HomeMy WebLinkAboutRestaurant Association BID Agenda Packet Special Meeting 05/04/2016CITY OF NEWPORT BEACH
NEWPORT BEACH RESTAURANT BUSINESS
IMPROVEMENT DISTRICT AGENDA
1600 Newport Center Drive, Suite 120, Newport Beach, CA 92660
Wednesday, May 4, 2016 - 9:30 AM
Newport Beach Restaurant Business Improvement District Members:
Jim Walker, President
Ronald Schwartz, Vice President
Dan Miller, Treasurer
Joe Campbell, Director
Sheri Drewry, Director
Stephen Joyce, Director
Mario Marovic, Director
John Robinson, Director
Christopher Roman, Director
(Vacant) Director
(Vacant) Director
The Newport Beach Restaurant Business Improvement District meeting is subject to the Ralph M. Brown Act. Among other things,
the Brown Act requires that the Newport Beach Restaurant Business Improvement District agenda be posted at least seventy-two
(72) hours in advance of each regular meeting and that the public be allowed to comment on agenda items before the Business
Improvement District and items not on the agenda but are within the subject matter jurisdiction of the Newport Beach Restaurant
Business Improvement District. The Chair may limit public comments to a reasonable amount of time, generally three (3) minutes
per person.
The City of Newport Beach’s goal is to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a
participant at this meeting, you will need special assistance beyond what is normally provided, we will attempt to accommodate
you in every reasonable manner. Please contact Mary Locey, Management Analyst, at least forty-eight (48) hours prior to the
meeting to inform us of your particular needs and to determine if accommodation is feasible at (949) 644-3031 or
mlocey@newportbeachca.gov.
NOTICE REGARDING PRESENTATIONS REQUIRING USE OF CITY EQUIPMENT
Any presentation requiring the use of the City of Newport Beach’s equipment must be submitted to the City Manager’s Office 24
hours prior to the scheduled meeting.
I.CALL MEETING TO ORDER
II.ROLL CALL
III.PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be
within the subject matter jurisdiction of the Newport Beach Restaurant Business Improvement
District. Speakers must limit comments to three (3) minutes. Before speaking, we invite, but
do not require, you to state your name for the record. The Newport Beach Restaurant
Business Improvement District has the discretion to extend or shorten the speakers’ time limit
on agenda or non-agenda items, provided the time limit adjustment is applied equally to all
speakers. As a courtesy, please turn cell phones off or set them in the silent mode.
IV.CURRENT BUSINESS
1.Approval of Minutes
Summary: Review the draft March 23, 2016 meeting minutes.
Recommended Action: Board to approve the March 23, 2016 meeting
minutes.
2016-0323-NBRA BID Draft Meeting Minutes
May 4, 2016
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Newport Beach Restaurant Business Improvement District Meeting
2.President’s Report (Walker)
Summary: Strategic Plan Update.
Recommended Action: None.
3.Board of Directors Nominees (Peak)
Summary: Review Board Applicants for Fiscal year 2016-2017.
Recommended Action: Board to recommend to City Council appointment of
up to eleven nominees to serve on the BID board for FY 2016-2017.
NBRA BID-Board Applications-2016-0504
4.Annual Marketing & Administration Proposal - (Walker)
Summary: Review proposal from Newport Beach & Company for FY
2016-2017, for Marketing, Communication & Public Relations Services
and BID Administration. (handout)
Recommended Action: Board to review and recommend the City enter into an
agreement with Newport Beach & Company for the fiscal year 2016-2017
NBRA BID marketing, communications, public relations and administration
services.
5.Reduction in BID Penalty Fees
Summary: Board to review reducing the BID assessment penalty fee
structure to align with the City’s revised Municipal Code Section 5.04.
Recommended Action: Board to approve aligning the assessment penalty fee
structure with the City’s Municipal Code Section 5.04.
Municipal Code Section 5.04.260
6.Annual Report & Budget (Peak)
Summary: Board to review annual report and proposed budget for FY
2016-2017. (handout)
Recommended Action: Board to recommend NBRA BID Annual Report &
Budget to the City for approval.
NBRA BID Annual Report-Budget-FY2017-DRAFT
7.Marketing Report (Peak)
Summary: Spring Promotions and New Partners.
Recommended Action: None.
V.BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEM)
VI.ADJOURNMENT
May 4, 2016
Page 3
Newport Beach Restaurant Business Improvement District Meeting
Page 1 of 3
City of Newport Beach Restaurant
Business Improvement District
Board Meeting Minutes – March 23, 2016
Newport Beach Tennis Club
2601 Eastbluff Drive
Newport Beach, CA 92660
I. CALL MEETING TO ORDER
The meeting was called to order at 9:35 a.m.
II. ROLL CALL
Directors Present:
Joe Campbell Ruby’s Diner
Stephen Joyce Newport Beach Tennis Club
Mario Marovic Dory Deli & Malarky’s Irish Pub
Dan Miller The Village Inn
John Robinson Amelia’s Restaurant
Christopher Roman CUCINA enoteca
Ronald Schwartz Muldoon’s Irish Pub
Jim Walker The Bungalow Restaurant
Quorum Achieved
Directors Absent:
Sheri Drewry Wilma’s Patio
BID Administrator Present:
Polly Peak Newport Beach & Company
City Of Newport Beach Officials Present:
Keith Curry City Council Member
Guests Present:
Gary Sherwin Newport Beach & Co.
Doug McClain Newport Beach & Co.
Katy Dennis Newport Beach & Co.
Michelle St. Amour Newport Beach & Co.
Kim Thompson Newport Beach & Co.
Jordan Otterbein A Restaurant
Nicole Hay 21 Oceanfront
Sahara Orosco Fairmont Newport Beach
Samantha Michaels The Winery
Alexandra Robinson Sapori Ristorante
Justin Brown American Junkie
Colin Orange Coast Winery
Judith Marquez Innovare Environmental
Marcus Seiden Jardesca
Jason Brady Jardesca
Page 2 of 3
III. PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS
None
IV. CURRENT BUSINESS
1. Approval of Minutes
President Walker requested a motion to approve the minutes from the
January 27, 2016 meeting.
Motion: Director Campbell moved to approve the January 27 meeting minutes.
Director Schwartz seconded the motion.
The motion carried by the following vote:
Ayes: Campbell, Joyce, Marovic, Miller, Robinson, Roman, Schwartz and Walker
2. BID Financial Reports
President Walker reviewed the BID financials ending February 2016.
• Tracking ahead YTD on Income and expenses.
• Received restaurant week grant from the City.
Motion: Director Miller moved to accept and file the financial reports.
Director Joyce seconded the motion.
The motion carried by the following vote:
Ayes: Campbell, Joyce, Marovic, Miller, Robinson, Roman, Schwartz and Walker
3. President’s Report
President Walker reported on the following items:
• Reviewed the Mission Statement and provided an overview of NBRA.
• The NBRA is on track with the 2015-2016 Strategic Plan goals.
• Suggested that NBRA allocate funds to develop a new strategic plan for the
coming 3-5 years.
• Reviewed the recommendations from the Membership Advisory Committee for
the new NBRA BID structure and fee schedule.
• The City will be accepting applications for the FY 2016-2017 NBRA BID Board
of Directors. Applications are due to the city by Friday, April 8th, and the board
will vote to recommend board members to the City at the next meeting.
• NBRA needs to schedule a special meeting of the board on April 13th to vote
on recommended board members for the coming year, review the annual
contract for Newport Beach & Co. and review the proposed budget for FY
2016-2017.
Motion: Director Miller moved to have the board approve the Membership Advisory
Committee recommendations for changes in the NBRA BID stakeholder & fee
structure to present to City Council for approval.
Director Joyce seconded the motion.
The motion carried by the following vote:
Ayes: Campbell, Joyce, Marovic, Miller, Robinson, Roman, Schwartz and Walker
Page 3 of 3
Motion: Director Marovic moved to approve a special meeting of the NBRA on April 13, 2016.
Director Walker seconded the motion.
The motion carried by the following vote:
Ayes: Campbell, Joyce, Marovic, Miller, Robinson, Roman, Schwartz and Walker
4. Marketing Report
• Ms. Peak provided and overview on Newport Beach Restaurant Week:
o Reviewed event highlights
o Provided an overview of the event advertising, outlets, media spend and
results
o Reviewed the PR campaign highlights and results
o Reviewed website stats year over year
o Provided overview of the results from the market research conducted for
the event
o Reviewed the event metrics from the past three events and reported a 19%
overall growth in the event since last year.
• Ms. Peak reported an overview of what the NBRA and Dine Newport Beach has
done throughout the past year.
V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS, WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEMS)
President Walker asked to have funding allocated for a new strategic plan placed on the
next agenda for discussion.
VIII. ADJOURNMENT
The meeting adjourned at 10.40 a.m.
The next board meeting will be Wednesday, April 13, 2016 at 9:30 a.m. at Newport Beach & Co.
NBRA BID FY 2015-2016 Annual Report | Page 1 of 10
Newport Beach Restaurant Business Improvement District Fiscal Year 2015-2016 Annual Report
As required by Section 36533 of the California Streets and Highways Code, the annual report of
the Newport Beach Restaurant Business Improvement District (NBRA BID) contains the
required information as follows:
1. Proposed Changes to the District Boundary
There are no changes proposed to the district boundaries
2. Improvement and Activities for the Fiscal Year of July 1, 2016 to June 30, 2017
Mission, Values and Goals
Pursuant to its Strategic Business Plan 2013- 2016, the NBRA BID will continue its mission through adherence to defined values and guiding principles with the following priority
initiatives from the strategic business plan: Marketing | Promotion
• New marketing and media partnerships investigation
• Enhanced website/social media engagement
• Targeted and measurable annual marketing strategy
Communication | Education
• Engaging investor outreach strategy and program execution
• Relevant educational program development based on member needs
• Ongoing calendar of events development
Community & Stakeholder Relations | Education
• Top Foodservice issues identification and advocacy
• Clearinghouse set-up for charitable causes
• Targeted and measurable annual communications plan with appropriate messaging
Financial Resources and Administration
• Updated rolling year strategic plan review
• Aligned program of work and budget allocations
• BID fee structure evaluation and approval
• Board manual development
NBRA BID Vision 2020
The NBRA BID is a strong investor and community partner marketing group extolling the
city’s quality foodservice and brand experience.
• Enhanced foodservice sector brand marketing
• Increased communications of BID stakeholder benefits
• Strengthened community and industry partnerships with higher leveraged results
• Stronger selective communitywide foodservices event involvement and promotion
NBRA BID FY 2015-2016 Annual Report | Page 2 of 10
Objectives
1. Promote Newport Beach restaurants and stakeholder and showcase the local culinary
community to increase diner frequency and generate stakeholder sales.
2. Grow awareness of the Dine Newport Beach brand and the Newport Beach dining destination.
3. Foster the Newport Beach culinary community in order to increase restaurant, stakeholder and partner engagement.
4. Leverage the Dine Newport Beach brand and assets to generate incremental revenue for increased program marketing and promotion.
Priority Initiatives
The NBRA BID has identified and will work in Fiscal Year (FY) 2016-2017 to implement and
exceed current and long-term NBRA BID goals and objectives through key activities to realize its vision over the next year.
Brand | Dining Destination Awareness NBRA BID will deploy integrated online, print, broadcast, public relations and social media
campaigns throughout the year during restaurant need periods, dining holidays and local signature culinary events.
Website
The NBRA BID website, DineNB.com, will add relevant content, improved imagery, additional dining guides, curated dining experiences and user-friendly navigation. Blog
content will not only be provided by staff, but also by food and lifestyle bloggers and influencers. The website will strive to improve its search engine optimization best practices and focus on Newport Beach dining and restaurant keywords to index higher in organic
search. Focus will be on keyword research, volume and competitor analytic tracking.
Mobile
As the majority of diners use mobile devices to explore culinary offerings and events, the NBRA BID will create an enhanced mobile experience for diners to easily search restaurants
by neighborhood, cuisine, price point and location. In addition to user-friendly access to
dining guides and curated dining experiences, the Dine NB mobile experience will be optimized for easy online reservation capability.
Digital Marketing The Newport Beach dining destination, culinary promotions and events will be advertised
with targeted paid search ads on the major search engines and social networks. In addition,
the digital marketing team will leverage key industry and media partners to promote the Newport Beach dining destination, Dine NB.com and program messaging. Email The Dine Newport Beach weekly newsletter will deliver relevant information to diners in a
timely manner. The newsletter will provide motivating content including culinary round-ups, dining trends, restaurant offers and promotions, and dining events. The NBRA BID will
continue to focus on acquisition strategies to grow its subscriber list, as well as leverage
partner channels to deploy program messaging.
NBRA BID FY 2015-2016 Annual Report | Page 3 of 10
Social Media
Trending culinary topics, images and video content on the existing social channels will drive followers and build online engagement. The NBRA BID will conduct strategic outreach to
key culinary, travel and lifestyle influencers in order to engage with these personalities to broadcast to the larger social population and expand the networks.
Media Relations The NBRA BID will develop relationships and grow engagement with food and travel writers, influential lifestyle bloggers and media professionals to ensure that the local culinary
community, its stakeholders and their promotions and events receive editorial coverage in local, regional and national media outlets throughout the year.
Advertising Marketing campaigns with fresh creative and messaging will generate consumer awareness
and keep the Newport Beach dining destination, the local culinary community and
DineNB.com top of mind in the market. Advertising will appear in a variety of media including online, print and broadcast outlets, as well as in partner channels.
Signature Event The NBRA BID will produce Newport Beach Restaurant Week that not only promotes the
participating local restaurants, but also positions Newport Beach as Orange County’s premier dining destination.
Concierge Service
The NBRA BID will provide a toll-free phone number serviced by the Newport Beach & Company concierge located at Fashion Island. The concierge service provides restaurant
and dining recommendations and reservation assistance.
Promotional Materials
Marketing collateral will be created to promote DineNB.com and its comprehensive online dining guide. Collateral will be distributed throughout Orange County at airports, hotels,
office centers and key visitor locations, as well as at a variety of local events throughout the
year.
Partnership Opportunities
Open to individuals and businesses that want to connect with NBRA stakeholders and Dine Newport Beach Diners, the Partner Program will generate new income through partner fees,
advertising and sponsorship opportunities. The NBRA BID will continue to develop
additional valuable assets to leverage for incremental income.
NBTV
Messaging and content about Newport Beach dining will be produced in partnership with Newport Beach TV. An increased library of video content will be utilized to tell the story of
Newport Beach as a dining destination and deployed through a variety of NBRA BID and partner channels.
Industry & Community Relations The NBRA BID will support organizations and events that assist in promoting the local
restaurant and culinary community. Support will include cooperative marketing, online and
social media support, public relations assistance and promotion of events with local restaurant and culinary components.
NBRA BID FY 2015-2016 Annual Report | Page 4 of 10
Stakeholder Communications
The NBRA BID will engage NBRA restaurants, partners and local stakeholders with email and occasional print communications. The quarterly NBRA newsletter includes information
on BID news and meetings, promotional opportunities, as well as industry information and events.
Stakeholder Activities The NBRA BID will develop stakeholder events designed to engage and educate members on NBRA activities, promotions and industry issues. These events include neighborhood
mixers, workshops and seminars.
Civic Event Participation
The NBRA BID will participate and contribute to a variety of local civic events including the Annual Newport Beach Mayor’s Dinner and the Newport Beach Police Appreciation
Breakfast.
Professional Relationships
The NBRA BID will maintain a variety of industry relationships and memberships with, but
not limited to, Newport Beach & Company, the OC Visitors Association, Anaheim/Orange County Visitor & Convention Bureau, California Restaurant Association and the Newport
Beach Chamber of Commerce. Annual Meeting
The NBRA BID will hold its Annual Meeting at a local business, where it will provide a review
of the financial standing of the NBRA BID, review marketing and promotion results, discuss goals, objectives and programs for the upcoming fiscal year, and obtain feedback from the
general membership. BID Marketing, Administration & Accounting
The NBRA BID will contract with an appropriate, full-service vendor to handle all marketing, communications, public relations, website management, administrative and accounting
services.
BID Operational Costs
The NBRA BID will continue to pay for all its operational costs including approved contracts,
postal mailings, insurance, bank fees and other administrative expenses.
NBRA BID FY 2015-2016 Annual Report | Page 5 of 10
3. The Cost of These Activities is Projected as Follows:
EXPENSES TOTAL
Advertising | Media $31,500
Event Marketing & Operational Expenses $55,000
E-Newsletter | Website Content | Bloggers $12,000
Digital Marketing | SEO $10,000
Collateral $7,500
Website Maintenance $5,000
Graphic Design | Branding $2,500
Social Media Promotions $2,000
Public Relations $2,000
Annual Meeting $2,000
Community Event Participation $2,500
Strategic Planning | Miscellaneous Expenses $6,000
Research $5,000
Marketing Consultation | Agency Fee $60,000
BID Administration $18,000
Operating Expenses | Insurance $12,000
Dues | Memberships $500
Total $233,500.00
4. The Method and Basis of Levying the Assessment Shall be as Follows:
The benefit assessments will be collected by the City in one installment. Assessments shall be collected at the beginning of the fiscal year, and shall be pro-rated for new businesses
that open during the year. For establishments with less than eleven (11) employees, the assessment shall be a flat
$95.00. For establishments with greater than ten (10) employees, and whose business license tax is less than $600.00, the benefit assessment shall be equal to the City's usual
annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach
Municipal Code plus an additional $65.00. For establishments with greater than ten (10) employees, and whose business license tax is $600.00 or more, the benefit assessment
shall be equal to the City's usual annual business license tax as established pursuant to
Chapter 5.08 of the Newport Beach Municipal Code plus an additional $145.00.
The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty amount added shall in no event exceed fifty percent (50%) of the
assessment amount due. 5. Surplus Carryover from Fiscal Year 2015-2016
The NBRA BID estimates that $37,000 will be carried over from FY 2015-2016 to FY 2016-2017.
NBRA BID FY 2015-2016 Annual Report | Page 6 of 10
6. Sources of Contributions Other Than Levied Assessments
In addition to the income received from the levied assessments and late fees, the NBRA BID FY 2016-2017 budget includes $40,000 in funds from the City. NBRA estimates receiving $25,000 in fees from participating restaurants for signature events, in addition to $10,000 in
potential grant funding from the City for a signature event.
7. Accomplishments in Fiscal Year 2015-2016
FY 2015-2016 was a year of substantial growth and much success for the NBRA BID as it completed the following projects and initiatives:
• In partnership with Newport Beach & Company, the NBRA BID continued development of the consumer facing Dine Newport Beach brand in order to market restaurants,
foodservice establishments and the local culinary community to diners.
• NBRA BID continued the development and ongoing maintenance of the NBRA BID website, DineNB.com, with stakeholder listing information, photos, menus, reviews and
online booking capabilities.
• The website was updated throughout the year with robust content and videos on the
Newport Beach Culinary Community, dining guides, stakeholder offers and events, restaurant industry news and NBRA BID information. New online dining guides created
for the website include: o Happy Hour Guide o Live Entertainment Guide
o Group Dining Guide
• NBRA BID executed three promotional campaigns throughout the year for destination
and brand awareness to communicate the unique dining options available in the city. o 2015 Summer Campaign – Find Your Official Flavor of Summer
o 2015 Fall Campaign – Feed Your Curiosity o 2016 Restaurant Week Campaign – Feed Your Inner Food Critic
• Print advertising appeared throughout the year in a variety of media outlets with in-market distribution through subscribers and in local retail stores and markets, regional
hotels and concierges, visitor centers, airports, timeshare and vacation rentals and
luxury apartments. o Newport Beach Visitor Guide
o OC Guestbook o OC Official Visitor Map o DiningOut Magazine
o Orange Coast Magazine o Locale Magazine
o Newport Beach Magazine
o Laguna Beach Magazine o OC Weekly o The Daily Pilot
o The Coastline Pilot
INCOME TOTAL
Carryover from 2015-2016 $37,000
Stakeholder Assessments ($150K Less 10% Uncollected) $135,000
Assessment Late Fees $6,500
City Funding $20,000
Event Income – Participation Fees $25,000
Event Income – City Grant $10,000
Total $233,500.00
NBRA BID FY 2015-2016 Annual Report | Page 7 of 10
• Digital advertising throughout the year helped to boost brand and destination awareness,
as well as increased website visits. Online advertising and promotions appeared in the following media outlets
o Google Display Network o Google AdWords o TripAdvisor
o Facebook
• The consumer newsletter boosted distribution to weekly to its diner subscriber base in order to keep the Newport Beach dining destination and NBRA BID stakeholders top of mind in a competitive Orange County culinary marketplace. The newsletter includes
blogs and stories from respected local food and lifestyle bloggers, as well as timely
information on stakeholder offers and local culinary events.
• The NBRA BID conducted ongoing outreach throughout the year to food and travel writers, lifestyle bloggers and key media in local and regional drive markets to generate
awareness for Dine Newport Beach the Newport Beach culinary community. The PR team hosted a national food media FAM group in October during the Newport Beach Wine & Food Festival, as well as (61) media at a reception to kick-off Newport Beach
Restaurant Week in January.
• Through consistent and strategic social media outreach on Facebook, Twitter and Instagram, NBRA BID experienced tremendous growth in the social channels, as well as increased online engagement with consumers and stakeholders.
• The NBRA BID outreached to key culinary and dining influencers in order to engage with
these personalities to broadcast to the larger social population and expand the network.
• The NBRA BID conducted messaging and promotion through its social channels on restaurant offers, culinary events, dining trends and restaurant information on a weekly basis.
• The NBRA BID published a quarterly industry newsletter to its stakeholders that includes
timely information on industry and association news and events, as well as promotional opportunities.
• Through the partnership with Newport Beach & Company, the NBRA BID and Dine Newport Beach continued providing a toll-free phone number and live concierge
assistance to diners seeking information on Newport Beach restaurants through the on-site concierge desk located at Fashion Island.
• The NBRA BID and Dine Newport Beach provided promotional support to local culinary events including:
o Balboa Village Fest – Taste of Balboa o Golden Foodie Awards
o Newport Beach Wine & Food Festival
o Balboa Craft Beer Festival o Newport Beach Film Festival
NBRA BID FY 2015-2016 Annual Report | Page 8 of 10
• The NBRA BID produced the 2016 Newport Beach Restaurant Week with (61)
participating restaurants. The event celebrated the 10th anniversary of Restaurant Week
marking “10 Years of Good Taste.” The marketing and promotional efforts included:
o Advertising – Print ads appeared in Orange County Magazine, Locale Magazine,
DiningOut Magazine, Newport Beach Magazine, The Daily Pilot, The Coastline Pilot and Laguna Beach Magazine. Digital ads appeared online through the
Google Ad Network, Facebook, TripAdvisor, Los Angeles Times Digital Media, GreersOC.com, Eventful, VisitNewportBeach.com, DineNB.com and OpenTable. Broadcast advertising appeared on 104.3 MyFM, KOCI, and Pandora. Out of
home billboards for the event appeared in Orange County off the 405 and 91 freeways, in the Tustin Marketplace and banners were located throughout the city of Newport Beach. Paid and in-kind advertising generated over 6.6 million
impressions.
o PR Campaign – Editorial content, blogger coverage, calendar listings and a
reception to promote the event generated (75) articles, (481) social media posts
and over 519,000 social media impressions in media outlets In Orange County, Los Angeles, Long Beach, Inland Empire, Palm Springs and San Diego. On air
coverage of the event appeared on the So. Cal Restaurant Show, KOCI, 104.7 MyFM and NBTV. The campaign resulted in generating 169 million media impressions.
o Promotions – Over 100,000 promotional cards and posters were distributed throughout the local area in hotels, visitor centers, airport, apartment
communities, at local events, participating restaurants and in City of Newport Beach water bills in December and January. Outdoor promotional signage and banners appeared throughout Newport Beach and Corona del Mar.
o Email Blasts – Email communications went out through Dine Newport Beach,
Visit Newport Beach, OpenTable and a variety of partner channels to over 640,000 consumers throughout LA and Orange County.
o Results – OpenTable reported a year-over-year increase of 17% in the number of
diners participating in Restaurant Week, making this the most successful Newport Beach Restaurant Week for OpenTable in the history of the event.
There were over 176 million advertising and media impressions generated for the event. The overall event resulted in an estimated consumer spend of $3.1 million which is 19% growth over from the previous year.
• The NBRA BID worked with the Newport Beach Chamber and Wake-up Newport to
promote a Minimum Wage Forum to its stakeholders in October.
• In conjunction with Dine Newport Beach, the NBRA BID created a Partner Program for individuals and businesses that want to connect with NBRA stakeholders and Dine Newport Beach diners. The Partner Program generates new income managed by Dine
Newport Beach through partner fees, advertising and sponsorship opportunities.
• The NBRA BID participated and/or contributed to the following community programs and
events: Newport Beach Mayor’s Dinner, California Restaurant Association CEO Panel, Newport Beach & Company Annual Marketing Outlook Dinner and other community
events.
NBRA BID FY 2015-2016 Annual Report | Page 9 of 10
• The NBRA BID continued to maintain relationships with Newport Beach & Company, OC
Visitors Association, Anaheim/Orange County Visitor & Convention Bureau, California
Restaurant Association and the Newport Beach Chamber of Commerce.
• Newport Beach & Company is under contract with the NBRA BID to handle all marketing, public relations, communications, website management and BID
administrative services.
• Accounting services were provided by the City of Newport Beach.
• The NBRA BID continued to offer credit card processing services for members to pay
their assessment and event participation fees online using a credit or debit card.
• The NBRA BID conducted outreach and recruited new stakeholders to serve on the NBRA BID’s Board of Directors.
• The NBRA BID held its Annual Meeting at a local stakeholder restaurant, where it
provided a review of the financial standing of the NBRA, reviewed marketing and
promotion results, discussed goals objectives and programs for the upcoming fiscal year, and obtained feedback from the general membership.
Fiscal Year (FY) Operating Results
During FY 2015-2016, $68,354 was carried over from FY 2014-2015. NBRA collected
approximately $131,000 in stakeholder assessments and approximately $6,300 in stakeholder assessment late fees. The City contributed $20,000 as the third installment of a five-year
commitment to support the BID. NBRA received $26,000 in participation fees for 2016 Newport
Beach Restaurant Week, and a grant of $10,000 from the City in support of Newport Beach Restaurant Week. Total income for FY 2015-2016 is expected to be approximately $261,654.
NBRA will spend by fiscal year end approximately $224,571 for approved activities, funded by the FY 2015-2016 income. NBRA's ending cash balance at June 30, 2016 is expected to be
approximately $37,000 will carry over to FY 2016-2017. Conclusion
The members of the Newport Beach Restaurant Association thank the Newport Beach City Council for its continued financial support and efforts on behalf of the NBRA.
NBRA BID FY 2015-2016 Annual Report | Page 10 of 10
Newport Beach Restaurant Business Improvement District
Operating Budget July 1, 2016 – June 30, 2017
EXPENSES TOTAL
Advertising | Media $31,500
Event Marketing & Operational Expenses $55,000
E-Newsletter | Website Content | Bloggers $12,000
Digital Marketing | SEO $10,000
Collateral $7,500
Website Maintenance $5,000
Graphic Design | Branding $2,500
Social Media Promotions $2,000
Public Relations $2,000
Annual Meeting $2,000
Community Event Participation $2,500
Strategic Planning | Miscellaneous Expenses $6,000
Research $5,000
Marketing Consultation | Agency Fee $60,000
BID Administration $18,000
Operating Expenses | Insurance $12,000
Dues | Memberships $500
Total $233,500.00
NOTE: The NBRA BID has an amendment to its stakeholder categories and assessment levies before the City Council. Should the amendment pass, the NBRA BID would amend its FY 2017
budget as follows:
INCOME TOTAL
Carryover from 2015-2016 $37,000
Stakeholder Assessments ($150K Less 10%) $135,000
Assessment Late Fees $6,500
City Funding $20,000
Event Income – Participation Fees $25,000
Event Income – City Grant $10,000
Total $233,500.00
PROPOSED AMENDED BUDGET TOTAL
Stakeholder Assessments ($210K Less 10%) $189,000
Advertising | Media $75,000