HomeMy WebLinkAbout26 - Renewal of the CdMBID for FY 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017�EWPO CITY OF
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Cq<FOR�`P City Council Staff Report
June 14, 2016
Agenda Item No. 26
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Dave Kiff, City Manager - 949-644-3001,
dkiff@newportbeachca.gov
PREPARED BY: Mary Locey, Management Analyst/BID Liaison
PHONE: 949-644-3031
TITLE: Resolution No. 2016-78: Renewal of the Corona del Mar Business
District for Fiscal Year 2016-2017 and Advisory Board
Appointments for Fiscal Year 2016-2017
ABSTRACT -
The annual renewal of the Corona del Mar Business Improvement District (CdM BID)
requires a public hearing to determine if there is a majority protest against the levied
assessments or a specific improvement, activity or benefit proposed by the BID for fiscal
year 2016-2017.
The California Streets and Highways Code Sections 36500 et seq., grants the City
Council the authority to appoint an advisory board for Business Improvement Districts
formed under the Parking and Business Improvement Area Law of 1989. Following
renewal of the BID, the City Council may appoint an advisory board to serve the BID in
Fiscal Year 2016-2017.
RECOMMENDATIONS:
a) Hold a public hearing regarding the renewal of the Corona del Mar Business
Improvement District.
bl )If protests represent less than 50 percent of the total assessment amount, adopt
Resolution No. 2016-78, A Resolution of the City Council of the City of Newport
Beach, California, Confirming the Levying of Assessments for the Fiscal Year of July
1, 2016 to June 30, 2017 Corona del Mar Business Improvement District,
or
b2)lf protests represent 50 percent or more of the total assessment, abandon the
proceedings to renew the Corona del Mar Business Improvement District;
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c) Determine that the action is exempt from the California Environmental Quality Act
(CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines
because it will not result in a physical change to the environment, directly or
indirectly;
d) Increase the CdM BID funding to $40,000 each year through fiscal year 2017-2018.
e) Authorize staff to enter into a two-year agreement for CdM BID bookkeeping support
services with Linda Leonhard, dba Community Business Solutions for a not -to -
exceed amount of $31,200.
f) Appoint the following to the Corona del Mar Business Improvement District Advisory
Board of Directors for fiscal year 2016-2017:
Keith Dawson, Dawson & Dawson
Edward Hanley, Hanley Investment Group
Hamid Kianipur, 76 Gas Station
Scott LaFleur, representing Caf6 Jardin
Scott Laidlaw, Laidlaw Schultz Architects
Shawn Lim, Rose Bakery Cafe
Bernie Svalstad, BPS Financial
Jim Walker, The Bungalow Restaurant
FUNDING REQUIREMENTS:
The City of Newport Beach (City), or its approved designee, collects the member
assessments on behalf of the CdM BID and remits the monies back to the BID for
funding the activities described in the annual report, which was filed with the City
Council on May 24, 2016. In addition to the assessments, the City's proposed fiscal
year (FY) 2016-2017 budget includes sufficient funding for providing $40,000 to
continue to support the CdM BID for its marketing and public area improvements efforts.
The $40,000 annual funding will be expensed to the City Manager's Office, Economic
Development Division, 01020202-841046.
DISCUSSION:
The Corona del Mar Business Improvement District (CdM BID) was formed in 1997
pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law),
codified in Streets and Highways Code Sections 36500 et seq., for the purpose of
financing activities and programs to benefit businesses located and operating in the
area. The CdM BID territory encompasses the area generally located along East Coast
Highway from Hazel Drive to Avocado Avenue in Corona del Mar.
In accordance with the 1989 Law, a public hearing must be held each year prior to the
renewal of a BID. If written protests are received from the owners of the businesses
within the BID which pay 50 percent or more of the total assessment to be levied, no
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June 14, 2016
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further proceedings to renew the BID shall be taken for a period of one year from the
date of the finding of a majority protest by the City Council. If the majority protest is only
against the furnishing of a specific type or types of improvements or activity or benefit
within the BID, those types of improvements or activities or benefit zones shall be
eliminated. If protests represent less than 50 percent of the total assessment, the City
Council may renew the BID.
The CdM BID is nearing the end of its FY 2015-2016 fiscal year and the Advisory Board
of Directors has requested renewal of the BID for FY 2016-2017. Pursuant to the 1989
Law, an annual report must be prepared and a public hearing must be held prior to the
BID's renewal.
During its May 24, 2016 regular meeting, the City Council approved the CdM BID FY
2015-2016 Annual Report, adopted a Resolution of Intention to levy and collect
assessments for the BID in FY 2016-2017, and set a public hearing for the BID renewal
to take place on June 14, 2016. See Attachment A for the May 24, 2016 staff report and
Resolution No. 2016-63.
A public notice of the Resolution of Intention to levy and collect assessments for the
renewal of the CdM BID and the time and place of the public hearing was published in
the Daily Pilot newspaper on June 4, 2016. In addition, it was posted on the City's
website(newportbeachca.gov/publicnotices) and, per the 1989 Law; a copy was mailed
to each CdM BID business member.
As of the time this report was published by the City Clerk, no letters of opposition to the
CdM BID's renewal have been received by the City. Any subsequent correspondence,
with a tabulation of the protests, will be provided to the City Council at its June 14, 2016
meeting.
Bookkeeping Services
Since the CdM BID was established in 1997, the City has been paying for the BID's
bookkeeping and financial reporting services, which was done through contracted
services until 2014 when the services were provided by City staff. In addition, the City
has provided assistance using in-house staff from the City Manager's Office, City
Attorney's Office, Finance Department and staff from other departments as needed to
help manage the BIDs and has provided financial support through the Capital
Improvement Program process. A summary of the recent history of the BIDs'
bookkeeping and financial reporting follows.
Spring 2013
On March 26, 2013, the City Council provided staff direction on the amount of
administrative and financial support to provide to the City's BIDs. At that time, the City had
four BIDs that were formed under the 1989 Law during the mid to late 1990s. Of those, the
Balboa Village BID and the Marine Avenue BID opted to disband and form merchants
associations during the summer of 2013. The CdM BID and the Newport Beach
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June 14, 2016
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Restaurant Association (NBRA) BID decided to maintain their status as BIDs formed under
the 1989 Law. The City agreed to fund each of these four entities $40,000 per year for up
to five years (through FY 2017-2018).
Since the CdM and NBRA BIDs chose to remain as BIDs formed under the 1989 Law, the
City Council and the BID Boards further agreed that the BIDs would assume more
responsibility for their own administration to alleviate the need for City staff time. This
included absorbing the cost of a BID administration consultant starting in FY 2013-2014
and the cost of the bookkeeping services consultant starting in FY 2014-2015.
Spring 2014
In March 2014, the CdM and NBRA BID Board Chairs expressed concern over covering
the full cost of the administrative and bookkeeping services. They asked if the City would
consider continuing to pay for these services.
In response to this request, staff proposed an alternative solution designed to reduce the
administrative and bookkeeping costs for the BIDs and for the City. The proposal,
approved by the City Council on May 27, 2014, created a part-time fiscal clerk position
solely responsible for handling the bookkeeping services for the CdM and NBRA BIDs. In
exchange, the BID Boards assumed more administrative responsibility including taking the
meeting minutes and preparing other memos and/or reports (such as the annual report
and budget). The agreement included terminating the BID administration consultant and
the BID bookkeeping consultant and reducing the City's funding support from $40,000 to
$20,000 per fiscal year for each BID.
After the City Council approved the change, the Finance Department offered to share one
of its existing full-time employees with the City Manager's Office to perform the BID
bookkeeping and financial reporting services. This alleviated the need to hire a new, part-
time fiscal clerk. Since assuming responsibility for the BID bookkeeping, staff has had the
opportunity to thoroughly update the database and help with tasks such as tailoring the
monthly financial reports to each advisory boards' preferences.
Spring 2016
Recently, the BID representatives expressed an interest in asking for their annual City
funding to be restored to $40,000 per fiscal year (thus recouping the extra $20,000 that
was deducted when the City took over bookkeeping duties in 2014). The BIDs would use
the additional funding to once again outsource the BID bookkeeping services.
To assist with the request, the City conducted a request for qualifications (RFQ) for BID
bookkeeping services. Five bidders submitted proposals by the April 8 deadline. City staff
rated and interviewed the four qualified candidates. Staff then met with the BID Board
Chairs to discuss the results and two proposers were invited to present to each Board.
During its May 26, 2016 meeting, the CdM BID Board heard presentations from the
Newport Beach Chamber of Commerce and Linda Leonhard, dba Community Business
Solutions. The Board was also presented with the background of the bookkeeping
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services and the City's funding, as noted above. In addition, the board members were
assured that City staff brought the matter forward at the request of BID representatives
and that the City would still provide the service should neither BID Board select a new
consultant. It was noted however, that in order for the City to free up staff time and justify
increasing the funding to each BID, both the BIDs would need to agree to outsource their
bookkeeping services. Further, the board was informed of the NBRA BID Board's
recommendations.
Upon hearing the presentations and reviewing the cost for services, the majority of the
board (5-1) agreed to have the City contract with Linda Leonhard, dba Community
Business Solutions (CBS) for the bookkeeping services for a total not -to -exceed annual
fee of $15,600.
To accommodate the BIDs request, staff recommends that the City Council reinstate BID
funding to $40,000 per year through FY 2017-2018 and authorize staff to enter into a two-
year agreement with CBS for services through FY 2017-2018. The total not -to -exceed
contract amount would be $31,200 and would be paid directly by the CdM BID.
If the $40,000 funding option is approved by the City Council, the Corona del Mar BID's
proposed FY 2016-2017 budget (see attachment B) would need to be adjusted to reflect
these changes. The City Council has the authority to amend the BID's budget prior to its
adoption. Therefore, staff recommends adjusting the operating budget to increase the
amount of City funding listed under Source of Funds from $20,000 to $40,000 and
increase the Total Source of Funds to $211,000. Then, under Use of Funds, add a
bookkeeping services line item for $15,600 and increase the Total Use of Funds to
$206,600. See attachment C for the proposed, revised FY 2016-2017 CdM BID budget.
Advisory Board Appointments
The City Council has the authority to appoint an advisory board to the CdM BID. The
City may limit membership on the advisory board to persons subject to the BID
assessment, or a designated representative of a member business. The board that
serves the CdM BID is different and distinct from other City advisory bodies and is not
appointed in the same manner. The City relies upon the Streets and Highways Code for
BID advisory board appointments rather than Council Policy A-2. The CdM BID's bylaws
allow for the appointment of nine advisory board members.
The City Clerk posted a vacancy announcement for the nine seats available on the CdM
BID's Advisory Board of Directors (board seats are renewed annually). In addition, a
notice of the vacancies was mailed to all BID business members. To be eligible to serve
on the CdM BID Advisory Board of Directors, the applicant must be the member
business owner or its designated representative. In addition, the business must be in
good standing (no debt owed to the City or the CdM BID). By the April 13 deadline, 10
applications were received; however, only eight applications were eligible for
nomination.
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The CdM BID Advisory Board met on April 28 to review the applications and
recommended the nomination of the eight applicants for City Council appointment.
There is one seat still open. The City Clerk will continue to post the vacancy
announcement until an application is received from an eligible candidate for City Council
appointment.
The recommended nominees for the FY 2016-2017 Corona del Mar BID Advisory Board
of Directors are as follows:
Keith Dawson, Dawson & Dawson
Edward Hanley, Hanley Investment Group
Hamid Kianipur, 76 Gas Station
Scott LaFleur, representing Caf6 Jardin
Scott Laidlaw, Laidlaw Schultz Architects
Shawn Lim, Rose Bakery Caf6
Bernie Svalstad, BPS Financial
Jim Walker, The Bungalow Restaurant
If a majority protest does not exist, City staff recommends the adoption of Resolution
2016-78, a Resolution Confirming the Levying of Assessments for the Fiscal Year 2016-
2017 for the Corona del Mar Business Improvement District (Attachment D); increasing
annual BID funding to $40,000 through fiscal year 2017-2018; approving the BID
bookkeeping services agreement with Community Business Solutions; and the
subsequent approval of the proposed Advisory Board of Directors.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not
result in a direct or reasonably foreseeable indirect physical change in the environment)
and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
potential for resulting in physical change to the environment, directly or indirectly.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
ATTACHMENTS:
Attachment A — Staff Report from May 24, 2016
Attachment B — CdM BID Proposed FY 2016-2017 Budget
Attachment C — CdM BID Revised FY 2016-2017 Budget
Attachment D — Resolution No. 2016-78 Confirming the Levying of Assessments
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CITY OF
ATTACHMENT A
May 24, 2016
Agenda Item No. 4
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Dave Kiff, City Manager - 949-644-3001,
dkiff@newportbeachca.gov
PREPARED BY: Mary Locey, Management Analyst/BID Liaison
mlocey@newportbeachca.gov
PHONE: 949-644-3031
TITLE: Resolution of Intention to
Improvement District and
2017
ABSTRACT -
Renew the Corona del Mar Business
Levy Assessments in Fiscal Year 2016-
The Corona del Mar Business Improvement District (CdM BID) Board of Directors has
submitted the BID's fiscal year (FY) 2015-2016 Annual Report for City Council approval
and has requested renewal of the BID for FY 2016-2017.
RECOMMENDATIONS:
a) Determine that the action is exempt from the California Environmental Quality Act
(CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines
because it will not result in a physical change to the environment, directly or
indirectly;
b) Approve the Corona del Mar Business Improvement District Fiscal Year 2016-2017
Annual Report; and
c) Adopt Resolution No. 2016-63, A Resolution of the City Council of the City of
Newport Beach, California, Declaring its Intention to Renew the Corona del Mar
Business Improvement District and Levy Assessments for the Fiscal Year of July 1,
2016 to June 30, 2017, and Fix the Time and Place of a Public Hearing for June 14,
2016.
FUNDING REQUIREMENTS:
The City of Newport Beach collects the member assessments on behalf of the CdM BID
and remits the monies back to the BID for funding the activities described in the
attached annual report. In addition to the member assessments, in 2013, the City
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ATTACHMENT A
Resolution of Intention to Renew the Corona del Mar Business Improvement District
and Levy Assessments in Fiscal Year 2016-2017
May 24, 2016
Page 2
Council agreed to provide $40,000 each year for five years (ending in FY 2017-18) to
support the CdM BID efforts.
In 2014, the City Council approved reducing funding to $20,000 when it was agreed to
bring the BID accounting (assessment billing, collection, financial reporting) and minimal
administrative support in house to be performed by City staff.
The City's proposed FY 2016-2017 budget includes sufficient funding to continue to
support the CdM BID. It will be expensed to the Professional and Technical account in
the City Manager's Office, Economic Development Division, 01020202-811008.
DISCUSSION:
The Corona del Mar Business Improvement District (CdM BID) was formed in 1997
(Ordinance 97-24) pursuant to the Parking and Business Improvement Area Law of
1989 (1989 Law), codified in Streets and Highways Code Sections 36500 et seq. The
CdM BID was established for the purpose of financing activities and programs to benefit
the businesses located and operating in the area. The CdM BID territory encompasses
the area generally located along East Coast Highway from Hazel Drive to Avocado
Avenue in Corona del Mar. (A boundary map is attached to the Resolution.)
The CdM BID is nearing the end of its FY 2015-2016 and the Board of Directors has
requested renewal of the BID for FY 2016-2017. Pursuant to the 1989 Law, an annual
report must be prepared and a public hearing must be held prior to the BID's renewal.
The CdM BID Board of Directors, which serves in an advisory capacity to the City
Council, has prepared and submitted the attached annual report (Attachment A) for the
Council's review and approval. The report includes a summary of the CdM BID's FY
2015-2016 accomplishments and revenues, as well as its proposed activities and
budget for the new fiscal year. The report does not contain recommendations to alter
the BID boundaries or the method and basis for levying assessments.
Fiscal Year 2016 Accomplishments
The CdM BID has remained focused on its Vision 2020 revitalization projects and
maintenance programs. The Board developed a priority list of projects that are detailed
in the attached annual report. A few highlights from this past fiscal year are described
below.
• Gateway Project — The Public Works Department is currently overseeing
construction of this long-awaited project, also known as the CdM Entry Project.
After construction began, the CdM BID Board approached the City with a request
to install low -voltage uplighting and electrical outlets. Public Works issued a
change order using a majority of the project's contingency funds to fulfill the
Board's request. The CdM BID has budgeted for the ongoing electrical
maintenance, repairs and replacements of the electrical system.
.:,
ATTACHMENT A
Resolution of Intention to Renew the Corona del Mar Business Improvement District
and Levy Assessments in Fiscal Year 2016-2017
May 24, 2016
Page 3
• Marguerite Beautification Project and Flower Street Signs Program — The CdM
BID Board has been working with the community to develop a beautification
project at the Marguerite Avenue and East Coast Highway intersection.
Envisioned improvements include landscape and hardscape at the four
intersection corners. One of the project components is to create and place
decorative street signs along East Coast Highway for the "flower streets." Efforts
on the street sign portion of the project will continue during fiscal year 2016-2017
and the landscape and hardscape improvements have been postponed.
• News Rack Program — The CdM BID Board, in conjunction with staff from the
City Attorney's Office and Public Works, are drafting an amendment to the
existing municipal code to allow gang -style news racks (one pedestal fixture with
multiple boxes) within the CdM business district. The Board has budgeted
$20,000 toward purchasing and installing the new fixtures (total cost estimate is
$45,000). The Public Works Department will bring an item to the City Council for
consideration in a few months that would amend the municipal code and request
City funding support in the amount of $25,000 (See Attachment B).
• Parking — The CdM BID created a parking subcommittee, which is looking for
ways to improve and better manage parking in the village. The subcommittee is
taking a two-pronged approach: 1) create and/or free up parking and 2) reduce
the parking zone requirement (See Attachment C). In an effort to find solutions,
the subcommittee has been meeting with City staff from the Finance Department
and the Planning Division.
As a way to help balance the need for funding capital improvements and
improvements requested by the CdM BID, City staff has brought forward the idea
of installing parking pay stations within the business district along East Coast
Highway. This concept was discussed during the fiscal year 2015-2016 budget
development process and has recently been discussed at both the CdM BID and
the CdM Residents Association Board meetings. Both groups have requested
additional outreach efforts and the development of a plan for the expected
revenue.
The remainder of FY 2016-2017 activities listed in the annual report includes the
ongoing and regular efforts of the CdM BID for general maintenance of the East Coast
Highway tree -well landscaping and street furniture (benches, trash receptacles and
bicycle racks) and the marketing outreach efforts of the events and activities that occur
within the CdM BID boundaries.
City staff is recommending adoption of Resolution No. 2016-63, a Resolution of
Intention to Renew the Corona del Mar Business Improvement District (Attachment D)
and levy assessments in fiscal year 2016-2017 and setting the public hearing for
renewing the CdM BID for June 14, 2016.
ON
ATTACHMENT A
Resolution of Intention to Renew the Corona del Mar Business Improvement District
and Levy Assessments in Fiscal Year 2016-2017
May 24, 2016
Page 4
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not
result in a direct or reasonably foreseeable indirect physical change in the environment)
and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
potential for resulting in physical change to the environment, directly or indirectly.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
ATTACHMENTS:
Attachment A — CdM BID Annual Report and Budget
Attachment B — CdM BID Letter Regarding News Racks
Attachment C — CdM BID Parking Subcommittee Meeting Minutes
Attachment D — Resolution of Intention to Renew the CdM BID
Resolution Exhibit A — CdM BID Boundary Map
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ATTACHMENT A
Corona del Mar Business Improvement District
FISCAL YEAR 2015-2016 ANNUAL REPORT
This is the annual report for the twentieth year of the Corona del Mar Business Improvement District,
as required by Section 36533 of the California Streets and Highways Code.
1. Proposed Changes to the District Boundary
There are no changes proposed to the district boundaries.
2. Improvements and Activities for the Fiscal Year of July 1, 2016 to June 30, 2017
VISION 2020 - REVITALIZATION IMPROVEMENTS & MAINTENANCE
The following are revitalization project improvements and maintenance programs planned for
Corona del Mar's Business District (BID) for the fiscal year 2016-2017. These expenditures
are consistent with the BID's Vision 2020 plan:
2.1 Gateway Project — Electrical Maintenance (MacArthur & PCH)
The Gateway Entry Improvement Project has been part of the BID's original Vision
Plan for Corona del Mar for the past 15 years and was recently completed. The BID
will budget for annual electrical maintenance to ensure electricity stays in working
order.
2.2 Marguerite Beautification Project & Flower Street Sign Program
The Board seeks to continue creating a sense of identity for the Village at the
intersection of Marguerite and Coast Highway that would include improvements to
landscaping, streetscape and an enhanced street sign program to accentuate the
popular "Flower Streets". The Board has determined that the landscape and
hardscape components of this project are beyond budgets for this fiscal year,
however the BID plans to pay 100% of the Flower Street Sign Program and has
budgeted $22,000 towards this goal. The Street Sign Program shall include
replacement of existing street signs in the Business District with taller and larger signs
that would include an illustration of the Flower in which the street is named.
2.3 News Racks Program
The BID has been striving to upgrade the Newspaper Racks throughout the Business
District. The current news racks are damaged, unsafe and in some cases take up
valuable parking spacing on Coast Hwy. The improvement program groundwork has
begun in FY 2015/16 with the help of the City staff, legal department and Council.
The Guidelines are almost complete and the BID has budgeted $20,000 towards the
cost of project completion. The Board is also asking City Council to consider
assisting with an additional $25,000 from the City's general fund. In addition, the BID
will be working with the City on proposed changes to the Municipal Code evaluating
the condition and placement of Newspaper stands.
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ATTACHMENT A
2.4 Parking Improvements
The BID will continue to study and analysis the various components affecting parking
in Corona del Mar and identify possible solutions working with property owners and
City staff on parking ordinances and the possible creation of a Parking District.
2.5 Landscaping & Tree Well Maintenance
The BID will continue to provide maintenance through a landscape agreement to
assure the proper care, cultivation and irrigation of 180 tree well areas. The BID will
continue to provide oversight of overall landscaping in the village working closely with
the City. The BID will also pay for the upkeep and repair of the irrigation backflow
valves that water the street trees.
2.6 Streetscape & Street Furniture Maintenance
The BID will continue to maintain and refurbish existing street furniture including trash
receptacles, benches, bike racks and bus stops to ensure quality aesthetics.
VISION 2020 — MARKETING & MEMBER BENEFITS
2.7 Website & Communications
The BID has been working with an antiquated website platform for many years and
has begun efforts in FY 2015-16 to rebuild its website. During FY 2016-17, the BID
will continue creating a state of the art website to enhance the online branding of the
District, increase exposure to the BID projects and accomplishments, and improve
electronic member communications. The BID shall coordinate changes to content,
transfer of maintenance and hosting and related tasks with developers for a
successful and useful web presents.
2.8 Marketing & Media Campaigns The BID will continue to develop and manage a
variety of marketing & media programs through the CdM Chamber of Commerce to
assist the retailers in the Business District. One highlight focus shall include a "Shop
Local" Ad Campaign, Holiday Ad campaign and development of various print media
and online marketing for Corona del Mar's Business District. The BID will maintain
the existing Social Media Platform and develop methods to improve electronic
communications with its members. The Social Media tools allow further promotions
of shopping local campaigns and utilizing local merchants within the District. The BID
will maintain the existing BID marketing programs and develop new strategic
campaigns to promote economic growth within the District as it does each year. The
BID will continue media relations with local press and community associations and
maintain or develop new BID marketing collateral.
2.9 Corona del Mar BID Member Directory, Window Decals & Informational
Brochures.
The BID shall continue to co -produce and co -publish the annual business
membership promotional publication called the Corona del Mar Business Directory
(Directory). The Directory shall list and market the Corona del Mar BID Members in a
colorful print publication campaign for shopping local and mailed to 10,000-12,000
households in Corona del Mar and surrounding areas. The BID will also update its
annual Vision 2020 brochures listing the BID's recent accomplishments and future
goals. This brochure will be distributed with the annual member assessment mailings
in July and throughout the year.
N
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ATTACHMENT A
2.10 Christmas Walk
The BID will contribute funds to the CdM Chamber to sponsor the annual Christmas
Walk, which successfully stimulates the economic climate of the District and provides
a promotional platform for all businesses within the District boundaries and beyond.
2.11 Pacific Coast Hwy Dolphin Topiary Program
The BID will continue to fund & coordinate the festive seasonal decorations of the
Dolphin Topiaries at the intersection of Marguerite and Coast Highway. The BID
continues to receive countless online communications from the local community on
the value of this traditional program.
2.12 Street Light Banner Program
The BID will continue to fund and coordinate the rotating Light Pole Banner Program
to highlight the annual CDM Signature Community events (Annual Town Meeting,
Scenic 5K, Christmas Walk) as well as the Happy Holidays Banners. The BID will
continue to work with vendor and City on permits, schedules and
installation/breakdown. The Light Pole Banner Program continues to offer the
Business District a sense of community spirit and promotion.
2.13 Business District Holiday Decor Program
The BID will continue to fund and coordinate installation and maintenance of the
annual Holiday Decorations within the Business District. The BID will work with the
contract vendor and the City on annual permits, lighting maintenance, &
installation/breakdown as in past years.
2.14 Marketing Consulting & Reporting
The BID shall continue the marketing consulting contract with the CDM Chamber of
Commerce to formulate, coordinate and administer the marketing efforts of the BID
and report to the Board routinely on the results of the marketing activities.
VISION 2020 — OUTREACH
2.15 Annual Town Meeting
The BID will continue to hold and produce the Annual Town Meeting for Corona del
Mar and coordinate a "State of the Business District Address" to its members and
residents alike. The meeting serves as an outreach platform and community
gathering for the District. The Annual Meeting is required by the BID bylaws.
2.16 Business Beautification Award Program
The BID will continue to pay for and manage the successful bi-monthly Business
Beautification Award Program by identifying business locations within the District who
have renovated, remodeled or enhanced the aesthetics of their storefronts
contributing to the overall Vision 2020 Plan. Recipients of the award receive media
attention and an award at a community event.
2.17 Outreach Materials & Mailings
The BID shall continue to communicate with the community through exhibiting at
various monthly and annual events. Programs, collateral and BID announcement will
be available, displayed and communicated through the CDM Chamber of Commerce,
Residents Association and at other community events. The BID will continue to mail
members who have paid their membership assessments a membership decal
signifying they are in good standing with the BID.
3
26-13
ATTACHMENT A
VISION 2020 — ADMINISTRATION
2.18 Administrative Consulting & Reporting
The BID shall continue the administrative consulting contract with the CDM Chamber
of Commerce to formulate, coordinate and administer the BID and report to the Board
routinely on the results of the administrative duties. Activities include preparing &
Coordinating Agendas, memos, communications and/or reports (preparation of
annual reports & budget). Other duties include serving as liaison with City Staff and a
post -meeting action item list provided to representative to the City Manager's Office.
The BID Board shall continue to assume some administrative responsibility to include
taking Meeting Minutes.
2.19 Administrative Expenses
The BID shall continue to operate & conduct general business through the Com
Chamber of Commerce as a designated consultant who shall provide for a physical
mailing address, telephone answering service, office equipment, meeting space and
storage of BID collateral.
2.20 Accounting Services
The City shall provide part-time staff support, solely responsible for handling the
bookkeeping services for the BID. The employee would coordinate the assessment
billing and collection efforts, accounts receivable and payable, prepare the monthly
financial reports, and assist with posting meeting agendas and minutes.
3. Estimated Cost of Improvements & Activities for FY 2016-17
Improvements
$
48,800
Landscaping (Maintenance & Other)
$
20,480
Streetscape) (Maintenance & Other)
$
6,000
Marketing & Administration
$
73,700
Website (New)
$
10,100
Holiday Decor & Lite Pole Banner Program
$
29,178
Outreach
$
1,342
Administrative Expenses
$
1,400
TOTAL
$
191,000
2020 Vision Plan Revisions
The Board continues to reevaluate and revise the 2020 Vision Plan. Subcommittee meetings &
workshops to develop new objectives will continue to be held. Efforts will continue to inform
business and residential communities of the findings of the board
4. Method and Basis of Levying the Assessment Shall Continue as Follows:
The benefit assessments will be collected by the City in one installment. The benefit
assessment shall be equal to one hundred fifty percent (150%) of the City's annual business
license fee as established pursuant to Chapter 5.08 of the Municipal Code. The penalty for
delinquent payments shall be equal to that established for delinquent business license fees
pursuant to Chapter 5.04 of the Municipal Code, providing that the penalty amount added
shall in no event exceed fifty percent (50%) of the assessment amount due. Individuals with
more than one business entity within the assessment boundaries shall only be required to
pay the District assessment for the largest business, shall be exempt from assessments on
4
26-14
ATTACHMENT A
additional businesses within the District, and shall continue to pay required business license
fees in accordance with Chapter 5.08 of the Municipal Code. Banks and financial institutions
that are exempt from City business license regulations shall be assessed $500/year.
Insurance agencies that are exempt from City business license regulations shall be assessed
$250/year. Persons operating in one of the following types of businesses, as an independent
contractor in an establishment owned by another person shall be exempt from this
assessment: 1. Hair stylists; 2. Nail technicians; 3.Real estate agents. Assessments shall be
collected in one annual installment at the beginning of the fiscal year, and be pro -rated for
new businesses that open during the fiscal year. The BID is considering recommending a
more aggressive collection effort on delinquent member assessments.
5. Surplus Carryover from Fiscal Year 2015-2016
It is estimated that approximately $64,000 will be carried over from FY2015/16 to FY2016-17.
6. Sources of Contributions from other than levy
In addition to the annual BID assessments to members, the BID assumes there will be the
following additional funds or services contributed from the City of Newport Beach to BID
programs and projects for the FY 2016-2017:
a. City "Matching Funds" or Standard Annual Contribution: $ 20,000
b. City support for the newspaper rack program $ 25,000
Prior Year Accomplishments
The FY 2015-2016 was a successful year for the District. The City contributed $20,000 as the third
installment of a five-year commitment to support the BID. The BID successfully began work or
completed projects & programs, maintained existing programs and developed new projects within
the CdM Village as follows:
Improvement Projects
Gateway Electrical Components $ 20,000
Marguerite Project $ 2,200
Streetscape Maintenance
$ 580
Landscaping
Tree Well Landscaping & Maintenance & Back Flow $ 20,000
Holiday D6cor & Lite -pole Banner Program
Dekralite Contract $ 24,800
Marketina & Administration
Ad Campaigns, Brochures, Website Maintenance & Hosting, Business Directory,
Dolphin Topiary Program, Beautification Program, Xmas Walk Sponsorship,
Membership Decals, Annual Mtg, Mailings, Storage & Physical Address, Board
Administration, Agendas, Reports, Communications.
$ 42,000
TOTAL
5
$109,580
26-15
ATTACHMENT A
Corona del Mar Business Improvement District
Proposed Operating Budget / Fiscal Year July 1, 2016 thru June 30, 2017
Source of Funds
Budget
Member Assessment (net)
107,000.00
City Matching Funds
20,000.00
Carry over contribution from FY 2015-16
64,000.00
Total Sources of Funds
191,000.00
Use of Funds
Administration
Mailings
1,400.00
Total Administrative
1,400.00
Improvements
Marguerite Project
22,000.00
Gateway Electrical Maintenance
1,000.00
Parking
3,000.00
Consulting / Studies
2,800.00
News Racks
20,000.00
Total Improvements
48,800.00
Landscaping
Backflow Valve
2,000.00
Landscape/Tree Wells - (Pinnacle Contract)
12,480.00
Landscaping Contingency
6,000.00
[Total Landscaping
20,480.00
Streetscape
Street Furniture (Maintenance)
1,000.00
Street Furniture (Benches)
5,000.00
Total Streetscape
6,000.00
Marketing & Administration
Marketing Campaigns & Programs
15,000.00
Collateral/Brochures
1,600.00
Directory
7,500.00
Christmas Walk
4,000.00
Dolphins
1,000.00
Beautification Award Program
1,000.00
Office facilities/Storage/Phones
3,500.00
Social Media/Communications
1,200.00
Annual Meeting
1,000.00
Membership decals
1,200.00
Website - Hosting & Tech Support
1,500.00
Website - Maintenance
7,200.00
Consulting (Reporting)
23,000.00
Contingency
5,000.00
Total Marketing
73,700.00
Website - Development
Website - Development & Project Management
9,100.00
Contingency
1,000.00
Total Marketing
10,100.00
Highway Decor - Dekralite
Banner Program (Litepole)
5,178.00
Holiday Decor (Contract)
21,000.00
Contingency
3,000.00
Total Marketing
29,178.00
Outreach
Contributions (Sherman Gardens)
500.00
Community Workshops
842.00
Total Outreach
1,342.00
Bad Debt Expense
Total Uses of Funds
191,000.00
26-16
ATTACHMENT A
Corona del Mar Business Improvement District
D��
Newport Beach City Council
100 Civic Center Drive
Newport Beach, CA 92660
Dear City Council,
RE: FY 2016/17 General Fund Request of $25,000 for Newspaper Rack Proiect
February 23, 2016
Thank you on behalf of the Board of Directors of the Corona del Mar Business Improvement District
for your continued support and assistance with CIP project funding within the City's District 6
business community. Working together, the "Vision" for Corona del Mar is moving forward and
taking shape thanks to our council and our dedicated volunteers.
CdM BID - Proiect funding for FY 2016-17
In addition to the CdM BID's annual programs and maintenance which are funded by the BID, we
would like the council to consider contributing funds in the amount of $25,000 for completion of the
Newspaper Rack Project. This project began in FY 2015-16 and has invested city staff assistance to
get to this point. It is the wish of the BID Board to complete the project.
Thank you for your consideration.
Sincerely, ��vv
.r�.eti�zrn cJ�rr�i�
Chairman, Corona del Mar Business Improvement District
26-17
BID
City
funding
Funding
Newspaper Rack Project
Replacement of old & damaged News Racks
$20,000
$25,000
with Decorative Pedestal Replacements
Thank you for your consideration.
Sincerely, ��vv
.r�.eti�zrn cJ�rr�i�
Chairman, Corona del Mar Business Improvement District
26-17
ATTACHMENT A
Minutes of Business Improvement District Parking Sub -committee Meeting to address city staffs
questions regarding the possible installation metered pay parking within the commercial zone
Date: April 5, 2016
Time: 2:00 PM
Location: Newport Beach Civic Center, Crystal Cove Conference Boom, Bay 2D
Attendees: Bernie Svalstad, BID
Jim Walker, BID
Scott Laidlaw, BID
Ed Sefich, City Council
Scott Peotter, City Council
Dan Matusiewicz, Finance Director/Treasurer, City of Newport Beach
Benjamin Ideba, Associate Planner, City of Newport Beach
Herman Simmons, Senior Manager 1, SP+ Municipal Services
Bernie Svalstad brought the meeting to order. Jim Walker began the meeting with a review of
previously recommended proposals to improve the overall health of the BID by addressing the
overall parking situation in CDM below:
(1)To create/free up more parking:
a. Modify the CUP process to incentivize existing property owners and newly
developed properties with unused night or daytime parking to share their
parking at off peak hours (facilitate shared parking agreements)
b. Expand existing parking lots like the public parking at Marguerite/Bayside
Bandara) Lot and old School Park Lot with second level, incorporate public
amenities like green space/landscaping into the design creating an amenity for
the neighborhood
c. Propose the creation of a parking revenue district for the CDM Village
d. Propose installation of parking meters at public parking lots (enlarged Bandara,
School park, Oasis at night) to help offset cost
e. Propose installation of parking meters within the commercial zone to generate
revenue to offset cost of parking structures and encourage better
turnoverlincreose efficiency
f. Consider collecting development fees for new projects to fund new parking
facilities
(2)To reduce the parking requirement:
a. Incorporate the existing on street parking inventory within the commercial zone
to offset and reduce the current onsite requirement by between 25%-50%
b. Propose use of Oasis parking lot and City Hall parking lot for off-peak employee
parking to reduce the need for employee parking in the current parking
requirement (currently about 20-25% of the required parking is taken up by
employees)
c. Provide parking requirement credit (reduction) to restaurants who create/join in
a shared valet parking pool
d. Allow for the payment of in lieu parking fees to help offset the cost of expansion
of existing parking foci"lities (Bandana Lot and ofd School Park Lot, etc)
Dan Matusiewicz outlined the ways in which a pay system could be set up, options for changing
rates, the city's ideas about % of funds that would be based through to the BID and went
26-18
ATTACHMENT A
1l" rlOL c h the v aniCk s rnietl- ods i l- at the ciiy 1- as usec in 1l Ei pasi io dirieci parking re\ enue 1u ridj
back inio the comrriEuicial c isinict fromi which they arEl garieraled.
I -I was also disccised it ai il-e rinoposed revenues would not likely bEi eriaL gh io builc new
parikirig faciliiias. Scott Pecii ter and 8d 9Eilich said Thai il-ey would howEI�Ein be iri favor of IOCI% of
any riEli parikirig revenues be directec back into CDM.
How to frEie up and betier L iilize existing LriderLliliKid privaie perkirig was cis cussed.
Hen Ideba adduEissed sorTIEI of the inachanics of de\ eloping sl-cred Flarking agneerrieriis which
curneritly wog Id rieqL irie il- e priocessing oil a CUR w l-icl- is a significarii deterrerii. HEI laic that the
zoning code could bEi rev iced io allow the planning c irecior icI review and perrriii sl-arEld
parikirig agreements. HEIri also pointed oul some oil il-e recommendations fnorri the last parking
siLdy specillically assaciated with way iiriding, aliernaie iriarisporiaiiori, eic. that could still be
implemented.
How to boil- read- out io it e residents and ac dress their major coricerns with EIIII-eri mieiering
and/reduction iri tl- e parking requirernienti was disclssad. li was aclneEid Thai il-e biggest issua for
riesic ents was emplcryaes parking iri the iirsi Jew resideriiial blacks and 11-e ricise assaciated with
i l- cin late c epari ure.
Tl• e follawirig are gerieral reccrrimeric ations frorri tl- e c iscussion:
1. NIciv e forward wi11- continued outreacl- io the businesses and residents
2. Support it e concept of pay parking iri the corrirriarcial districi i'i all ries fc rids
comae bank io CDN io improve/incriease available parking
,:I. Recomimienc a charige iri aoriirig review procec L res io allow the planning
director to approve shared parikirig agreements
�. Use the parkirig rievenLas to " rarii' existing privalEll parking ihci currieriily is riot
used at nigf 1, ori c111 -all limes Thai care be sl• ared
EI. Use the raniad parking first to prcn ide designated erniployee parkirig areas
E. Takirig iriio accourit axistirig street parking 11 -a -I a patron will now pay Iori and an
iricrease iri available parking tl-noLclh shariec parking agrieemieriis rieccrrimerid
reducing tl- e city zoriing parik ing requ iriements.
26-19
ATTACHMENT A
RESOLUTION NO. 2016-63
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
NEWPORT BEACH, CALIFORNIA, DECLARING ITS
INTENTION TO RENEW THE CORONA DEL MAR BUSINESS
IMPROVEMENT DISTRICT AND LEVY ASSESSMENTS FOR
THE FISCAL YEAR OF JULY 1, 2016 TO JUNE 30, 2017, AND
FIX THE TIME AND PLACE OF A PUBLIC HEARING
WHEREAS, the Corona del Mar Business Improvement District ("CdM BID") was
established in 1997 pursuant to the Parking and Business Improvement Area Law of 1989,
California Streets and Highways Code, Sections 36500 et seq., ("1989 Law"), which requires
an annual report to be filed and approved by the City Council for each fiscal year; and
WHEREAS, the Advisory Board, known as the CdM BID Board of Directors, has
prepared an Annual Report for the 2015-2016 fiscal year which is on file in the Office of the
City Clerk; and
WHEREAS, on May 24, 2016, the CdM BID Annual Report was filed and approved by
the City Council.
NOW, THEREFORE, the City Council of the City of Newport Beach resolves as
follows:
Section 1: The City Council hereby declares its intention to renew the CdM BID for
fiscal year July 1, 2016 to June 30, 2017 pursuant to the 1989 Law.
Section 2: The City Council hereby declares its intention to levy assessments for the
CdM BID for the fiscal year July 1, 2016 to June 30, 2017 pursuant to the 1989 Law. Such
benefit assessment shall be as follows:
A. Banks and financial institutions that are exempt from City business license
regulations shall be assessed Five Hundred Dollars ($500) per year.
B. Insurance agencies that are exempt from City business license regulations shall
be assessed Two Hundred Fifty Dollars ($250) per year.
C. Persons operating one of the following types of businesses as an independent
contractor in an establishment owned by another person shall be exempt from
this assessment:
1. Hair stylists
2. Nail technicians
3. Real estate agents.
D. The assessment for all other businesses within the CdM BID shall be one
hundred fifty percent (150%) of the annual business license tax as established
pursuant to Chapter 5.08 of the Newport Beach Municipal Code.
26-20
ATTACHMENT A
Resolution No. 2016-63
Page 2 of 3
Section 3: The penalty for delinquent payments shall be equal to that established
for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach
Municipal Code, providing that the penalty to be added shall in no event exceed fifty percent
(50%) of the assessment amount due..
Section 4: The benefit assessments shall be collected by the City, or its designee,
in one annual installment. The assessment for new businesses shall be pro -rated according
to the number of full months remaining in the CdM BID's fiscal year.
Section 5: The improvements and activities to be funded by the benefit
assessments shall include only the following:
1. Marketing, advertising, and public relations
2. Public area improvements and maintenance programs
3. Promotion of public events that are to take place on or in any public
places in the area
4. General promotion of retail trade activities
5. Administration.
The implementation of these actions is described in the CdM BID Fiscal Year 2015-2016
Annual Report, which is on file with the Office of the City Clerk located at 100 Civic Center
Drive, Bay 2E, Newport Beach, CA 92660.
Section 6: The location of the CdM BID will remain the same: Generally located on
East Coast Highway from Hazel Drive to Avocado Avenue, as set forth with greater specificity
in the map attached as Exhibit A, and incorporated herein by reference.
Section 7: The time and place for a public hearing on the CdM BID Renewal is set
for 7:00 p.m. or as soon thereafter as the matter may be heard on June 14, 2016, at the
Council Chambers located at 100 Civic Center Drive, Newport Beach, CA 92660.
Section 8: During the public hearing, the City Council shall hear and consider all
protests against the establishment area, or the furnishing of specified types of improvements
or activities within the area. Protests may be made orally or in writing, but if written shall be
filed with the City Clerk at or before the time fixed for the hearing and contain sufficient
documentation to verify business ownership and validate the particular protest. If written
protests are received by the owners of the businesses within the CdM BID which pay fifty
percent (50%) or more of the total assessments to be levied, no further proceedings to renew
the CdM BID shall be taken for a period of one year from the date of the finding of a majority
protest by the City Council. If the majority protest is only against the furnishing of a specific
type or types of improvements or activity or benefit within the CdM BID, those types of
improvements or activities or benefit zones shall be eliminated.
26-21
ATTACHMENT A
Resolution No. 2016-63
Page 3 of 3
Section 9: Further information regarding the proposedCdM BID renewal may be
obtained at the City Manager's Office, 100 Civic Center Drive, Bay 2E, Newport Beach, CA
92660; 949-644-3031.
Section 10: The City Clerk is directed to provide notice of the public hearing in
accordance with Streets and Highways Code Sections 36523 and 36541.
Section 11: The City Council finds the adoption of this resolution of intention is not
subject to the California Environmental Quality Act ("CEQA") pursuant to Sections
15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical
change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section
15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because
it has no potential for resulting in physical change to the environment, directly or indirectly.
Section 12: If any section, subsection, sentence, clause or phrase of this resolution
is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the
validity or constitutionality of the remaining portions of this resolution. The City Council
hereby declares that it would have passed this resolution, and each section, subsection,
sentence, clause or phrase hereof, irrespective of the fact that any one or more sections,
subsections, sentences, clauses or phrases be declared invalid or unconstitutional.
Section 13: This resolution shall take effect immediately upon its adoption by the City
Council and the City Clerk shall certify the vote adopting the resolution.
ADOPTED this 24th day of May, 2016.
Diane B. Dixon
Mayor
ATTEST:
1 u �
Leilani I. Brown
City Clerk 0. ��'
po R`N
Attachment: Exhibit A (Boundary Map)
26-22
ATTACHMENT A
STATE OF CALIFORNIA
COUNTY OF ORANGE
CITY OF NEWPORT BEACH
I, Lellani I. Brown, City Clerk of the City of Newport Beach, California, do hereby certify that the
whole number of members of the City Council is seven; that the foregoing resolution, being Resolution
No. 2016-63 was duly and regularly introduced before and adopted by the City Council of said City at a
regular meeting of said Council, duly and regularly held on the 20 day of May, 2016, and that the same
was so passed and adopted by the following vote, to wit:
AYES: Council Member Peotter, Council Member Duffield, Council Member Seiich,
Council Member Curry, Council Member Petros, Mayor Pro Tem Muldoon,
Mayor Dixon
NAYS: None
IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the official seal of
said City this 25th day of May, 2096.
Leilani I. Brown, MMC
City Clerk
Newport Beach, California
(Seal) 4 �EWP�
Q �
t�-
U
�c
26-24
ATTACHMENT B
Corona del Mar Business Improvement District
Proposed Operating Budget / Fiscal Year July 1, 2016 thru June 30, 2017
Source of Funds
Budget
Member Assessment (net)
107,000.00
City Matching Funds
20,000.00
Carry over contribution from FY 2015-16
64,000.00
Total Sources of Funds
191,000.00
Use of Funds
Administration
Mailings
1,400.00
Total Administrative
1,400.00
Improvements
Marguerite Project
22,000.00
Gateway Electrical Maintenance
1,000.00
Parking
3,000.00
Consulting / Studies
2,800.00
News Racks
20,000.00
Total Improvements
48,800.00
Landscaping
Backflow Valve
2,000.00
Landscape/Tree Wells - (Pinnacle Contract)
12,480.00
Landscaping Contingency
6,000.00
[Total Landscaping
20,480.00
Streetscape
Street Furniture (Maintenance)
1,000.00
Street Furniture (Benches)
5,000.00
Total Streetscape
6,000.00
Marketing & Administration
Marketing Campaigns & Programs
15,000.00
Collateral/Brochures
1,600.00
Directory
7,500.00
Christmas Walk
4,000.00
Dolphins
1,000.00
Beautification Award Program
1,000.00
Office facilities/Storage/Phones
3,500.00
Social Media/Communications
1,200.00
Annual Meeting
1,000.00
Membership decals
1,200.00
Website - Hosting & Tech Support
1,500.00
Website - Maintenance
7,200.00
Consulting (Reporting)
23,000.00
Contingency
5,000.00
Total Marketing
73,700.00
Website - Development
Website - Development & Project Management
9,100.00
Contingency
1,000.00
Total Marketing
10,100.00
Highway Decor - Dekralite
Banner Program (Litepole)
5,178.00
Holiday Decor (Contract)
21,000.00
Contingency
3,000.00
Total Marketing
29,178.00
Outreach
Contributions (Sherman Gardens)
500.00
Community Workshops
842.00
Total Outreach
1,342.00
Bad Debt Expense
Total Uses of Funds
191,000.00
26-25
ATTACHMENT C
Corona del Mar Business Improvement District
Proposed Operating Budget / Fiscal Year July 1, 2016 thru June 30, 2017
26-26
REVISED
Source of Funds
Budget
Member Assessment (net)
107,000.00
City Matching Funds
40,000.00
Carry over contribution from FY 2015-16
64,000.00
Total Sources of Funds
211,000.00
Use of Funds
Administration
Mailings
1,400.00
Accounting and Financial Reporting Services
15,600.00
Total Administrative
17,000.00
Improvements
Marguerite Project (Landscaping)
22,000.00
Gateway Electrical Maintenance
1,000.00
Parking
3,000.00
Consulting / Studies
2,800.00
News Racks
20,000.00
Total Improvements
48,800.00
Landscaping
Backflow Valve
2,000.00
Landscape/Tree Wells - (Pinnacle Contract)
12,480.00
Landscaping Contingency
6,000.00
Total Landscaping
20,480.00
Streetscape
Street Furniture (Maintenance)
1,000.00
Street Furniture (Benches)
5,000.00
Total Streetscape
6,000.00
Marketing & Administration
Marketing Campaigns & Programs
15,000.00
Collateral/Brochures
1,600.00
Directory
7,500.00
Christmas Walk
4,000.00
Dolphins
1,000.00
Beautification Award Program
1,000.00
Office facilities/Storage/Phones
3,500.00
Social Media/Communications
1,200.00
Annual Meeting
1,000.00
Membership decals
1,200.00
Website - Hosting & Tech Support
1,500.00
Website - Maintenance
7,200.00
Consulting (Reporting)
23,000.00
Contingency
5,000.00
Total Marketing
73,700.00
Website - Development
Website - Development & Project Management
9,100.00
Contingency
1,000.00
Total Marketing
10,100.00
Highway D6cor - Dekralite
Banner Program (Lite pole)
5,178.00
Holiday D6cor (Contract)
21,000.00
Contingency
3,000.00
Total Marketing
29,178.00
Outreach
Contributions (Sherman Gardens)
500.00
Community Workshops
842.00
Total Outreach
1,342.00
Total Uses of Funds
206,600.00
26-26
ATTACHMENT D
RESOLUTION NO. 2016-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
NEWPORT BEACH CONFIRMING THE LEVYING OF
ASSESSMENTS FOR THE FISCAL YEAR OF JULY 1, 2016 TO
JUNE 30, 2017 FOR THE CORONA DEL MAR BUSINESS
IMPROVEMENT DISTRICT
WHEREAS, on May 24, 2016 the Corona del Mar Business Improvement
District annual report and budget was filed and approved by the City Council;
WHEREAS, on May 24, 2016 the City Council adopted a Resolution of
Intention (No. 2016-63) declaring the intention to levy assessments for the
Corona del Mar Business Improvement District for fiscal year July 1, 2016 to
June 30, 2017; and
WHEREAS, on June 4, 2016 the City Clerk published Resolution No.
2016-63 declaring the City Council's intention to levy assessments for the
Corona del Mar Business Improvement District for fiscal year July 1, 2016 to
June 30, 2017; and
WHEREAS, a public hearing regarding the renewal of the Corona del Mar
Business Improvement District was held on June 14, 2016 without a majority
protest.
NOW, THEREFORE, the City Council of the City of Newport Beach
resolves as follows:
Section 1: The City Council hereby confirms the levy of assessments as
described in the Resolution of Intention, dated May 24, 2016, for the Corona del
Mar Business Improvement District for the fiscal year July 1, 2016 to June 30,
2017.
Section 2: The City Council finds the adoption of this resolution of
intention is not subject to the California Environmental Quality Act ("CEQA")
pursuant to Sections 15060(c)(2) (the activity will not result in a direct or
reasonably foreseeable indirect physical change in the environment) and
15060(c)(3) (the activity is not a project as defined in Section 15378) of the
CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it
has no potential for resulting in physical change to the environment, directly or
indirectly.
26-27
Resolution No. 2016 -
Page 2 of 2
Section 3: If any section, subsection, sentence, clause or phrase of this
resolution is, for any reason, held to be invalid or unconstitutional, such decision
shall not affect the validity or constitutionality of the remaining portions of this
resolution. The City Council hereby declares that it would have passed this
resolution, and each section, subsection, sentence, clause or phrase hereof,
irrespective of the fact that any one or more sections, subsections, sentences,
clauses or phrases be declared invalid or unconstitutional.
Section 4: This resolution shall take effect immediately upon its
adoption by the City Council and the City Clerk shall certify the vote adopting the
resolution.
ADOPTED this 14 day of June, 2016.
Diane B. Dixon, Mayor
ATTEST:
Leilani I. Brown, City Clerk
26-28