014, the City and Visit Newport Beach amended their agreement for tourism promotion, branding and marketing services to include public benefit funding. Under the new agreement, VNB contributes $150,000/year to the City for programs or activities (e.g. public art, cultural and promotional activities, beautification projects, etc.) that benefit the public, as determined by the City Council. The City Arts Commission proposes that the $150,000 in VNB funds be allocated for up to three years (for a total of up to $450,000) to fund the Development Manager position for the Arts Foundation. 3 - Development Agreement Capital Funds A Development Agreement ("DA") is a contract between a local jurisdiction and a person who has ownership or control of property within the jurisdiction. The purpose of the agreement is to specify the standards and conditions that will govern development of the property, as well as to describe and possibly fund certain public benefits agreed to by the parties should the development progress. The development agreement provides assurance to the developer that he/she may proceed to develop the project subject to the rules and regulations in effect at the time of the DA's approval. In March 2013, the City Council adopted Council Policy 1-13 establishing a Public Art and Cultural Facilities Fund, and a funding source for the acquisition, installation, management and maintenance of Public Art. The goal of the Policy was to fund art without adopting or imposing new fees or charges. With the adoption of the policy, the council authorized the deposit of two percent (2%) of the unallocated public benefit fees SS4-4 Arts Master Plan update/Arts funding May 10, 2016 Page 5 received by the City from development agreements into the Public Arts and Cultural Facilities Fund. These funds are intended to acquire and maintain permanent art structures and installations as identified in the Newport Beach Master Arts and Culture Plan. The first year of implementation of this program was fiscal year 2014-15. During the fiscal year, the fund received $433,495. The City Arts Commission and City staff would make a recommendation to the City Council in compliance with City Council Policy 1-13. There are time commitments on these funds, per California Government Code §66001(d), for the fifth fiscal year following the first deposit into the account or fund and every five years thereafter, the City shall make findings with respect to any portion of the fee remaining unexpended, whether committed or uncommitted. After reviewing Council Policy 1-13, the Arts Commission asserts that the use of the Public Art and Cultural Facilities Fund is an appropriate source to finance Phases III and IV of the Sculpture Exhibition in Civic Center Park. The Sculpture Exhibition in Civic Center Park can be identified as a specific and permanent art project that can be supported through the Public Art and Cultural Facilities Fund. The Commission proposes appropriating $250,000 from the Public Art and Cultural Facilities Fund for Phases III ($125,000) and IV ($125,000) respectively. If private fundraising by the Arts Foundation is successful, the Council may direct that these private funds may supplant all or portions of the Phase IV amount. City Support of the Arts The City has clearly created a desire for a robust Culture and Arts Program in the City. The City's General Plan, Chapter 9, "Arts and Cultural Element" defines the future goals of cultural arts in the community. There are three major goals identified in the General Plan: 1. Active and vital arts, cultural and literary activities and programs that enrich the community; 2. Adequate physical facilities and venues that support cultural art and literacy programs; and 3. Establish a broad range of public and private funding sources to support cultural arts goals and activities. This framework is further refined by four City Council Policies, 1-9, Art in Public Places (Attachment A), 1-10 "Financial Support for Culture and Arts" (Attachment B), 1-11 "Acquisition of Art by the City of Newport Beach" (Attachment C), and 1-13 "Public Arts and Cultural Facilities Fund" (Attachment D). SS4-5 Arts Master Plan update/Arts funding May 10, 2016 Page 6 Status of Arts Manager and Tasks The City Council authorized the funding of an Arts Manager to assist the City Arts Commission and City staff with managing programming for the arts. The scope for this contract position would include the following tasks: 1) Master Plan for the Arts, 2) Administrative and Grant Work, 3) Outreach and Liaison Efforts, 4) City Art Resources and Exhibits. City staff, along with several Arts Commissioners, reviewed a number of proposals from vendors. Staff has placed the consideration of any contract on hold until such time as the funding for the Arts Commission and possible changes to the Foundation can be completed. It would be anticipated that should City Council approve the changes as outlined, that this position would be task -specific. For each task, the City would provide a specific scope of work along with a timeframe for completion. A vendor would provide the number of hours required and not to exceed cost estimate with measurable deliverables. This will provide oversight and accountability for the projects to be completed within the contract. Funding for this contract or vendor is expected to be in the range of $60,000 per year, with funding coming from the City's General Fund. Conclusion and Recommendations Based on City Council direction, the plan as identified above would include the following steps and possible funding mechanisms: 1. Complete the Arts Master Plan. 2. Revise the by-laws of the Newport Beach Arts Foundation to more closely reflect the model of the Newport Beach Library Foundation; develop new members for the Newport Beach Arts Foundation with an emphasis on members who want to be involved in fundraising efforts for the arts. 3. Using up to $150,000 per year in funds from Visit Newport Beach, hire a Development Manager/Fundraiser for the Newport Beach Arts Foundation. The development professional would be funded for a period not to exceed three years to kick-start fundraising efforts. The goal of this position is be self- funding at the end of three years or prior the end of the term. 4. Using up to $250,000 in funds from the Public Art and Cultural Facilities Fund, finance Phase III of the Sculpture Exhibition in Civic Center Park for fiscal year 2016/17 and Phase IV for fiscal year 2017/18. During this time, it is envisioned that the Arts Foundation fundraising effort may begin to fund a portion of the Sculpture Exhibition, with an even greater share for Phases V and beyond, should those phases be desired by the Commission and City Council. SS4-6 Arts Master Plan update/Arts funding May 10, 2016 Page 7 5. Hire contractors to perform task -specific functions as the Arts Manager until such time as the Foundation is established and can assist with these tasks. Potential arts expenditures, FY 2016 - 2020 .-Ig- au — $60,000 (est) IM • Arts Manager — $60,000 (est) (Contractor) General Fund General Fund TBD TBD Phase III — Phase IV — Civic Center $125,000 Up to $125,000 Phase V — TBD Phase VI — TBD Sculpture Exhibition Public Art and Cultural Public Art and Cultural Private Support Private Support Facilities Funds Facilities Funds Arts Foundation Up to $150K Up to $150K Up to $150K Amount TBD, Fundraising VNB Funds VNB Funds VNB Funds Private support Existing Arts/Cultural $55,000 $$55,000 $55,000 $55,000 Programming General Fund General Fund General Fund General Fund $85,000 Pacific Symphony, Balboa Theater TB D TBD TBD Chalk Art Festival Funds ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. 0reIdrNIJre's The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). SS4- 7 Arts Master Plan update/Arts funding May 10, 2016 Page 8 ATTACHMENTS: Attachment A - Council Policy 1-9 "Art in Public Places" Attachment B - Council Policy 1-10 "Financial Support for Culture and Arts" Attachment C - Council Policy 1-11 "Acquisition of Art by the City of Newport Beach" Attachment D - Council Policy 1-13 "Public Arts and Cultural Facilities Fund" SS4-8 ATTACHMENT A I-9 ART IN PUBLIC PLACES A. The City of Newport Beach recognizes the importance and desirability of enhancing and beautifying the public places within the City, by acquiring and displaying publicly accessible works of art for the cultural benefit of the City, its citizens and its visitors. B. The City seeks to involve professional artists in City planning and design projects; to integrate artworks in City capital improvement projects; and to commission and/or purchase new artworks for public places. C. Public art can include but is not limited to permanent and temporary sculpture, murals, as well as artist -designed fountains, mosaics and tile work, banners, park benches and other street furniture, water features, bus shelters, streetlights and lanterns, kiosks, retaining walls, and/or hardscape treatments. D. The responsibility of the Arts Commission is to: 1. Identify and assess potential Art in Public Places projects and sites; 2. Confer with other Boards and Commissions that may be impacted by the recommended list of art projects; 3. Make appropriate recommendations to City Council; 4. Participate in the selection of artists for Art in Public Places projects; 5. Plan and oversee the artistic design process; 6 Work with appropriate City Departments to ensure correct installation at the site and long term maintenance and conservation of the art work. E. The Arts Commission shall consider the following criteria in making recommendation for an Art in Public Places project: 1. The aesthetic concept, quality, scale, and form of the work of art, and its appropriateness for the site; 2. A site that is easily visible and/or accessible to the general public; 1 SS4-9 1--9 3. The experience, skill and ability of the artist to produce the work of art; 4. The proper medium for the work of art, considering durability against vandalism, theft and weather, and the safety of the viewer; 5. The cost for the City to acquire, install and maintain the work of art; 6. No art objects will be considered that are mass-produced from a standard design, are reproductions of original art work, and/or are decorative or functional elements that are designed by an architect as opposed to the project artist. 7. Temporary art may be acquired and placed through the same procedures as permanent works. F. From time to time, the Arts Commission may submit to the City Manager's Office a list of projects with estimated costs. Said list is to be considered in the preparation of the next fiscal year budget. Funding for this program shall be determined by the City Council, and may be derived from the City Art in Public Places Reserve Fund, Arts Commission events, the Newport Beach Arts Foundation, private individual, corporate and foundation donations; government grants, other City funds, and/or voluntary participation by private developers. G. In addition, to maintain the artistic integrity of designated Art in Public Places sites/works, the Arts Commission shall review any future modifications, relocation, repairs, and/or replacement of parts or works at these sites. The Arts Commission shall consult with the original artist if possible or a recognized expert in the field, and shall then make the appropriate recommendation for modification to the City Council. Adopted - September 5,1986 Reaffirmed - January 24,1994 Amended - May 26,1998 Amended & Reassigned - April 8, 2003 Formerly I-18 K SS4-10 ATTACHMENT B I-10 FINANCIAL SUPPORT FOR CULTURE AND ARTS The City Council hereby recognizes the importance of promoting culture and the arts within the City of Newport Beach. A number of individuals and groups, such as the Arts Commission and Friends of the Newport Theatre Arts Center, have been organized with the express purpose of developing and promoting culture, theatre and the arts. The City would compliment these efforts by establishing a Reserve Fund for Culture and Arts that can be used for a) developing a master plan for the promotion of culture and arts; b) acquiring land and/or the construction of facilities to promote culture and arts and; c) instituting other cultural promotion projects. The sum of $55,000 shall be provided each year for specific cultural or artistic planning, promotion and/or construction projects as approved by the City Council. It is the policy of the City of Newport Beach that expenditures from the reserve fund should be matched equally by the community in the form of contributions and donations. In regard to the City's roll in financially sponsoring art and cultural events, the City Arts Commission shall review all programs and requests for support from arts groups. The Commission shall forward its recommendations for funding to the City Council for final approval. Any appropriation shall not exceed 50% of the Arts Commissions' annual budget. For the purpose of this policy, arts groups shall be defined as those involved in visual, musical, theatre, dance, crafts, performing and literary activities. The following priorities shall be considered by the Commission. The order of preference for granting support shall be as follows: A. Local arts groups located within the City and offering programs to City residents; B. Regional arts groups located in Orange County and offering programs to City residents; and C. Arts groups located in California and performing or offering programs to City residents. 1 SS4-11 I-10 Groups not offering programs or services to local residents shall not be eligible for support from the City. Adopted - May 11, 1981 Amended - November 14,1983 Amended - January 23,1984 Amended - March 28,1988 Amended - October 28,1991 Amended - January 24,1994 Amended - May 8, 2001 Reassigned -- April 8, 2003 Formerly F-20 Formerly I-12 2 SS4-12 ATTACHMENT C ACQUISITION OF ART BY THE CITY OF NEWPORT BEACH A. The City of Newport Beach ("City") believes that paintings, sculptures, drawings and other art (collectively, "Art") placed on City property and in City buildings increases the aesthetic appeal and beauty of such property and buildings, and of the City in general. B. All proposals to donate, exhibit, loan, sell or commission Art to the City (collectively, "Convey(s)," "Conveyed," "Conveying" or "Conveyance") shall be reviewed by the Arts Commission for recommendation to the City Council. C. The Arts Commission shall be responsible to: 1. Confer with persons who have offered to Convey Art to the City, informing them of this policy, including criteria for approving Art and the policies, criteria and approval process. 2. Advise the City Council of the artistic merit and value of Art offered to the City. 3. Advise the City Council regarding appropriate City property or City buildings for display of Art, in conjunction with the City commission, committee, board and/or department which has responsibility for planning or maintaining the proposed location. D. The Arts Commission shall consider the following criteria in making a recommendation for accepting an offer to Convey Art to the City: 1. The Art should be an original creation or a limited edition by the original artist, and be of the highest quality and level of artistic excellence. 2. The Art should add to the balanced inventory of the City's collection, representing a variety of style, design and media. 3. The person(s) seeking to Convey Art to the City shall complete all required forms, as provided by the Library Services Department. 4. The Art should be of satisfactory physical condition, be sufficiently durable as to not be easily damaged or destroyed, should not require restoration or extensive long term conservation, and should be of a physical size and weight that the Art can be managed in storage, transport and public display without difficulty. Art requiring restoration may only SS4-13 be considered with full disclosure of the restoration costs provided by a licensed art appraiser. 5. The Art should be consistent with and relevant to the civic interests and broad variety of tastes within the Newport Beach community. E. Art may only be recommended by the Arts Commission to the City Council for acceptance upon the majority vote of the Arts Commission. F. Art accepted into the City collection by the City Council is accepted with the understanding that the City Council reserves the right to place the Art on public display on either a permanent or temporary basis, and to store the Art when not on display. Acceptance of Art by the City Council does not guarantee that the Art will be displayed in perpetuity. The City Council may sell, donate or otherwise remove any Art in the City collection. Any proceeds received by the City from the transfer of Art shall be expended to acquire, restore or display Art. G. Art considered for inclusion in the City's collection must conform to City Council Policy I-9 (Art in Public Places). H. The City does not provide valuations or appraisals of Art Conveyed to the City. The value of Art should be presented by the person(s) Conveying Art to the City at the time of Conveyance. It is the responsibility of the person(s) Conveying Art to the City to furnish a valuation to the appropriate government tax agency. I. The person(s) Conveying Art to the City shall obtain all intellectual and photographic property rights to the Art and transfer such rights to the City. The City reserves the right to photograph Art for any and all purposes, including, but not limited to, publicity and informational literature. J. Any person(s) that Conveys Art to the City shall represent and warrant in writing that it owns the Art and that the Art shall be Conveyed to the City free and clear of all liens, restrictions, security interests or agreements by which the City would be bound, but subject to all laws generally applicable to the transfer of title of any work of Art. K. Subject to compliance with California Civil Code Section 987, the City shall assume no liability in the event of loss or damage to any Art accepted into the City's collection. SS4-14 Adopted- February 24,1986 Reaffirmed -January 24,1994 Amended & Reassigned -April 8, 2003 Amended - May 12, 2015 Formerly F-23 Formerly I-13 SS4-15 ATTACHMENT D I-13 PUBLIC ARTS AND CULTURAL FACILITIES FUND A. Purpose: The City of Newport Beach recognizes the importance and desirability of a city-wide public art and cultural facilities program that includes a funding source for the acquisition and maintenance of permanent art structures and installations in public places throughout the City including support of capital construction programs and cultural facilities (collectively referred to herein as "Public Art"). B. Intent: The City Council desires to establish a funding source for the acquisition, installation, management and maintenance of Public Art without adopting or imposing new fees or charges. The City Council therefore hereby establishes the Public Arts and Cultural Facilities Fund and by approval of this policy expresses its intent that Public Art in the City be funded by appropriations and deposits into the Public Art and Cultural Facilities Fund. C. Public Art and Cultural Facilities Fund: The Public Art and Cultural Facilities Fund is the identified funding source for Public Art. With the adoption of this policy, City Council establishes its intent to deposit into the Public Art and Cultural Facilities Fund an amount equal to 2% of the unallocated public benefit fees received by the City after the date of adoption of this policy pursuant to Development Agreements approved by the City. The allocation of Development Agreement revenues shall be confirmed by the City Council concurrent with its approval of the City's annual budget for the fiscal year in which public benefit fees are anticipated to be received. To provide for a future stream of funding, the City Council also desires that a contribution to the Public Art and Cultural Facilities Fund be included as a component of any public benefit fees negotiated pursuant to Chapter 15.45 of the City's Municipal Code (Developer Agreements) and approved by City Council subsequent to the date of adoption of this policy, as the same may be amended from time to time. In addition, all monies earmarked for deposit into the Public Art and Cultural Facilities Fund including, but not limited to, monies received by the City from private individuals, corporate and foundation donations, government grants and SS4-16 I-13 special appropriations shall be deposited into the Public Art and Cultural Facilities Fund. D. Administration of the Public Art and Cultural Facilities Fund: The Public Art and Cultural Facilities Fund shall be maintained separate from all other City funds. Funds may be withdrawn from the Public Art and Cultural Facilities Fund following the receipt of Development Agreement revenue and deposit into the Public Art and Cultural Facilities Fund. The City Council shall review and approve all expenditures of the Public Art and Cultural Facilities Fund. Prior to approving an expenditure on a work of Public Art, the City Council shall obtain a recommendation from the City's Arts Commission and City staff as to the proposed Public Art's consistency with this policy. In addition, from time to time, City staff and the Arts Commission may: 1. Identify and assess potential Public Art projects and locations; 2. Recommend to the City Council funding for the capital construction, expansion or enhancement of permanent arts and cultural facilities, museums, historical sites, theaters or performance spaces; 3. Confer with other Boards and Commissions that may be impacted by the recommended list of Public Art projects; 4. Make appropriate recommendations to City Council; 5. Participate in the selection of artists for Public Art; 6. Plan and oversee the artistic design process; and 7. Work with appropriate City Departments to ensure correct installation and long-term maintenance and conservation of the Public Art. E. Other Considerations: The following criteria shall be considered prior to approval of a Public Art project or authorization of an expenditure of the Public Art and Cultural Facilities Fund: 1. The aesthetic concept, quality, scale, and form of the work of art, and its appropriateness for the site; 2. A site that is easily visible and/or accessible to the general public; 3. The experience, skill and ability of the artist to produce the work of art; 4. The proper medium for the work of art, considering durability against vandalism, theft and weather, and the safety of the viewer; SS4-17 I-13 5. The cost for the City to acquire, install, insure and maintain the work of art; 6. The degree to which the facility will provide cultural enrichment, historical understanding, educational value, or facilitate performance art; 7. The value of the proposed facility in the economic, cultural or neighborhood revitalization of the City and the particular neighborhood of the proposed facility; and 8. The value of the improvement in enhancing Newport Beach as an arts and/or cultural destination. Adopted - March 26, 2013 SS4-18