Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
Home
My WebLink
About
Corona del Mar BID Agenda Packet 04/28/2016
CITY OF NEWPORT BEACH CORONA DEL MAR BUSINESS IMPROVEMENT DISTRICT BOARD AGENDA Newport Beach City Hall, 100 Civic Center Drive, Corona del Mar Conference Room, Bay 1E Thursday, April 28, 2016 - 7:30 AM Corona del Mar Business Improvement District Board Members: Bernie Svalstad, Chairman Scott Laidlaw, Vice Chairman Keith Dawson, Treasurer Jessica Prause, Secretary Hamid Kianipur, Director Scott LaFleur, Director Shawn Lim, Director Edward Hanley, Director Jim Walker, Director Staff Members: Mary Locey, Management Analyst The Corona del Mar Business Improvement District meeting is subject to the Ralph M. Brown Act. Among other things, the Brown Act requires that the Corona del Mar Business Improvement District agenda be posted at least seventy-two (72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the Business Improvement District and items not on the agenda but are within the subject matter jurisdiction of the Corona del Mar Business Improvement District. The Chair may limit public comments to a reasonable amount of time, generally three (3) minutes per person. The City of Newport Beach’s goal is to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, you will need special assistance beyond what is normally provided, we will attempt to accommodate you in every reasonable manner. Please contact Mary Locey, Management Analyst, at least forty-eight (48) hours prior to the meeting to inform us of your particular needs and to determine if accommodation is feasible at (949) 644-3031 or mlocey@newportbeachca.gov. NOTICE REGARDING PRESENTATIONS REQUIRING USE OF CITY EQUIPMENT Any presentation requiring the use of the City of Newport Beach’s equipment must be submitted to the City Manager’s Office 24 hours prior to the scheduled meeting. I.CALL MEETING TO ORDER II.ROLL CALL III.PUBLIC COMMENTS ON NON-AGENDA ITEMS Public comments are invited on agenda and non-agenda items generally considered to be within the subject matter jurisdiction of the Corona del Mar Business Improvement District. Speakers must limit comments to three (3) minutes. Before speaking, we invite, but do not require, you to state your name for the record. The Corona del Mar Business Improvement District has the discretion to extend or shorten the speakers’ time limit on agenda or non-agenda items, provided the time limit adjustment is applied equally to all speakers. As a courtesy, please turn cell phones off or set them in the silent mode. IV.APPROVAL OF MINUTES SUMMARY: Review and approval of draft meeting minutes from March 24, 2016. RECOMMENDED ACTION: Board to approve the draft meeting minutes. CdM BID Meeting Minutes-2016-0324-Draft V.CURRENT BUSINESS April 28, 2016 Page 2 Corona del Mar Business Improvement District Board Meeting A.City Council Report SUMMARY: Oral report(s) from present City Council member(s). RECOMMENDED ACTION: None. B.BID Project Updates: 1.CDM Business District Parking - (Walker) SUMMARY: The BID’s Parking Sub-committee to present status report and recommend action plan for Board approval. RECOMMENDED ACTION: Board to approve the Parking sub-committee’s recommended action plan for submittal to the City. 2.Tree Well Maintenance Status Update - (Svalstad) SUMMARY: Board to discuss recommended maintenance plan proposed by Pinnacle Landscaping. RECOMMENDED ACTION: Board to approve maintenance proposal from Pinnacle Landscaping. 3.Newspaper Racks (Svalstad) SUMMARY: Status Update. RECOMMENDED ACTION: None. 4.Financial Report - (Svalstad) SUMMARY: Review of BID current financial reports. RECOMMENDED ACTION: None. CdM BID Financial Reports-March 2016 5.Reduction in BID Penalty Fees (Svalstad) SUMMARY: Board to review reducing the BID assessment penalty fee structure to align with the City’s revised Municipal Code Section 5.04. RECOMMENDED ACTION: Board to approve aligning the assessment penalty fee structure with the City’s Municipal Code Section 5.04. Municipal Code Section 5.04.260 6.Marketing and Administrative Contract Renewal SUMMARY: Board to review the renewal of the Marketing and April 28, 2016 Page 3 Corona del Mar Business Improvement District Board Meeting Administrative Contract with the Corona del Mar Chamber for FY 2016/17 and recommend the City enter into contract agreement. RECOMMENDED ACTION: Board to approve the renewal of the Marketing and Administrative Contract with the Corona del Mar Chamber for FY 2016/17 and recommend the City enter into contract agreement. 7.BID’s FY 2015-16 Annual Report and Budget for FY 2016/17 (Svalstad) SUMMARY: Board to review the BID’s FY 2015/16 Annual Report and revised budget for FY 2016/17 for submittal to the City Council. RECOMMENDED ACTION: Board to approve the BID’s FY 2015/16 Annual Report and revised budget for FY 2016/17 for submittal to the City Council. CdM Annual Report FY2015-2016-Budget FY2016-17-Draft 8.BID FY 2016-17 Board Nominations (Svalstad) SUMMARY: Board to review applications received for FY 2016-17 CdM Board of Directors and recommend up to nine nominees for City Council appointment. RECOMMENDED ACTION: Board to recommend up to nine nominees for City Council appointment to serve on the FY 2016/17 CdM BID Board of Directors. CdM BID 2016 Board Applicants 9.Marketing & Administration Report - (Leonhard) SUMMARY: a.2016 Corona del Mar Business Directory - Status Update b.CdM BID Annual Town Meeting - Recap c.Website Development - Status Update d.Monthly Locals Night / District Marketing - Status Update RECOMMENDED ACTIONS: a-d None. 10.Corona del Mar Chamber of Commerce Report - (Leonhard) SUMMARY: Corona del Mar Chamber of Commerce Programs and Community Updates. RECOMMENDED ACTION: None. April 28, 2016 Page 4 Corona del Mar Business Improvement District Board Meeting VI.BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-DISCUSSION ITEM) VII.ADJOURNMENT Next Meeting - May 26, 2016 1 Corona del Mar Business Improvement District Board Meeting Minutes / March 24, 2016 City of Newport Beach City Hall, Corona del Mar Conference Room, 1st Floor, Bay E 100 Civic Center Drive, Newport Beach, CA I. Call to Order Chairman Svalstad called the meeting to order at 7:34am. II. Roll Call Chairman Svalstad called the roll, and everyone in the room introduced themselves. Board Members Present: Chairman Svalstad, Vice Chairman Laidlaw, Treasurer Dawson, Secretary Prause; Director Walker; Director LaFleur, Director Hanley, Director Kianipur, Director Lim BID Consultants: Linda Leonhard, BID Marketing Consultant and Administrative Services (Corona del Mar Chamber of Commerce) Guests: Council Member Scott Peotter, Dan Matusiewicz (City of Newport Beach, Finance Department), Evelyn Tseng (City of Newport Beach, Finance Department), Mike Sinacori (Assistant City Engineer, City of Newport Beach), Ronald Assef (Major Account Executive, Time Warner Cable), Mary Locey (Management Analyst, City of Newport Beach) and Danielle Rivas were present. Jim Mosher arrived at 7:40AM. III. Public Comments on Agenda Items None. IV. Approval of Minutes MOTION: Director Walker made a motion to approve the February 25, 2016 Board Minutes. Director Laidlaw seconded the motion. The motion carried by the following roll call vote: Ayes: Svalstad, Laidlaw, Dawson, Walker, LaFleur, Hanley, Kianipur, Lim Prause V. Current Business a. City Council Report: Council Member Peotter reported that the sewer fee was again unsuccessful in passing before City Council, and the general fund would be making up the shortfall. b. Gateway Project Update (Electric Request for BID). Mr. Mike Sinacori responded to the letter from the BID requesting electric to the Gateway median as part of the current project. Mr. Sinacori reported that the City hit many issues in the ground related to the project, and this used up the contingency funds for additional work. Nonetheless, the project itself was ready for electric, and it would allow for lighting of holiday decorations as well as low voltage up-lighting on the day palms. Mr. Sinacori proposed that the City install the electric and the installation be funded by the BID. The total cost to install electric infrastructure, including 110 outlets and up-lighting infrastructure for the day palms, will be $25,000. The all-in cost for the total improvements, including up-lighting fixtures, is estimated at $40,000-$45,000. After discussion, Mr. Sinacori stated that the City will try to fund the power portion on its own if the BID in return will pay for the cost of the up-lighting fixtures and also for the maintenance of the electric and fixtures. The BID members all indicated agreement that the BID would approve funding of $20,000 for up-lighting fixtures, as well as additional funding as needed for ongoing maintenance and any repairs needed. 2 c. District Wi-Fi, Time Warner Business Class (Ronald Assef). Mr. Ronald Assef was present at the meeting to report on the potential of a Wi-Fi network made available by the BID to visitors throughout the Corona del Mar business district. Mr. Assef reported that Time Warner subscribers currently have access to Wi-Fi hotspots along East Coast Highway in Corona del Mar. In addition, there are many other Wi-Fi options offered in the business district. To create a Wi-Fi network specific to the BID throughout the business district will require a fiber optic network that is wired to many individual hotspots. The monthly fee for bandwidth to cover the strip could potentially be thousands of dollars. Mr. Jim Mosher commented that BID could potentially add to the Time Warner Wi-Fi hotspot screen and offer to subsidize the cost of signing onto Wi- Fi for those users who do not subscribe to Time Warner cable. The cost to them is $2.95 per 30 minutes. This would likely be the much more cost efficient option. d. City Proposed Parking Meters. Mr. Matusiewicz and Ms. Tseng from the City Finance department proposed installing parking meters on East Coast Highway from Avocado St. to Poppy St. They represented that other similar programs have generated significant funds from which communities have been able to purchase parking garages or complete other community enhancements. They stated that they believed the revenue would be useful for upcoming Corona del Mar projects. MOTION: Director Walker made a motion to include Council Member Peotter and / or Council Member Selich to modify the BID’s current parking proposal to City Council and present it to City Council prior to the City moving forward with parking meters. Director Kianipur seconded the motion. AMENDED MOTION: Vice Chairman Laidlaw amended the motion to limit the two-sided parking approach to revenue generation through metered parking and reduction of the parking requirements so as to keep an abbreviated parking approach. Director Lim seconded the motion. SUBSTITUTE MOTION: Secretary Prause made a motion for the parking committee to make recommendations to City Council in connection with BID support of the parking meters. The recommendations will include that 100% of the net revenue from the parking meters goes to the BID, that the parking requirements are changed allowing for a greater variety of businesses, and all other recommendations or changes as determined by the parking committee, all to be made in conjunction with Council members Selich and Peotter to bring to the next BID meeting. Director Walker seconded the motion. The substitute motion carried by the following roll call vote: Ayes: Svalstad, Laidlaw, Dawson, Walker, LaFleur, Hanley, Kianipur, Lim, Prause e. Financial Report MOTION: Vice Chairman Laidlaw made a motion to receive and file the financial reports. Director Walker seconded the motion. The motion carried by the following roll call vote: Ayes: Svalstad, Laidlaw, Dawson, Walker, LaFleur, Hanley, Kianipur, Lim, Prause Chairman Svalstad discussed the budgets and recommended that we change the $20,000 fund allocation from the Marguerite Project and reallocate it to the Gateway project for electrical installation in this year’s budget. He also recommended that due to costs, that we forgo the landscaping and streetscaping components of the Marguerite Project in the FY 2016/17 budget and move forward with the Street Sign Program allocating $23,000 to this program and $20,000 to News Racks. Ms. Leonhard announced that the Board will review and approve the Annual Report and final Budget for FY 2016/17 at the April Board Meeting. f. BID Project Updates 3 i. Marguerite & PCH Project (Svalstad): Marguerite sign specifications were passed out. Per the above item, this project is postponed until the next fiscal year. ii. Tree Well Maintenance (Laidlaw): Director Laidlaw reported that he walked the village with Chairman Svalstad and the new account manager and the new account manager’s team from Pinnacle Landscape Company. The account manager owes a report to the BID. Currently, a lot of the irrigation that was turned off for winter needs to be turned back on, and a lot more work must to be done. Many of the tree wells are in need of trimming and weeding. Vice Chairman Laidlaw is to provide Ms. Mary Locey with the new account manager’s contact information. iii. Newspaper Racks (Kianipur): Since the last BID meeting, the City attorney, Mr. Ron Yeo and public works were able to meet and confer on this matter. The City is moving it forward with the goal of bringing it before City Council in June. g. Marketing and Administration Report (Leonhard) Ms. Leonhard reported that Chairman Svalstad and her spoke at the Residents’ Association meeting about the Corona del Mar BID and Chamber of Commerce. The upcoming Town Meeting in April will heavily focus on traffic. Currently, the Residents’ Association is reaching out to various City departments for speakers. They have reached out to Ms. Mary Locey regarding a discussion on parking meters. Treasurer Dawson volunteered to work at the BID booth during the town meeting from 5:00PM – 6:00PM. Ms. Leonhard also reported that she is still working with the local grassroots group to support locals’ night in the business district. Finally, Ms. Leonhard advised the Board that applications to serve on the Board for the upcoming Fiscal Year 206/2017 are now open and the deadline to receive them is April 13, 2016. The current Board who intends to re-run will need to contact the City Clerk to have their application on file stamped. h. CdM Chamber Report (Leonhard) Ms. Leonhard reported that the Hanley Investment Group grand opening took place and consisted of great presentations. In addition, Smart & Final had their grand opening. The Chamber of Commerce has an event at the Center Club on March 31, 2016. VI. Corona del Mar BID Announcements or Matters which Members Would Like Placed on a Future Agenda for Discussion or Action or Report (Non-Discussion Items) None. VII. Public Comments on Non-Agenda Items None. VIII. Next Meeting The next BID meeting is scheduled for April 28, 2016. IX. Adjournment MOTION: Director Walker made a motion to adjourn the meeting. Secretary Prause seconded the Motion. The motion carried by the following roll call vote: Ayes: Svalstad, Laidlaw, Dawson, Walker, LaFleur, Hanley, Kianipur, Lim, Prause The meeting adjourned at 9:20am. PINNACLE LANDSCAPE MANAGEMENT, INC Date of Proposal:April 19, 2016 2200 South Fairview Street Proposal Submitted By:Richard Santa Ana, CA 92704 714-581-4930 phone 714-581-4941 fax Job Name: Job Number: Contact:Customer # *existing Customer Name *new Email Address Billing Instructions Quantity Size Description Unit Price Extension 1 1 gal Feather grass $9.00 $9.00 2 1 gal Aloe $13.00 $26.00 3 1 gal Feather grass $9.00 $27.00 16 1 gal Feather grass ( in 2 tree wells)$9.00 $144.00 2 1 gal Feather grass $9.00 $18.00 8 1 gal Feather grass $9.00 $72.00 3 1 gal Feather grass $9.00 $27.00 2 FLATS Blue finger ground cover ( in 2 tree wells)$25.00 $50.00 4 1 gal Rosemary $9.00 $36.00 2 FLATS Blue finger ground cover ( in 2 tree wells)$25.00 $50.00 4 1 gal Feather grass $9.00 $36.00 8 1 gal Feather grass $9.00 $72.00 2 1 gal Agave $13.00 $26.00 1 FLAT Blue finger ground cover $25.00 $25.00 10 1 gal Feather grass $9.00 $90.00 4 1 gal Feather grass $9.00 $36.00 $0.00 $0.00 $0.00 $0.00 $744.00 WORK HAS BEEN 100% COMPLETED AND WE ARE SATISFIED WITH THE JOB; amounts will be paid in full without any offset. COMPLETED & APPROVED BY:Buyer/Agent's Name Print Name Title Date Proposal Total Corona Del Mar tree wells 3333 PCH 3333 PCH 3519 PCH 3617 PCH Hobie MOC 794 Scott Laidlaw 3137 PCH Pinnacle Landscape Management Inc is hereby authorized to furnish all materials and labor required to complete the work stated for which customer agrees to pay the amount mentioned above and in accordance with the terms and conditions of this contract between the customer or it's agents and Pinnacle Landscape Management, Inc. PAYMENT IS DUE 30 DAYS AFTER RECEIPT OF INVOICE. A service charge may be added to accounts past due at the rate of 1.5% per month, 18% per annum. Both parties of this contract agree to binding arbitration as a method of settling any dispute resulting in the lack of payment. Should it be necessary for either party to file suit to enforce the provisions of this contract, or breach hereof or if the matter is arbitrated, the party prevailing in such action shall be entitled to reasonable attorneys fees and costs as part of any judgments rendered therein. The Customer may request additions, alterations, omissions or other modifications in the above stated scope of work, such changes shall be valid only upon written Change Order, executed by both parties acknowledging said change and the agreed upon price for performing the extra work. There is no warranty or guarantee on Annual Color. NON-CONTRACT SALES ORDER Installation of fill in plant materials per 3/22/16 walk thru Pinnacle Landscape Management will furnish all labor and materials to complete the work described below: Description and Location of work Area Ice cream Parlor Baja Fresh Animal Hosp 2900 PCH 2660 PCH 2305 PCH 2325 PCH 2515 PCH 2505 PCH 3049 PCH PINNACLE LANDSCAPE NON CONTRACT EXTRA 2200 SOUTH FAIRVIEW STREET SANTA ANA, CA 92704 Mar 31, 16 ASSETS Current Assets Checking/Savings Bill.com Money Out Clearing 30.00 Bank Balance 127,891.67 Total Checking/Savings 127,921.67 Accounts Receivable 1200 · Accounts Receivable -956.64 Total Accounts Receivable -956.64 Total Current Assets 126,965.03 TOTAL ASSETS 126,965.03 LIABILITIES & EQUITY Equity 3900 · Retained Earnings 65,282.95 Net Income 61,682.08 Total Equity 126,965.03 TOTAL LIABILITIES & EQUITY 126,965.03 11:16 AM Corona del Mar Business Improvement District 04/11/16 Balance Sheet Cash Basis As of March 31, 2016 Management use only. Not prepared according to GAAP.Page 1 11:29 AM 04/11/16 Cash Basis Corona del Mar Business Improvement District Budget vs. Actual July 2015 through June 2016 Jul '15 - Jun 16 Budget $ Over Budget Ordinary Income/Expense Income City Matching Funds 20,000.00 20,000.00 0.00 Late Fees 3,462.27 0.00 3,462.27 Member Assessment 99,001.50 106,000.00 -6,998.50 Total Income 122,463.77 126,000.00 -3,536.23 Expense Highway Decor - Dekralite Contigency 0.00 3,000.00 -3,000.00 Holiday Decor (Contract)18,578.05 21,000.00 -2,421.95 Banner Program (Lite Pole)4,672.30 5,178.00 -505.70 Total Highway Decor - Dekralite 23,250.35 29,178.00 -5,927.65 Website Website - Content Dev / Consult 1,218.75 6,000.00 -4,781.25 Website - Developer 0.00 10,000.00 -10,000.00 Total Website 1,218.75 16,000.00 -14,781.25 Marketing & Admin SVC Contract Contingency 0.00 5,000.00 -5,000.00 Consulting (Reporting)6,193.29 21,200.00 -15,006.71 Website Hosting 1,200.00 2,500.00 -1,300.00 Membership decals 612.00 1,200.00 -588.00 Annual Meeting 1,074.51 600.00 474.51 Social Media 93.75 2,500.00 -2,406.25 Meeting Facility/Storage/Phone 2,400.00 3,500.00 -1,100.00 Beautification Award Program 506.25 600.00 -93.75 Dolphins 421.94 600.00 -178.06 Christmas Walk 3,500.00 3,500.00 0.00 Directory 0.00 7,500.00 -7,500.00 Collateral/Brochures 1,131.60 1,600.00 -468.40 Marketing Campaigns & Programs 6,294.03 12,000.00 -5,705.97 Total Marketing & Admin SVC Contract 23,427.37 62,300.00 -38,872.63 Streetscape Street Furniture (Racks/Bench)0.00 5,000.00 -5,000.00 Street Furniture (Maintenance)580.00 1,000.00 -420.00 Total Streetscape 580.00 6,000.00 -5,420.00 Landscaping Landscaping Contingency 948.00 4,500.00 -3,552.00 Landscaping/Tree Wells - Pinn.7,280.00 12,480.00 -5,200.00 Backflow Valve 1,611.00 2,000.00 -389.00 Page 1 of 2 Management use only. Not prepared according to GAAP. 11:29 AM 04/11/16 Cash Basis Corona del Mar Business Improvement District Budget vs. Actual July 2015 through June 2016 Jul '15 - Jun 16 Budget $ Over Budget Total Landscaping 9,839.00 18,980.00 -9,141.00 6100 · Administration Mailings 486.22 1,400.00 -913.78 Total 6100 · Administration 486.22 1,400.00 -913.78 Improvements Gateway Project 0.00 20,000.00 -20,000.00 Consulting / Studies 0.00 2,900.00 -2,900.00 Parking 0.00 3,000.00 -3,000.00 Marguerite Project 1,980.00 8,900.00 -6,920.00 Total Improvements 1,980.00 34,800.00 -32,820.00 Outreach Community Workshops 0.00 842.00 -842.00 Contributions (Sherman Gardens)0.00 500.00 -500.00 Total Outreach 0.00 1,342.00 -1,342.00 Total Expense 60,781.69 170,000.00 -109,218.31 Net Ordinary Income 61,682.08 -44,000.00 105,682.08 Other Sources/Uses Other Sources Retained Earnings (Carryover from Prior Years)65,282.95 44,000.00 21,282.95 Total Other Sources 65,282.95 44,000.00 21,282.95 Net Other Sources/Uses 65,282.95 44,000.00 21,282.95 Total Equity 126,965.03 0.00 126,965.03 Page 2 of 2 Management use only. Not prepared according to GAAP. Type Num Date Name Item Account Paid Amount Original Amount Bill Pmt -Check Bill.c...03/03/2016 Flotech Certified ...Bill.com Money O...-1,611.00 Bill 2172 02/29/2016 Backflow Valve -1,611.00 1,611.00 TOTAL -1,611.00 1,611.00 11:46 AM Corona del Mar Business Improvement District 04/11/16 Check Detail March 2016 Management use only. Not prepared according to GAAP.Page 1 Date Source Name Memo Account Paid Amount Corona Del Mar Chamber 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Meeting Facility/Storage/Phone 300.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website Hosting 150.0008/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Consulting (Reporting)806.25 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Beautification Award Program 318.75 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Meeting Facility/Storage/Phone 300.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website Hosting 150.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Consulting (Reporting)937.50 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Annual Meeting 35.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Meeting Facility/Storage/Phone 300.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website Hosting 150.00 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Consulting (Reporting)529.69 08/26/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Marketing Campaigns & Progr...93.75 08/26/2015 Corona Del Mar Chamber Dolphin Décor Reimbursement Dolphins 215.69 08/26/2015 Corona Del Mar Chamber Annual Town Meeting: Member Invitations, Beverage...Annual Meeting 1,039.51 08/28/2015 Corona Del Mar Chamber Contract for Professional Services - July 2015 Meeting Facility/Storage/Phone 300.00 08/28/2015 Corona Del Mar Chamber Contract for Professional Services - July 2015 Website Hosting 150.00 08/28/2015 Corona Del Mar Chamber Contract for Professional Services - July 2015 Beautification Award Program 93.75 08/28/2015 Corona Del Mar Chamber Contract for Professional Services - July 2015 Consulting (Reporting)787.50 08/28/2015 Corona Del Mar Chamber CDM BID Tri-Fold Brochures: Quantity 1,000 Collateral/Brochures 1,131.60 08/28/2015 Corona Del Mar Chamber CDM BID Membership Window Decals 2015/2016 Membership decals 612.00 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Meeting Facility/Storage/Phone 300.0010/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website Hosting 150.00 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Consulting (Reporting)768.75 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website - Content Dev / Consult 543.75 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Meeting Facility/Storage/Phone 300.00 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website Hosting 150.00 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Consulting (Reporting)431.2510/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Dolphins 56.25 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Mailings 258.66 10/21/2015 Corona Del Mar Chamber Contract for Professional Marketing & Administrative ...Website - Content Dev / Consult 318.75 10/21/2015 Corona Del Mar Chamber 37th Annual Corona del Mar Christmas Walk Co-op ...Christmas Walk 3,500.00 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Meeting Facility/Storage/Phone 300.00 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Website Hosting 150.00 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Consulting (Reporting)581.25 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Social Media 93.75 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Marketing Campaigns & Progr...187.78 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Beautification Award Program 93.75 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Website - Content Dev / Consult 356.25 12/21/2015 Corona Del Mar Chamber Contract for Professional Services (November 2015)Mailings 72.72 01/21/2016 Corona Del Mar Chamber Business District Holiday Ad Campaign Marketing Campaigns & Progr...6,012.50 01/21/2016 Corona Del Mar Chamber Contract for Professional Marketing & Administrative...Meeting Facility/Storage/Phone 300.00 01/21/2016 Corona Del Mar Chamber Contract for Professional Marketing & Administrative...Website Hosting 150.00 01/21/2016 Corona Del Mar Chamber Contract for Professional Marketing & Administrative...Consulting (Reporting)1,351.10 01/21/2016 Corona Del Mar Chamber Contract for Professional Marketing & Administrative...Dolphins 150.00 01/21/2016 Corona Del Mar Chamber Contract for Professional Marketing & Administrative...Mailings 154.84 Total Corona Del Mar Chamber 25,132.34 Dekra - Lite 07/01/2015 Dekra - Lite Scenic 5K Banners, Installation, Removal & Storage ...Banner Program 1,712.50 07/22/2015 Dekra - Lite "Christmas Walk" and "Happy Holidays" Banners Banner Program (Lite Pole)1,479.90 07/22/2015 Dekra - Lite Refurbish Holiday Décor/Installation, Removal, Stor...Holiday Decor (Contract)9,289.02 02/24/2016 Dekra - Lite "Christmas Walk" and "Happy Holidays" Banners Banner Program (Lite Pole)1,479.90 02/24/2016 Dekra - Lite Labor, installation, removal, and storage of holiday d...Holiday Decor (Contract)9,289.03 Total Dekra - Lite 23,250.35 Flotech Certified Backflow 03/03/2016 Flotech Certified Backflow CDM Improvement. Test and certify backflows. Disas...Backflow Valve 1,611.00 Total Flotech Certified Backflow 1,611.00 J.M.Rabun Company 08/26/2015 J.M.Rabun Company Labor Services at Corona del Mar, Bike Stands. Rel...Street Furniture (Maintenance)420.00 Total J.M.Rabun Company 420.00 Newport Mesa Powder Coating 11/06/2015 Newport Mesa Powder Coating Bike Rack (for CDM Village) Powder Coating Street Furniture (Maintenance)160.00 Total Newport Mesa Powder Coating 160.00 Pinnacle 08/26/2015 Pinnacle Monthly Maintenance Services (June)Landscaping/Tree Wells - Pinn.1,040.00 08/26/2015 Pinnacle Monthly Maintenance Services (July)Landscaping/Tree Wells - Pinn.1,040.00 09/17/2015 Pinnacle Monthly Maintenance Services (August)Landscaping/Tree Wells - Pinn.1,040.00 10/21/2015 Pinnacle Monthly Maintenance Service (September 2015)Landscaping/Tree Wells - Pinn.1,040.00 10/21/2015 Pinnacle Installation of one battery operated controller in valve ...Landscaping Contingency 185.00 12/10/2015 Pinnacle Monthly Maintenance Service (October 2015)Landscaping/Tree Wells - Pinn.1,040.00 12/11/2015 Pinnacle Monthly Maintenance Service (November 2015)Landscaping/Tree Wells - Pinn.1,040.00 12/21/2015 Pinnacle Repair irrigation at several areas between poinsettias...Landscaping Contingency 420.00 01/21/2016 Pinnacle Monthly Maintenance Service (December 2015)Landscaping/Tree Wells - Pinn.1,040.00 11:24 AM Corona del Mar Business Improvement District 04/11/16 Expenses by Vendor Detail Cash Basis July 2015 through March 2016 Page 1 Date Source Name Memo Account Paid Amount 02/24/2016 Pinnacle Two Battery Operated Controllers & Seven 10-Volt B...Landscaping Contingency 343.00 Total Pinnacle 8,228.00 Rabben/Herman Design Office 02/24/2016 Rabben/Herman Design Office PCH/Marguerite Ave Intersection Improvements Marguerite Project 1,980.00 Total Rabben/Herman Design Office 1,980.00 TOTAL 60,781.69 11:24 AM Corona del Mar Business Improvement District 04/11/16 Expenses by Vendor Detail Cash Basis July 2015 through March 2016 Page 2 Marketing & Administrative Services for CDMBID (FY 2016/17) Submitted by: Corona del Mar Chamber of Commerce Corona del Mar Chamber of Commerce Proposal For: Marketing & Administrative Services Contract Renewal / FY 2016-17 Submitted: April 28, 2016 Submitted to: Corona del Mar Business Improvement District City of Newport Beach Corona del Mar Chamber of Commerce Project Consultant: Linda Leonhard Corona del Mar Chamber of Commerce / 2855 E. Coast Hwy, Suite 101 / Corona del Mar, CA 92625 (949) 673-4050 / Linda@CdmChamber.com Marketing & Administrative Services for CDMBID (FY 2016/17) Submitted by: Corona del Mar Chamber of Commerce The Corona del Mar Chamber of Commerce (Consultant) shall continue to provide professional Marketing & Administrative Services to the City of Newport Beach for the Corona del Mar Business Improvement District (BID) for fiscal year 2016/17 commencing on July 1, 2016 through June 30, 2017. SCOPE OF WORK MARKETING & COMMUNICATIONS 1. Facility Fees (Storage, Phone, Physical Address and Periodic Meeting Space). Consultant will provide the BID with storage, phone services, physical address and periodic meeting space at its current location 2855 E. Coast Hwy. Suite 101, Corona del Mar. 2. Marketing & Communications. Consultant shall provide the BID with Marketing & Communication Services for the following current BID programs. 2.1 Tri-fold Brochure Consultant shall produce the BID’s annual informational brochure to be included in assessment billing and displayed within the community. Brochure will include project updates, accomplishments and annual goals in existing brochure layout. Complete rebranding shall fall under separate fee. 2.2 Member Decals Consultant shall produce member annual static window decals to be supplied to BID members upon assessment payment. 2.3 Corona del Mar Business District Membership Directory Consultant will produce a cooperative annual promotional publication called “The Directory” which markets the Corona del Mar Business District and lists all BID Members and their contact information. The Directory shall include a separate full page ad for pertinent information on the Corona del Mar BID and include the BID logo on the outside cover. The Directory shall be mailed and circulated to 10,000- 12,000 households in Corona del Mar and portions of Newport Coast. Publication shall be circulated throughout the year at community events and strategic distribution points. 2.4 Business Beautification Award Program Consultant will manage the BID’s bi-monthly Business Beautification Award Program by identifying business locations within the District who have renovated, remodeled or enhanced the aesthetics of their storefronts contributing to the overall Vision 2020 Plan. Consultant shall bring nominations to the BID Board for vote, order and incur costs for awards, notify the award recipients and coordinate community award presentation & ceremony. 2.5 Coast Hwy Dolphin Topiary Program Consultant will management the topiary décor program, coordinate and facilitate storage for the seasonal decorations of the Dolphin Topiaries at the intersection of Marguerite and Coast Highway. Consultant shall coordinate volunteer committee schedules, forward budget requests, and coordinate trimming of Dolphin Topiaries. 2.6 Social Media & Communications Consultant will maintain the current Social Media Platform on Facebook, launch monthly campaigns and continue to promote through social media and its databases. Consultant will provide public email notifications and communications with BID Members, Board Members and the community at large in regards to BID/City projects and notices. Significant new campaign development to fall under contingency, Marketing Campaigns or separate agreement. 2.7 Marketing Campaigns & Programs Consultant will produce and manage Marketing Campaigns & Programs such as Ad campaigns, and new program development as directed. Marketing & Administrative Services for CDMBID (FY 2016/17) Submitted by: Corona del Mar Chamber of Commerce 2.8 PR - Special Event Outreach Consultant will provide exhibit space at annual & monthly events for the BID to communicate and share programs, collateral and PR announcements within the community. Costs include Tent, table, Linen & chairs, set-up and breakdown, coordination of materials. 2.9 BID Cooperative Sponsorship – Christmas Walk Consultant will provide the BID with marketing and public relations services at the sponsored event called the Christmas Walk. In return for the cooperative sponsorship, Consultant shall recognize the BID logo on all marketing collateral associated with the event. Consultant will also provide and coordinate a tented promotional exhibit space and coordinate all BID marketing display collateral and volunteer staff. ADMINISTRATION / CONSULTING & REPORTING 1. Administrative Liaison and General Administration Consultant shall serve as liaison between the City’s BID Administrative Staff and Board Members with ongoing communication. 2. Meeting Agendas, Packets & Action Item Notices Consultant shall prepare meeting agendas and associated documents for meeting packets for distribution at monthly Board Meetings and Sub-Committee meetings subject to the Brown Act. Consultant shall provide the City with a list of action items directly following each Board Meeting and follow-up with Board on project status. 3. Annual Report, Budgets & Priorities Consultant shall prepare BID Annual Report, budget and track annual timeline of BID priorities such as board renewals, annual meetings and project timelines. 4. Annual Town Meeting Coordination Consultant shall coordinate Annual Town Meeting to include: Median Banner Permits, Coordination of food / beverage / supplies. Consultant shall prepare invitation & mailing to BID members and assist with agenda. Includes coordination of BID Exhibit Set-up and promotional material. Development of new materials, posters, & reimbursable costs such as food/beverage etc. shall fall under contingency or separate agreement. 5. Consulting / Reporting & Follow-up Relating to Services Consultant will attend the BID’s monthly Advisory Board Meetings and will report on Contract services performed. Consultant shall conduct follow-up communications and administration relating to services. WEBSITE ADMINISTRATOR 1. Website Hosting & Technical Support Consultant shall provide annual hosting of the BID’s Website and 20 hours Tech Support through a qualified website provider (Rhino Web Group). Should additional support hours be required, funding shall fall under contingency or under separate approval. Website Maintenance & Administration Consultant shall serve as the BID’s website administrator and oversee all technical, operational and maintenance aspects of the website. Consultant shall keep information up to date including the Bid’s online marketing database, email databases, news and posting of pertinent BID Business. Marketing & Administrative Services for CDMBID (FY 2016/17) Submitted by: Corona del Mar Chamber of Commerce FEE FOR SERVICES Marketing & Communications Annual Fee Facilities – Storage/Physical Office & Services $3,500 Tri-fold Brochure 1,600 Member Decals 1,200 Membership Directory 7,500 Beautification Award Program 1,000 Coast Hwy Dolphin Topiary Program 1,000 Social Media & Communications 1,200 Marketing Ad Campaigns /New Programs 15,000 PR / Special Events 1,000 Cooperative Sponsorship (Xmas Walk) 4,000 Marketing & Communications $ 37,000 Administration / Consulting & Reporting $ 23,000 Website / Tech Support, Hosting, Maintenance $ 8,700 Contract Contingency $ 5,000 TOTAL CONTRACT $73,700 EXPENSE REIMBURSEMENT Fee includes all estimated hard-cost vendor expenses associated with projects noted above (example: Newspaper advertisements, graphic design, materials, supplies, etc.). Consultant will be reimbursed for any additional expenses paid out of pocket on a pre-approved basis. TOTAL CONTRACT Consultant proposes providing the Corona del Mar BID with the above noted services and reimbursement of approved expenses for services rendered July 1, 2016 through June 30, 2017 for a total amount not to exceed $73,700 ADDITIONAL MARKETING SERVICES & HOURLY RATE Should the CdM BID Advisory Board request any additional or future projects beyond this proposal, Consultant will prepare a proposal at a separate fee either per project or hourly consulting rate of $85 per hour. Consultant will submit a scope of work proposal for each newly requested potential project for the CdMBID Board to review and approve prior to commencing new project work. Linda Leonhard CORONA DEL MAR CHAMBER OF COMMERCE Consultant, Corona del Mar Business Improvement District (949) 673-4050 / Linda@CdmChamber.com 2855 E. Coast Hwy, Suite 101, Corona del Mar, CA 92625 Corona del Mar Business Improvement District FISCAL YEAR 2015-2016 ANNUAL REPORT This is the annual report for the twentieth year of the Corona del Mar Business Improvement District, as required by Section 36533 of the California Streets and Highways Code. 1. Proposed Changes to the District Boundary There are no changes proposed to the district boundaries. 2. Improvements and Activities for the Fiscal Year of July 1, 2016 to June 30, 2017 VISION 2020 - REVITALIZATION IMPROVEMENTS & MAINTENANCE The following are revitalization project improvements and maintenance programs planned for Corona del Mar’s Business District (BID) for the fiscal year 2016-2017. These expenditures are consistent with the BID’s Vision 2020 plan: 2.1 Gateway Project – Electrical Maintenance (MacArthur & PCH) The Gateway Entry Improvement Project has been part of the BID’s original Vision Plan for Corona del Mar for the past 15 years and was recently completed. The BID will budget for annual electrical maintenance to ensure electricity stays in working order. 2.2 Marguerite Beautification Project & Flower Street Sign Program The Board seeks to continue creating a sense of identity for the Village at the intersection of Marguerite and Coast Highway that would include improvements to landscaping, streetscape and an enhanced street sign program to accentuate the popular “Flower Streets”. The Board has determined that the landscape and hardscape components of this project are beyond budgets for this fiscal year, however the BID plans to pay 100% of the Flower Street Sign Program and has budgeted $22,000 towards this goal. The Street Sign Program shall include replacement of existing street signs in the Business District with taller and larger signs that would include an illustration of the Flower in which the street is named. 2.3 News Racks Program The BID has been striving to upgrade the Newspaper Racks throughout the Business District. The current news racks are damaged, unsafe and in some cases take up valuable parking spacing on Coast Hwy. The improvement program groundwork has begun in FY 2015/16 with the help of the City staff, legal department and Council. The Guidelines are almost complete and the BID has budgeted $20,000 towards the cost of project completion. The Board is also asking City Council to consider assisting with an additional $25,000 from the City’s general fund. In addition, the BID will be working with the City on proposed changes to the Municipal Code evaluating the condition and placement of Newspaper stands. 0 2 2.4 Parking Improvements The BID will continue to study and analysis the various components affecting parking in Corona del Mar and identify possible solutions working with property owners and City staff on parking ordinances and the possible creation of a Parking District. 2.5 Landscaping & Tree Well Maintenance The BID will continue to provide maintenance through a landscape agreement to assure the proper care, cultivation and irrigation of 180 tree well areas. The BID will continue to provide oversight of overall landscaping in the village working closely with the City. The BID will also pay for the upkeep and repair of the irrigation backflow valves that water the street trees. 2.6 Streetscape & Street Furniture Maintenance The BID will continue to maintain and refurbish existing street furniture including trash receptacles, benches, bike racks and bus stops to ensure quality aesthetics. . VISION 2020 – MARKETING & MEMBER BENEFITS 2.7 Website & Communications The BID has been working with an antiquated website platform for many years and has begun efforts in FY 2015-16 to rebuild its website. During FY 2016-17, the BID will continue creating a state of the art website to enhance the online branding of the District, increase exposure to the BID projects and accomplishments, and improve electronic member communications. The BID shall coordinate changes to content, transfer of maintenance and hosting and related tasks with developers for a successful and useful web presents. 2.8 Marketing & Media Campaigns The BID will continue to develop and manage a variety of marketing & media programs through the CdM Chamber of Commerce to assist the retailers in the Business District. One highlight focus shall include a “Shop Local” Ad Campaign, Holiday Ad campaign and development of various print media and online marketing for Corona del Mar’s Business District. The BID will maintain the existing Social Media Platform and develop methods to improve electronic communications with its members. The Social Media tools allow further promotions of shopping local campaigns and utilizing local merchants within the District. The BID will maintain the existing BID marketing programs and develop new strategic campaigns to promote economic growth within the District as it does each year. The BID will continue media relations with local press and community associations and maintain or develop new BID marketing collateral. 2.9 Corona del Mar BID Member Directory, Window Decals & Informational Brochures. The BID shall continue to co-produce and co-publish the annual business membership promotional publication called the Corona del Mar Business Directory (Directory). The Directory shall list and market the Corona del Mar BID Members in a colorful print publication campaign for shopping local and mailed to 10,000-12,000 households in Corona del Mar and surrounding areas. The BID will also update its annual Vision 2020 brochures listing the BID’s recent accomplishments and future goals. This brochure will be distributed with the annual member assessment mailings in July and throughout the year. 3 2.10 Christmas Walk The BID will contribute funds to the CdM Chamber to sponsor the annual Christmas Walk, which successfully stimulates the economic climate of the District and provides a promotional platform for all businesses within the District boundaries and beyond. 2.11 Pacific Coast Hwy Dolphin Topiary Program The BID will continue to fund & coordinate the festive seasonal decorations of the Dolphin Topiaries at the intersection of Marguerite and Coast Highway. The BID continues to receive countless online communications from the local community on the value of this traditional program. 2.12 Street Light Banner Program The BID will continue to fund and coordinate the rotating Light Pole Banner Program to highlight the annual CDM Signature Community events (Annual Town Meeting, Scenic 5K, Christmas Walk) as well as the Happy Holidays Banners. The BID will continue to work with vendor and City on permits, schedules and installation/breakdown. The Light Pole Banner Program continues to offer the Business District a sense of community spirit and promotion. 2.13 Business District Holiday Décor Program The BID will continue to fund and coordinate installation and maintenance of the annual Holiday Decorations within the Business District. The BID will work with the contract vendor and the City on annual permits, lighting maintenance, & installation/breakdown as in past years. 2.14 Marketing Consulting & Reporting The BID shall continue the marketing consulting contract with the CDM Chamber of Commerce to formulate, coordinate and administer the marketing efforts of the BID and report to the Board routinely on the results of the marketing activities. VISION 2020 – OUTREACH 2.15 Annual Town Meeting The BID will continue to hold and produce the Annual Town Meeting for Corona del Mar and coordinate a “State of the Business District Address” to its members and residents alike. The meeting serves as an outreach platform and community gathering for the District. The Annual Meeting is required by the BID bylaws. 2.16 Business Beautification Award Program The BID will continue to pay for and manage the successful bi-monthly Business Beautification Award Program by identifying business locations within the District who have renovated, remodeled or enhanced the aesthetics of their storefronts contributing to the overall Vision 2020 Plan. Recipients of the award receive media attention and an award at a community event. 2.17 Outreach Materials & Mailings The BID shall continue to communicate with the community through exhibiting at various monthly and annual events. Programs, collateral and BID announcement will be available, displayed and communicated through the CDM Chamber of Commerce, Residents Association and at other community events. The BID will continue to mail members who have paid their membership assessments a membership decal signifying they are in good standing with the BID. 4 VISION 2020 – ADMINISTRATION 2.18 Administrative Consulting & Reporting The BID shall continue the administrative consulting contract with the CDM Chamber of Commerce to formulate, coordinate and administer the BID and report to the Board routinely on the results of the administrative duties. Activities include preparing & Coordinating Agendas, memos, communications and/or reports (preparation of annual reports & budget). Other duties include serving as liaison with City Staff and a post-meeting action item list provided to representative to the City Manager’s Office. The BID Board shall continue to assume some administrative responsibility to include taking Meeting Minutes. 2.19 Administrative Expenses The BID shall continue to operate & conduct general business through the Cdm Chamber of Commerce as a designated consultant who shall provide for a physical mailing address, telephone answering service, office equipment, meeting space and storage of BID collateral. 2.20 Accounting Services The City shall provide part-time staff support, solely responsible for handling the bookkeeping services for the BID. The employee would coordinate the assessment billing and collection efforts, accounts receivable and payable, prepare the monthly financial reports, and assist with posting meeting agendas and minutes. 3. Estimated Cost of Improvements & Activities for FY 2016-17 Improvements $ 48,800 Landscaping (Maintenance & Other) $ 20,480 Streetscape) (Maintenance & Other) $ 6,000 Marketing & Administration $ 73,700 Website (New) $ 10,100 Holiday Décor & Lite Pole Banner Program $ 29,178 Outreach $ 1,342 Administrative Expenses $ 1,400 TOTAL $ 191,000 2020 Vision Plan Revisions The Board continues to reevaluate and revise the 2020 Vision Plan. Subcommittee meetings & workshops to develop new objectives will continue to be held. Efforts will continue to inform business and residential communities of the findings of the board 4. Method and Basis of Levying the Assessment Shall Continue as Follows: The benefit assessments will be collected by the City in one installment. The benefit assessment shall be equal to one hundred fifty percent (150%) of the City’s annual business license fee as established pursuant to Chapter 5.08 of the Municipal Code. The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Municipal Code, providing that the penalty amount added shall in no event exceed fifty percent (50%) of the assessment amount due. Individuals with more than one business entity within the assessment boundaries shall only be required to pay the District assessment for the largest business, shall be exempt from assessments on 5 additional businesses within the District, and shall continue to pay required business license fees in accordance with Chapter 5.08 of the Municipal Code. Banks and financial institutions that are exempt from City business license regulations shall be assessed $500/year. Insurance agencies that are exempt from City business license regulations shall be assessed $250/year. Persons operating in one of the following types of businesses, as an independent contractor in an establishment owned by another person shall be exempt from this assessment: 1. Hair stylists; 2. Nail technicians; 3.Real estate agents. Assessments shall be collected in one annual installment at the beginning of the fiscal year, and be pro-rated for new businesses that open during the fiscal year. The BID is considering recommending a more aggressive collection effort on delinquent member assessments. 5. Surplus Carryover from Fiscal Year 2015-2016 It is estimated that approximately $64,000 will be carried over from FY2015/16 to FY2016-17. 6. Sources of Contributions from other than levy In addition to the annual BID assessments to members, the BID assumes there will be the following additional funds or services contributed from the City of Newport Beach to BID programs and projects for the FY 2016-2017: a. City “Matching Funds” or Standard Annual Contribution: $ 20,000 b. City support for the newspaper rack program $ 25,000 Prior Year Accomplishments The FY 2015-2016 was a successful year for the District. The City contributed $20,000 as the third installment of a five-year commitment to support the BID. The BID successfully began work or completed projects & programs, maintained existing programs and developed new projects within the CdM Village as follows: Improvement Projects ____________________ Gateway Electrical Components $ 20,000 Marguerite Project $ 2,200 Streetscape Maintenance________________________________________________ $ 580 Landscaping__________________________________________________________ Tree Well Landscaping & Maintenance & Back Flow $ 20,000 Holiday Décor & Lite-pole Banner Program_________________________________ Dekralite Contract $ 24,800 Marketing & Administration ___________________________________________ Ad Campaigns, Brochures, Website Maintenance & Hosting, Business Directory, Dolphin Topiary Program, Beautification Program, Xmas Walk Sponsorship, Membership Decals, Annual Mtg, Mailings, Storage & Physical Address, Board Administration, Agendas, Reports, Communications. $ 42,000 TOTAL $109,580 Corona del Mar Business Improvement District Proposed Operating Budget / Fiscal Year July 1, 2016 thru June 30, 2017 Source of Funds Budget Member Assessment (net) 107,000.00 City Matching Funds 20,000.00 Carry over contribution from FY 2015-16 64,000.00 Total Sources of Funds 191,000.00 Use of Funds Administration Mailings 1,400.00 Total Administrative 1,400.00 Improvements Marguerite Project 22,000.00 Gateway Electrical Maintenance 1,000.00 Parking 3,000.00 Consulting / Studies 2,800.00 News Racks 20,000.00 Total Improvements 48,800.00 Landscaping Backflow Valve 2,000.00 Landscape/Tree Wells - (Pinnacle Contract) 12,480.00 Landscaping Contingency 6,000.00 [Total Landscaping 20,480.00 Streetscape Street Furniture (Maintenance) 1,000.00 Street Furniture (Benches) 5,000.00 Total Streetscape 6,000.00 Marketing & Administration Marketing Campaigns & Programs 15,000.00 Collateral/Brochures 1,600.00 Directory 7,500.00 Christmas Walk 4,000.00 Dolphins 1,000.00 Beautification Award Program 1,000.00 Office facilities/Storage/Phones 3,500.00 Social Media/Communications 1,200.00 Annual Meeting 1,000.00 Membership decals 1,200.00 Website - Hosting & Tech Support 1,500.00 Website - Maintenance 7,200.00 Consulting (Reporting) 23,000.00 Contingency 5,000.00 Total Marketing 73,700.00 Website - Development Website - Development & Project Management 9,100.00 Contingency 1,000.00 Total Marketing 10,100.00 Highway Décor - Dekralite Banner Program (Litepole) 5,178.00 Holiday Décor (Contract) 21,000.00 Contingency 3,000.00 Total Marketing 29,178.00 Outreach Contributions (Sherman Gardens) 500.00 Community Workshops 842.00 Total Outreach 1,342.00 Bad Debt Expense Total Uses of Funds 191,000.00