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HomeMy WebLinkAbout06-09-2016 - City Arts Commission - Public Comments    What to Know About a Cultural Vision for Newport Beach    Dear Art Commissioners;          5/27/2016    I have been trying for two years to convince Newport Beach and recently Laguna Beach                to adopt a general vision and a cultural vision for each city's future.Thankfully,the Arts                 Commission is willing to establish a cultural vision for Newport Beach (“City”).     A vision helps to diversify each clearly from all the other cities in Orange County.A                 vision is key to establish a focus and direction to increase the value of each city and its                   cultural contribution to California, US and the worldwide landscape.     A Vision is NOT Created by the People,Experts or Research​.Any vision is created                by leaders who envision a specific achievement or goal that engages and motivates              their citizens’passion to get on board.For example:​The public aligned behind John F.                Kennedy’s vision of sending a man to the moon,and it worked.No one knew how we fly                   to the moon and back.The materials were not available to have human survive this trip,                 but the right vision was an emotional motivator that combined the people above all our                idiosyncrasies to move in the same direction.To see what I mean watch ​JFK’s going to                 the moon speech​ again.     A ​Vision is a feeling of a direction people can relate to,that reaches beyond gender,                 race,lifestyle or political affiliation.It is the strive for something that has not been done                 before.​Its function is not dependent on a certain amount of money,but a vision very                 well can be the reason to invest or donate.      Michaell Magrutsche  Creative Advisor   323.596.0845  art@michaellart.com ​ ​ ​SelfAwareArt.com​ ​ ​page​ 1    A Cultural Vision is Created by the Cultural Leaders of the City.​Once agreed,one                or a variation of visions are proposed to the City Council that,in turn,determines which                 cultural vision fits best to the overall vision of the City.   A cultural vision is not like a company vision that sells something.Because art is an                 emotional language it is not related to economics,but often expressed in comparison to               an established cultural value or in the strive to reach and establish a new cultural goal.     Cultural Vision Examples ­ T​he Weak and Strong:  City of Toledo:“Toledo is a nationally­known model for artistic and cultural community              development”This vision is not a vision.It is weak because it is not refined enough.It is                   without a challenge and could be applied to any city.    Austin,Texas had a cultural vision to become the ​World’s Live Music Capital​.Austin did                not know how to,but they did it,because people could align and be passionate with                 such a direction.It put Austin on the map and it has allowed the city to finance two                   classical orchestras and many other art­ventures.Today,Austin is culturally relevant            where every star wants to perform live.     Laguna College of Art +Design (LCAD)​.Last year,president Jonathan Burke             expressed his updated vision,that LCAD will become the ​Juilliard of the visual arts.The                realization of Jonathan Burke’s vision is not dependent on any amount of money.If               LCAD raises $5,000 or one million,it will always move toward the direction of its                visioned goal, either slower or faster.     The Flow of Execution is Always 1st Vision –2nd Function –3rd Form.​To                establish a clear vision is the most thought intensive and intricate work.It does not cost                 money,but it takes contemplating,feeling and communicating between leaders.When            done right,the public will respond favorably and the vision can act like a turbocharger,                where consecutive function and form simply fall into place.A clear cultural vision                Michaell Magrutsche  Creative Advisor   323.596.0845  art@michaellart.com ​ ​ ​SelfAwareArt.com​ ​ ​page​ 2    dictates the most fitting art forms that best reflect the overall direction of the City.A                 vision does not require to do more but do less with more focus.    A Mission is the Function That Gets Us Toward Our Vision.This is expressed in the                 cultural master plan.It is an action plan to execute/fulfill certain goals that support and                are aligned with the overall cultural vision.Since Newport Beach does not have a               cultural vision,its master plan is relegated to a laudrylist of ideas.No one can gauge                 what cultural program suggestions are fitting the City's overall vision or are just another               random idea of one of the arts commissioners.     Form Determines What Fits Best to a Smooth the Function and Vision​.Form              supports function and the overall vision.For example:Established guest artists teach             rare painting techniques is a more suitable form that supports LCAD becoming the              “Juilliard of the Visual Arts,”than having a creative experiment of a group of students                dismantling a car.    Fixing Problems Without Vision/Direction:Usually,each Council and Commission          member runs on different agendas,but as a whole,most politicians have forgotten that               creating a future vision is the heart and soul to a city’s quality of life.A vision has a                    direct impact on current problems and their priority.Not choosing is a choice that keeps                everyone in limbo,forcing all involved to act by guessing a direction where there is                none.     For the complete ​Step by Step Process to Create a Vision ​go to:  http://selfawareart.com/city­vision­process/    I hope this helps.  Sincerely,    Michaell Magrutsche    Michaell Magrutsche  Creative Advisor   323.596.0845  art@michaellart.com ​ ​ ​SelfAwareArt.com​ ​ ​page​ 3