Loading...
HomeMy WebLinkAbout27 - Renewal of the NBRABID for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017Q Pp�T CITY OF O � e s NEWPORT BEACH r CqIlFOR�P City Council Staff Report June 14, 2016 Agenda Item No. 27 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Dave Kiff, City Manager - 949-644-3001, dkiff@newportbeachca.gov PREPARED BY: Mary Locey, Management Analyst/BID Liaison PHONE: 949-644-3031 TITLE: Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 ABSTRACT - The annual renewal of the Newport Beach Restaurant Association Business Improvement District (NBRA BID) requires a public hearing to determine if there is a majority protest against the levied assessments or a specific improvement, activity or benefit proposed by the BID for fiscal year 2016-2017. The California Streets and Highways Code Sections 36500 et seq., grants the City Council the authority to appoint an advisory board for Business Improvement Districts formed under the Parking and Business Improvement Area Law of 1989. Following renewal of the BID, the City Council may appoint an advisory board to serve the BID in fiscal year 2016-2017. RECOMMENDATIONS: a) Hold a public hearing regarding the renewal of the Newport Beach Restaurant Association Business Improvement District; b1)lf protests represent less than 50 percent of the total assessment amount, adopt Resolution No. 2016-79, A Resolution of the City Council of the City of Newport Beach, California, Confirming the Levying of Assessments for the Fiscal Year of July 1, 2016 to June 30, 2017 for the Newport Beach Restaurant Association Business Improvement District; or 27-1 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 2 b2)lf protests represent 50 percent or more of the total assessment, abandon the proceedings to renew the Newport Beach Restaurant Association Business Improvement District; c) Determine that the action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because it will not result in a physical change to the environment, directly or indirectly; d) Increase the Newport Beach Restaurant Association Business Improvement District funding to $40,000 each year through fiscal year 2017-2018; e) Authorize staff to enter into a two-year agreement for the Newport Beach Restaurant Association Business Improvement District bookkeeping services with Newport Beach & Company for a not -to -exceed amount of $36,000; f) Appoint the following to the Newport Beach Restaurant Association Business Improvement District Advisory Board of Directors for fiscal year 2016-2017: John DeFrenza, representing Crocker's "The Well Dressed Frank" Mario Marovic, Malarky's Irish Pub Bruno Massuger, Newport Dunes Resort Matthew Meddock, Sessions West Coast Deli Dan Miller, The Village Inn Jordan Otterbein, A Restaurant & Market Catherine Pavlos, Provenance Restaurant Christopher Roman, CUCINA enoteca Brendon Salisbury, The Cannery Restaurant Ron Schwartz, Muldoon's Irish Pub Jim Walker, The Bungalow Restaurant FUNDING REQUIREMENTS: The City of Newport Beach (City), or its approved designee, collects the member assessments on behalf of the Newport Beach Restaurant Association Business Improvement District (NBRA BID) and remits the monies back to the BID for funding the activities described in the annual report, which was filed with the City Council on May 24, 2016. In addition to the assessments, the City's proposed fiscal year (FY) 2016- 2017 budget includes sufficient funding for providing $40,000 to continue to support the NBRA BID. The $40,000 annual funding would be expensed to the City Manager's Office, Economic Development Division, 01020202-841046. 27-2 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 3 DISCUSSION: The Newport Beach Restaurant Association Business Improvement District (NBRA BID) was formed pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law), codified in Streets and Highways Code Sections 36500 et seq., for the purpose of financing activities and programs to benefit businesses located and operating in the area. The NBRA BID territory encompasses any food service business (such as restaurants, groceries with a dine -in or take-out food service, mini -marts, gas stations with take-out food service and bars serving food) doing business within the boundaries of the City of Newport Beach. In accordance with the 1989 Law, a public hearing must be held each year prior to the renewal of a BID. If written protests are received from the owners of the businesses within the BID which pay 50 percent or more of the total assessment to be levied, no further proceedings to renew the BID shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specific type or types of improvements or activity or benefit within the BID, those types of improvements or activities or benefit zones shall be eliminated. If protests represent less than 50 percent of the total assessment, the City Council may renew the BID. The NBRA BID is nearing the end of its FY 2015-2016 and its Advisory Board of Directors has requested renewal of the BID for FY 2016-2017. Pursuant to the 1989 Law, an annual report must be prepared and a public hearing must be held prior to the BID's renewal. During its May 24, 2016 regular meeting, the City Council approved the NBRA BID FY 2015-2016 Annual Report, adopted a Resolution of Intention to levy and collect assessments for the BID in FY 2016-2017, and set a public hearing for the BID renewal to take place on June 14, 2016. See Attachment A for the May 24, 2016 staff report and Resolution No. 2016-63. A public notice of the Resolution of Intention to levy and collect assessments for the renewal of the NBRA BID and the time and place of the public hearing was published in the Daily Pilot newspaper on June 4, 2016. In addition, it was posted on the City's website (newportbeachca.gov/publicnotices) and, per the 1989 Law; a copy was mailed to each NBRA BID member business. As of the time this report was published by the City Clerk, no letters of opposition to the NBRA BID's renewal have been received by the City. Any subsequent correspondence, with a tabulation of the protests, will be provided to the City Council at its June 14, 2016 meeting. 27-3 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 4 Bookkeeping Services From the time the NBRA BID was established in 1997 through 2014, the City paid for its contracted, bookkeeping services. In 2014, City staff assumed responsibility for the BID's bookkeeping and a brief history of how that change occurred follows. Spring 2013 On March 26, 2013, the City Council provided staff direction on the amount of administrative and financial support to provide to the City's BIDs. At that time, the City had four BIDs that were formed under the 1989 Law during the mid- to late- 1990s. Of those, the Balboa Village BID and the Marine Avenue BID opted to disband and form merchants associations during the summer of 2013. The NBRA BID and Corona del Mar (CdM) BID opted to remain as BIDs formed under the 1989 Law. The City agreed to fund each of these four entities $40,000 per year for up to five years (through FY 2017-2018). Since the NBRA and CdM BIDs chose to remain as BIDs formed under the 1989 Law, the BID Boards agreed to assume more responsibility for their administration to alleviate some of the need for City staff and financial support. This included the BIDs' assuming the cost of an administrative consultant starting in FY 2013-2014 and the cost of a bookkeeping consultant starting in FY 2014-2015. Spring 2014 In March 2014, the NBRA and CdM BID board chairs expressed concerns to City staff over the BIDs' covering the full cost of the administrative and bookkeeping services. They asked if the City would consider paying for these services. In response, staff proposed an option designed to reduce the administrative and bookkeeping costs for the BIDs and for the City. The proposal, approved by the City Council on May 27, 2014, was for the City to assume BID bookkeeping responsibilities and create a part-time, fiscal clerk position in the City budget. The BID Board members agreed to handle more of the monthly, administrative tasks themselves, such as taking the meeting minutes and preparing other memos and/or reports (including the annual report and budget). This agreement eliminated the need for BID administrative or bookkeeping consultants. However, because the City would be handling the bookkeeping responsibilities in-house, it reduced each BID's annual funding from $40,000 to $20,000 per fiscal year. Ultimately, the Finance Department offered to share one of its existing, full-time employees with the City Manager's Office, alleviating the need for the City to hire a part-time fiscal clerk dedicated to BID bookkeeping. Since the transition, staff has had the opportunity to thoroughly update the database and help with tasks such as tailoring the monthly financial reports to each advisory boards' preferences. 27-4 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 5 Spring 2016 Recently, BID representatives expressed an interest in asking for their annual City funding to be restored back to $40,000 per fiscal year. In return, they would agree to once again outsource bookkeeping services. The City conducted a request for qualifications for BID bookkeeping services and five submissions were received by the April 8 deadline. City staff rated and interviewed the four qualified candidates. Staff then met with the BID Board Chairs to discuss the results and two proposers were invited to present to each BID Board. At the Board meetings, City staff reiterated that the matter was brought forward at the request of BID representatives and that the City would still provide the bookkeeping service should neither BID Board select a new consultant. However, in order for the City to free up staff time and justify any proposed funding increases to each BID, both the BIDs would need to agree to select a consultant and agree to outsource their bookkeeping services. Consultant Selection During its May 25 meeting, the NBRA BID Board heard presentations from the Newport Beach Chamber of Commerce and Newport Beach & Company (NB&Co.). The Board's preference was to keep the bookkeeping responsibilities with the City and ask the City for $30,000 (instead of $20,000) in annual financial support. Its second choice was to contract with Newport Beach & Company for bookkeeping, try to negotiate a lower price for the service, and ask the City for a total of $40,000 in annual financial support. Staff Recommendations It should be noted that, at a separate meeting, the Corona del Mar BID Board voted in favor of recommending outsourcing its BID bookkeeping to a local contractor. It did not opt to keep the service with the City. Therefore, to balance the interests of the BIDs and the City, staff is recommending outsourcing BID bookkeeping services and increasing the City's annual financial support provided to the BIDs. For the NBRA specifically, staff recommends that the City Council reinstate the BID funding to $40,000 per year through FY 2017-2018 and authorize staff to enter into a two- year agreement with NB&Co. for bookkeeping services through FY 2017-2018. The total, not -to -exceed contract amount with NB&Co. would be $36,000 and would be paid directly by the NBRA BID. If the $40,000 funding option is approved by the City Council, the NBRA BID's proposed FY 2016-2017 budget (see attachment B) would need to be adjusted to reflect these changes. The City Council has the authority to amend the BID's budget prior to its adoption. Therefore, staff recommends adjusting the operating budget to increase the amount of City funding listed under Income from $20,000 to $40,000 and increase the 27-5 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 6 Total Income to $253,500. Then, under Expenses, add a bookkeeping services line item for $18,000 and increase the Total Expenses to $253,500. See attachment C for the proposed, revised FY 2016-2017 NBRA BID budget. Advisory Board Appointments The City Council has the authority to appoint an advisory board to the NBRA BID. The City may limit membership on the advisory board to persons subject to the BID assessment, or a designated representative of a member business. The board that serves the NBRA BID is different and distinct from other City advisory bodies and is not appointed in the same manner. The City relies upon the Streets and Highways Code for BID advisory board appointments rather than Council Policy A-2. The NBRA BID's bylaws allow for the appointment of 11 advisory board members. The City Clerk posted a vacancy announcement for the 11 seats available on the NBRA BID's Advisory Board of Directors (board seats are renewed annually). In addition, a notice of the vacancies was mailed to all BID business members. To be eligible to serve on the NBRA BID Advisory Board of Directors, the applicant must be the member business owner or its designated representative. In addition, the business must be in good standing (no debt owed to the City or the NBRA BID). By the April 8 deadline, 11 applications were received and deemed eligible for nomination. The NBRA BID Advisory Board met on May 4 to review the applications and recommended the nomination of the 11 applicants for City Council appointment. The recommended nominees for the FY 2016-2017 NBRA BID Advisory Board of Directors are as follows: John DeFrenza, representing Crocker's "The Well Dressed Frank" Mario Marovic, Malarky's Irish Pub Bruno Massuger, Newport Dunes Resort Matthew Meddock, Session West Coast Deli Dan Miller, The Village Inn Jordan Otterbein, A Restaurant & Market Catherine Pavlos, Provenance Restaurant Christopher Roman, CUCINA enoteca Brendon Salisbury, The Cannery Restaurant Ron Schwartz, Muldoon's Irish Pub Jim Walker, The Bungalow Restaurant If a majority protest does not exist, City staff recommends the adoption of Resolution 2016-79, a Resolution Confirming the Levying of Assessments for the Fiscal Year 2016- 2017 for the Newport Beach Restaurant Association Business Improvement District (Attachment D); increasing annual BID funding to $40,000 through fiscal year 2017- 2018; approving the BID bookkeeping services agreement with Newport Beach & Company; and the subsequent approval of the proposed Advisory Board of Directors. 27-6 Resolution No. 2016-79: Renewal of the Newport Beach Restaurant Association Business District for Fiscal Year 2016-2017 and Advisory Board Appointments for Fiscal Year 2016-2017 June 14, 2016 Page 7 ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: Attachment A — Staff Report from May 24, 2016 Attachment B — NBRA BID Proposed FY 2016-2017 Budget Attachment C — NBRA BID Revised FY 2016-2017 Budget Attachment D — Resolution No. 2016-79 Confirming the Levying of Assessments 27-7 CITY OF ATTACHMENT A May 24, 2016 Agenda Item No. 5 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Dave Kiff, City Manager - 949-644-3001, dkiff@newportbeachca.gov PREPARED BY: Mary Locey, Management Analyst/BID Liaison mlocey@newportbeachca.gov PHONE: 949-644-3031 TITLE: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments in Fiscal Year 2016-2017 ABSTRACT - The Newport Beach Restaurant Association Business Improvement District (NBRA BID) Board of Directors has submitted the BID's fiscal year (FY) 2015-2016 Annual Report for City Council approval and has requested renewal of the BID for FY 2016-2017. RECOMMENDATIONS: a) Determine that the action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because it will not result in a physical change to the environment, directly or indirectly; b) Approve the Newport Beach Restaurant Association Business Improvement District Fiscal Year 2016-2017 Annual Report; and c) Adopt Resolution No. 2016-64, A Resolution of the City Council of the City of Newport Beach, California, Declaring its Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments for the Fiscal Year of July 1, 2016 to June 30, 2017, and Fix the Time and Place of a Public Hearing for June 14, 2016. FUNDING REQUIREMENTS: The City of Newport Beach collects the member assessments on behalf of the NBRA BID and remits the monies back to the BID for funding the activities described in the attached annual report. In addition to the member assessments, in 2013, the City 27-8 ATTACHMENT A Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments in Fiscal Year 2016-2017 May 24, 2016 Page 2 Council agreed to provide $40,000 each year for five years (ending in FY 2017-18) to support the NBRA BID efforts. In 2014, the City Council approved reducing funding to $20,000 when it was agreed to bring the BID accounting (assessment billing, collection, financial reporting) and minimal administrative support in house to be performed by City staff. The City's proposed FY 2016-2017 budget includes sufficient funding to continue to support the NBRA BID. It will be expensed to the Professional and Technical account in the City Manager's Office, Economic Development Division, 01020202-811008. DISCUSSION: The Newport Beach Restaurant Association Business Improvement District (NBRA BID) was formed in 1995 (Ordinance 95-55) pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law), codified in Streets and Highways Code Sections 36500 et seq. The NBRA BID was established for the purpose of financing activities and programs to benefit the businesses located and operating in the area. The NBRA BID encompasses any food service business (such as restaurants, groceries with a dine in or take-out food service, mini -marts, gas stations with take-out food service and bars serving food) doing business within the boundaries of the City of Newport Beach. (A boundary map is attached to the Resolution.) The NBRA BID is nearing the end of its FY 2015-2016 and the Board of Directors has requested renewal of the BID for FY 2016-2017. Pursuant to the 1989 Law, an annual report must be prepared and a public hearing must be held prior to the BID's renewal. The NBRA BID Board of Directors, which serves in an advisory capacity to the City Council, has prepared and submitted the attached annual report (Attachment A) for the Council's review and approval. The report includes a summary of the NBRA BID's FY 2015-2016 accomplishments and revenues, as well as its proposed activities and budget for the new fiscal year. The NBRA BID Board is requesting renewal in its present structure as identified in the annual report. It should be noted, that the NBRA BID Board has been working on amending the BID's structure, and intends to present proposed changes to the City Council for consideration at a later date. A note has been added to the bottom of the budget, which reflects the estimated increase in assessment revenue should the amendment be approved. Fiscal Year 2016 Accomplishments The NBRA BID Board has continued efforts on the priorities identified in its 2013-2016 Strategic Business Plan. Specific areas of focus include providing an annual marketing strategy for promoting dining in Newport Beach, ongoing communications with business members and diners, targeted outreach efforts, and financial oversight and evaluation. 27-9 ATTACHMENT A Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments in Fiscal Year 2016-2017 May 24, 2016 Page 3 The main special event of the NBRA BID is the annual Newport Beach Restaurant Week, held each year in January. This year marked the 10th anniversary of the event and it spanned two full weeks. The event metrics showed a 19 percent year -over -year growth, of the event diners surveyed, 79 percent resided outside of Newport Beach, and 94 percent rated the event as an excellent value (Attachment B). The NBRA BID Board recently adopted a partner program (Attachment C), which is run directly through its marketing agency, Newport Beach & Company (NB&Co.). Interested individuals or businesses pay a small, annual fee to be connected to NBRA BID member businesses and have the opportunity for future advertising and event sponsorship. Through the strategic partnership with NB&Co., the NBRA BID has participated in a variety of community events such as Taste of Balboa, Newport Beach Wine and Food Festival, Balboa Craft Beer Festival, and the Newport Beach Film Festival. The NBRA BID will continue efforts on the above and the remainder of the FY 2016- 2017 activities listed in the annual report including ongoing and regular marketing and public relations. City staff is recommending adoption of Resolution No. 2016-64, a Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District (Attachment D) and levy assessments in fiscal year 2016-2017 and setting the public hearing for renewing the NBRA BID for June 14, 2016. ENVIRONMENTAL REVIEW Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: Attachment A — NBRA BID Annual Report and Budget Attachment B — Newport Beach Restaurant Week Matrix Attachment C — NBRA BID Partner Program Attachment D — Resolution of Intention to Renew the NBRA BID Resolution Exhibit A — NBRA BID Boundary Map 27-10 ATTACHMENT A Newport Beach Restaurant Business Improvement District Fiscal Year 2015-2016 Annual Report As required by Section 36533 of the California Streets and Highways Code, the annual report of the Newport Beach Restaurant Business Improvement District (NBRA BID) contains the required information as follows: 1. Proposed Changes to the District Boundary There are no changes proposed to the district boundaries 2. Improvement and Activities for the Fiscal Year of July 1, 2016 to June 30, 2017 Mission, Values and Goals Pursuant to its Strategic Business Plan 2013- 2016, the NBRA BID will continue its mission through adherence to defined values and guiding principles with the following priority initiatives from the strategic business plan: Marketing I Promotion oc New marketing and media partnerships investigation oc Enhanced website/social media engagement oc Targeted and measurable annual marketing strategy Communication I Education oo Engaging investor outreach strategy and program execution oc Relevant educational program development based on member needs oc Ongoing calendar of events development Community & Stakeholder Relations I Education oo Top Foodservice issues identification and advocacy oo Clearinghouse set-up for charitable causes oo Targeted and measurable annual communications plan with appropriate messaging Financial Resources and Administration oc Updated rolling year strategic plan review oo Aligned program of work and budget allocations oo BID fee structure evaluation and approval oo Board manual development NBRA BID Vision 2020 The NBRA BID is a strong investor and community partner marketing group extolling the city's quality foodservice and brand experience. oo Enhanced foodservice sector brand marketing oo Increased communications of BID stakeholder benefits oo Strengthened community and industry partnerships with higher leveraged results oc Stronger selective communitywide foodservices event involvement and promotion NBRA BID FY 2015-2016 Annual Report I Page 1 of 10 27-11 ATTACHMENT A Objectives 1. Promote Newport Beach restaurants and stakeholder and showcase the local culinary community to increase diner frequency and generate stakeholder sales. 2. Grow awareness of the Dine Newport Beach brand and the Newport Beach dining destination. 3. Foster the Newport Beach culinary community in order to increase restaurant, stakeholder and partner engagement. 4. Leverage the Dine Newport Beach brand and assets to generate incremental revenue for increased program marketing and promotion. Priority Initiatives The NBRA BID has identified and will work in Fiscal Year (FY) 2016-2017 to implement and exceed current and long-term NBRA BID goals and objectives through key activities to realize its vision over the next year. Brand L Dining Destination Awareness NBRA BID will deploy integrated online, print, broadcast, public relations and social media campaigns throughout the year during restaurant need periods, dining holidays and local signature culinary events. WBhsitp The NBRA BID website, DineNB.com, will add relevant content, improved imagery, additional dining guides, curated dining experiences and user-friendly navigation. Blog content will not only be provided by staff, but also by food and lifestyle bloggers and influencers. The website will strive to improve its search engine optimization best practices and focus on Newport Beach dining and restaurant keywords to index higher in organic search. Focus will be on keyword research, volume and competitor analytic tracking. Mobile As the majority of diners use mobile devices to explore culinary offerings and events, the NBRA BID will create an enhanced mobile experience for diners to easily search restaurants by neighborhood, cuisine, price point and location. In addition to user-friendly access to dining guides and curated dining experiences, the Dine NB mobile experience will be optimized for easy online reservation capability. Digital Marketing The Newport Beach dining destination, culinary promotions and events will be advertised with targeted paid search ads on the major search engines and social networks. In addition, the digital marketing team will leverage key industry and media partners to promote the Newport Beach dining destination, Dine NB.com and program messaging. Email The Dine Newport Beach weekly newsletter will deliver relevant information to diners in a timely manner. The newsletter will provide motivating content including culinary round -ups, dining trends, restaurant offers and promotions, and dining events. The NBRA BID will continue to focus on acquisition strategies to grow its subscriber list, as well as leverage partner channels to deploy program messaging. NBRA BID FY 2015-2016 Annual Report I Page 2 of 10 27-12 ATTACHMENT A Social Media Trending culinary topics, images and video content on the existing social channels will drive followers and build online engagement. The NBRA BID will conduct strategic outreach to key culinary, travel and lifestyle influencers in order to engage with these personalities to broadcast to the larger social population and expand the networks. Media Relations The NBRA BID will develop relationships and grow engagement with food and travel writers, influential lifestyle bloggers and media professionals to ensure that the local culinary community, its stakeholders and their promotions and events receive editorial coverage in local, regional and national media outlets throughout the year. Advertising Marketing campaigns with fresh creative and messaging will generate consumer awareness and keep the Newport Beach dining destination, the local culinary community and DineNB.com top of mind in the market. Advertising will appear in a variety of media including online, print and broadcast outlets, as well as in partner channels. Signature Event The NBRA BID will produce Newport Beach Restaurant Week that not only promotes the participating local restaurants, but also positions Newport Beach as Orange County's premier dining destination. Concierge Service The NBRA BID will provide a toll-free phone number serviced by the Newport Beach & Company concierge located at Fashion Island. The concierge service provides restaurant and dining recommendations and reservation assistance. Promotional Materials Marketing collateral will be created to promote DineNB.com and its comprehensive online dining guide. Collateral will be distributed throughout Orange County at airports, hotels, office centers and key visitor locations, as well as at a variety of local events throughout the year. Partnership Opportunities Open to individuals and businesses that want to connect with NBRA stakeholders and Dine Newport Beach Diners, the Partner Program will generate new income through partner fees, advertising and sponsorship opportunities. The NBRA BID will continue to develop additional valuable assets to leverage for incremental income. NBTV Messaging and content about Newport Beach dining will be produced in partnership with Newport Beach TV. An increased library of video content will be utilized to tell the story of Newport Beach as a dining destination and deployed through a variety of NBRA BID and partner channels. Industry & Community Relations The NBRA BID will support organizations and events that assist in promoting the local restaurant and culinary community. Support will include cooperative marketing, online and social media support, public relations assistance and promotion of events with local restaurant and culinary components. NBRA BID FY 2015-2016 Annual Report I Page 3 of 10 27-13 ATTACHMENT A Stakeholder Communications The NBRA BID will engage NBRA restaurants, partners and local stakeholders with email and occasional print communications. The quarterly NBRA newsletter includes information on BID news and meetings, promotional opportunities, as well as industry information and events. Stakeholder Activities The NBRA BID will develop stakeholder events designed to engage and educate members on NBRA activities, promotions and industry issues. These events include neighborhood mixers, workshops and seminars. Civic Event Participation The NBRA BID will participate and contribute to a variety of local civic events including the Annual Newport Beach Mayor's Dinner and the Newport Beach Police Appreciation Breakfast. Professional Relationships The NBRA BID will maintain a variety of industry relationships and memberships with, but not limited to, Newport Beach & Company, the OC Visitors Association, Anaheim/Orange County Visitor & Convention Bureau, California Restaurant Association and the Newport Beach Chamber of Commerce. Annual Meeting_ The NBRA BID will hold its Annual Meeting at a local business, where it will provide a review of the financial standing of the NBRA BID, review marketing and promotion results, discuss goals, objectives and programs for the upcoming fiscal year, and obtain feedback from the general membership. BID Marketing, Administration & Accounting The NBRA BID will contract with an appropriate, full-service vendor to handle all marketing, communications, public relations, website management, administrative and accounting services. BID Operational Costs The NBRA BID will continue to pay for all its operational costs including approved contracts, postal mailings, insurance, bank fees and other administrative expenses. NBRA BID FY 2015-2016 Annual Report I Page 4 of 10 27-14 ATTACHMENT A 3. The Cost of These Activities is Projected as Follows: Advertising I Media Event Marketing & Operational Expenses E -Newsletter Website Content I Blog ers 1777 Digital Marketing I SEO --- $7, Collateral Website Maintenance $5,000 $5,000 Graphic Design I Branding $2,000 Social Media Promotions $2,000 Public Relations $2,000 Annual Meeting $2,000 Community Event Participation $2,500 Strategic Planning I Miscellaneous Expenses $8,000 Research $5,000 Marketing Consultation I Agency Fee $60,000 BID Administration $18,000 Operating Expenses I Insurance $12,000 Dues I Memberships $500 Total $233,500.00 4. The Method and Basis of Levying the Assessment Shall be as Follows: The benefit assessments will be collected by the City in one installment. Assessments shall be collected at the beginning of the fiscal year, and shall be pro -rated for new businesses that open during the year. For establishments with less than eleven (11) employees, the assessment shall be a flat $95.00. For establishments with greater than ten (10) employees, and whose business license tax is less than $600.00, the benefit assessment shall be equal to the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code plus an additional $65.00. For establishments with greater than ten (10) employees, and whose business license tax is $600.00 or more, the benefit assessment shall be equal to the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code plus an additional $145.00. The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty amount added shall in no event exceed fifty percent (50%) of the assessment amount due. 5. Surplus Carryover from Fiscal Year 2015-2016 The NBRA BID estimates that $37,000 will be carried over from FY 2015-2016 to FY 2016- 2017. NBRA BID FY 2015-2016 Annual Report I Page 5 of 10 27-15 ATTACHMENT A 6. Sources of Contributions Other Than Levied Assessments In addition to the income received from the levied assessments and late fees, the NBRA BID FY 2016-2017 budget includes $20,000 in funds from the City. NBRA estimates receiving $25,000 in fees from participating restaurants for signature events, in addition to $10,000 in potential grant funding from the City for a signature event. Carryover from 2015-2016 $37,000 Stakeholder Assessments ($150K Less 10% Uncollected) $135,000 Assessment Late Fees $6,500 City Funding $20,000 Event Income — Participation Fees $25,000 Event Income — City Grant $10,000 Total $233,500.00 7. Accomplishments in Fiscal Year 2015-2016 FY 2015-2016 was a year of substantial growth and much success for the NBRA BID as it completed the following projects and initiatives: cc In partnership with Newport Beach & Company, the NBRA BID continued development of the consumer facing Dine Newport Beach brand in order to market restaurants, foodservice establishments and the local culinary community to diners. oo NBRA BID continued the development and ongoing maintenance of the NBRA BID website, DineNB.com, with stakeholder listing information, photos, menus, reviews and online booking capabilities. oc, The website was updated throughout the year with robust content and videos on the Newport Beach Culinary Community, dining guides, stakeholder offers and events, restaurant industry news and NBRA BID information. New online dining guides created for the website include: o Happy Hour Guide o Live Entertainment Guide o Group Dining Guide x NBRA BID executed three promotional campaigns throughout the year for destination and brand awareness to communicate the unique dining options available in the city. 0 2015 Summer Campaign —Find Your Official Flavor of Summer 0 2015 Fall Campaign — Feed Your Curiosity 0 2016 Restaurant Week Campaign — Feed Your Inner Food Critic x Print advertising appeared throughout the year in a variety of media outlets with in - market distribution through subscribers and in local retail stores and markets, regional hotels and concierges, visitor centers, airports, timeshare and vacation rentals and luxury apartments. o Newport Beach Visitor Guide o OC Guestbook o OC Official Visitor Map o DiningOut Magazine o Orange Coast Magazine o Locale Magazine o Newport Beach Magazine o Laguna Beach Magazine o OC Weekly o The Daily Pilot o The Coastline Pilot NBRA BID FY 2015-2016 Annual Report I Page 6 of 10 27-16 ATTACHMENT A oo Digital advertising throughout the year helped to boost brand and destination awareness, as well as increased website visits. Online advertising and promotions appeared in the following media outlets o Google Display Network o Google AdWords o TripAdvisor o Facebook oo The consumer newsletter boosted distribution to weekly to its diner subscriber base in order to keep the Newport Beach dining destination and NBRA BID stakeholders top of mind in a competitive Orange County culinary marketplace. The newsletter includes blogs and stories from respected local food and lifestyle bloggers, as well as timely information on stakeholder offers and local culinary events. x The NBRA BID conducted ongoing outreach throughout the year to food and travel writers, lifestyle bloggers and key media in local and regional drive markets to generate awareness for Dine Newport Beach the Newport Beach culinary community. The PR team hosted a national food media FAM group in October during the Newport Beach Wine & Food Festival, as well as (61) media at a reception to kick-off Newport Beach Restaurant Week in January. x Through consistent and strategic social media outreach on Facebook, Twitter and Instagram, NBRA BID experienced tremendous growth in the social channels, as well as increased online engagement with consumers and stakeholders. x The NBRA BID outreached to key culinary and dining influencers in order to engage with these personalities to broadcast to the larger social population and expand the network. x The NBRA BID conducted messaging and promotion through its social channels on restaurant offers, culinary events, dining trends and restaurant information on a weekly basis. x The NBRA BID published a quarterly industry newsletter to its stakeholders that includes timely information on industry and association news and events, as well as promotional opportunities. x Through the partnership with Newport Beach & Company, the NBRA BID and Dine Newport Beach continued providing a toll-free phone number and live concierge assistance to diners seeking information on Newport Beach restaurants through the on- site concierge desk located at Fashion Island. x The NBRA BID and Dine Newport Beach provided promotional support to local culinary events including: o Balboa Village Fest — Taste of Balboa o Golden Foodie Awards o Newport Beach Wine & Food Festival o Balboa Craft Beer Festival o Newport Beach Film Festival NBRA BID FY 2015-2016 Annual Report I Page 7 of 10 27-17 ATTACHMENT A oo The NBRA BID produced the 2016 Newport Beach Restaurant Week with (61) participating restaurants. The event celebrated the 10th anniversary of Restaurant Week marking 10 Years of Good Taste." The marketing and promotional efforts included: o Advertising — Print ads appeared in Orange County Magazine, Locale Magazine, DiningOut Magazine, Newport Beach Magazine, The Daily Pilot, The Coastline Pilot and Laguna Beach Magazine. Digital ads appeared online through the Google Ad Network, Facebook, TripAdvisor, Los Angeles Times Digital Media, GreersOC.com, Eventful, VisitNewportBeach.com, DineNB.com and OpenTable. Broadcast advertising appeared on 104.3 MyFM, KOCI, and Pandora. Out of home billboards for the event appeared in Orange County off the 405 and 91 freeways, in the Tustin Marketplace and banners were located throughout the city of Newport Beach. Paid and in-kind advertising generated over 6.6 million impressions. o PR Campaign — Editorial content, blogger coverage, calendar listings and a reception to promote the event generated (75) articles, (481) social media posts and over 519,000 social media impressions in media outlets In Orange County, Los Angeles, Long Beach, Inland Empire, Palm Springs and San Diego. On air coverage of the event appeared on the So. Cal Restaurant Show, KOCI, 104.7 MyFM and NBTV. The campaign resulted in generating 169 million media impressions. Promotions — Over 100,000 promotional cards and posters were distributed throughout the local area in hotels, visitor centers, airport, apartment communities, at local events, participating restaurants and in City of Newport Beach water bills in December and January. Outdoor promotional signage and banners appeared throughout Newport Beach and Corona del Mar. o Email Blasts — Email communications went out through Dine Newport Beach, Visit Newport Beach, OpenTable and a variety of partner channels to over 640,000 consumers throughout LA and Orange County. o Results — OpenTable reported a year -over -year increase of 17% in the number of diners participating in Restaurant Week, making this the most successful Newport Beach Restaurant Week for OpenTable in the history of the event. There were over 176 million advertising and media impressions generated for the event. The overall event resulted in an estimated consumer spend of $3.1 million which is 19% growth over from the previous year. oo The NBRA BID worked with the Newport Beach Chamber and Wake-up Newport to promote a Minimum Wage Forum to its stakeholders in October. oo In conjunction with Dine Newport Beach, the NBRA BID created a Partner Program for individuals and businesses that want to connect with NBRA stakeholders and Dine Newport Beach diners. The Partner Program generates new income managed by Dine Newport Beach through partner fees, advertising and sponsorship opportunities. oo The NBRA BID participated and/or contributed to the following community programs and events: Newport Beach Mayor's Dinner, California Restaurant Association CEO Panel, Newport Beach & Company Annual Marketing Outlook Dinner and other community events. NBRA BID FY 2015-2016 Annual Report I Page 8 of 10 27-18 ATTACHMENT A oc- The NBRA BID continued to maintain relationships with Newport Beach & Company, OC Visitors Association, Anaheim/Orange County Visitor & Convention Bureau, California Restaurant Association and the Newport Beach Chamber of Commerce. oo Newport Beach & Company is under contract with the NBRA BID to handle all marketing, public relations, communications, website management and BID administrative services. oo Accounting services were provided by the City of Newport Beach. oc The NBRA BID continued to offer credit card processing services for members to pay their assessment and event participation fees online using a credit or debit card. x The NBRA BID conducted outreach and recruited new stakeholders to serve on the NBRA BID's Board of Directors. x The NBRA BID held its Annual Meeting at a local stakeholder restaurant, where it provided a review of the financial standing of the NBRA, reviewed marketing and promotion results, discussed goals objectives and programs for the upcoming fiscal year, and obtained feedback from the general membership. Fiscal Year (FY) ODeratina Results During FY 2015-2016, $68,354 was carried over from FY 2014-2015. NBRA collected approximately $131,000 in stakeholder assessments and approximately $6,300 in stakeholder assessment late fees. The City contributed $20,000 as the third installment of a five-year commitment to support the BID. NBRA received $26,000 in participation fees for 2016 Newport Beach Restaurant Week, and a grant of $10,000 from the City in support of Newport Beach Restaurant Week. Total income for FY 2015-2016 is expected to be approximately $261,654. NBRA will spend by fiscal year end approximately $224,571 for approved activities, funded by the FY 2015-2016 income. NBRA's ending cash balance at June 30, 2016 is expected to be approximately $37,000 will carry over to FY 2016-2017. Conclusion The members of the Newport Beach Restaurant Association thank the Newport Beach City Council for its continued financial support and efforts on behalf of the NBRA. NBRA BID FY 2015-2016 Annual Report I Page 9 of 10 27-19 ATTACHMENT A Newport Beach Restaurant Business Improvement District Operating Budget July 1, 2016 — June 30, 2017 Carryover from 2015-2016 Stakeholder Assessments Assessment Late Fees City Funding Event Income — Participati� Event Income — City Grant 150K Less 10% Fees $37,000 $135,000 $6,500 $20,000 $25,000 $10,000 Total $233,500.00 EXPENSES Advertising I Media TOTALL $30,000 Event Marketing & Operational Expenses $60,000 E -Newsletter I Website Content Bloggers $12,000 Digital Marketing SEO $7,500 Collateral $5,000 Website Maintenance $5,000 Graphic Design I Branding $2,000 Social Media Promotions $2,000 Public Relations $2,000 Annual Meeting $2,000 Community Event Participation $2,500 Strategic Planning Miscellaneous Expenses $8,000 Research $5,000 Marketing Consultation I Agency Fee $60,000 BID Administration $18,000 Operating Expenses I Insurance $12,000 Dues I Memberships $500 Total $233,500.00 NOTE: The NBRA BID has an amendment to its stakeholder categories and assessment levies before the City Council. Should the amendment pass, the NBRA BID would amend its FY 2017 budget as follows: Stakeholder Assessments Advertising I Media Digital Marketing I SEO Collateral Graphic Design I Branding Public Relations 1 O Less 10% $189,000 $75,000 $12,000 $10,000 $2,500 $3.000 NBRA BID FY 2015-2016 Annual Report I Page 10 of 10 27-20 ill O %r" Y TJ P C*;7.TT; PT. 79% of all NBRW Diners Reside Outside of Newport Beach DINER LOCALE CONSUMER FIT Orange County 75% Los Angeles 9% 76% San Diego I IE 10% Ordered Items In Addition California I Int'I 6% to NBRW Menu OC DINERS TRIED A NEW Newport Beach 29% RESTAURANT Irvine 13% Costa Mesa 12% 83% Huntington Beach 4% During A Other 43% Prior NBRW LIKELIHOOD TO RECOMMEND 9 • �j Would Recommend to A Friend or Colleague OVERALL VAI IIF 94% Excellent Very Good I Good NEWPORT BEACH RESTAURANT WEEK Event Metrics ATTACHMENT A _W :M � Participating Restaurants 60 64 61 New Restaurants - 15 17 OpenTable Restaurants 34 38 35 OpenTable Diners 2,455 51081 5,941 City Grant Revenue $6,000 $16,000 $10,000 Participating Restaurant Revenue $19,924 $29,100 $28,700 OpenTable Revenue - - $1,300 Total Revenue $25,924 $45,100 $40,000 Event Expenses $821826 $49,446 $57,856 In -Kind Support (VNB, DNB, Partners) - $301978 $45,601 Advertising & PR Impressions - 55,201,000 176,520,970 Estimated Consumer Spend* - $2.6 million $3.1 million * Estimated spend based on OpenTable Data 27-22 0N=WPORT B_ACH RESTAURANT ® ASSOCIATION 111101 N N.=WPORT B-ACH PARTNER PROGRAM ATTACHMENT A Connect with the Newport Beach culinary community through the Newport Beach Restaurant Association (NBRA) and Dine Newport Beach Partner Program. Partnership is open to individuals and businesses that would like to associate with and support the NBRA and Dine Newport Beach. Partners have the opportunity to promote their services and business to hundreds of Newport Beach Restaurants, as well as thousands of Dine Newport Beach diners throughout the year under this annual program. PARTNER BENEFITS ® Included on the partner page of the Dine NB website with link to partner site • Included in (1) Newsletter - Either NBRA News or Dine NB Newsletter • (1) Editorial Blog Post on Dine NB website • Advertising and Sponsorship Opportunities • Opportunity to create a special offer or discount that is promoted directly to NBRA restaurants • Invited to Partner Events: 11 NBRA Neighborhood Mixers ® • • tot -of i NBRAAnnual Meeting I Dinner ANNUAL PARTNERSHIP FEE $300 PARTNERSHIP ONLINE APPLICATION Apply online at DineNB.com/Partner Partnership subject to approva DineNB.com Newport Beach & Co Annual Dinner Newport Beach & Co. Holiday Reception W® dinenewportbeach 27-23 ATTACHMENT A ABOUT NEWPORT BEACH RESTAURANT ASSOCIATION The Newport Beach Restaurant Association (LABRA) is a non-partisan, non-profit cooperative marketing organization that brands Newport Beach dining and promotes the commercial welfare of restaurants and the foodservice industry in the City of Newport Beach, California. Comprised of over (400) restaurants and foodservice operators, NBRA was founded in 1996 and is an official Business Improvement District (BID) of the City of Newport Beach. ABOUT DINE NEWPORT BEACH Dine Newport Beach is a strategic marketing initiative cooperatively created and managed by the Newport Beach Restaurant Association and Newport Beach & Company. It is designed to enhance the economic vitality of the Newport Beach culinary community by showcasing and promoting Newport Beach, California as Orange County's premier dining destination offering innovative cuisine, fresh fare, diverse experiences and a variety of exceptional restaurants. Dine Newport Beach connects with thousands of diners every week through its website DineNB.com and through engagement with the followers on all of its social Channels. DineNB.com W® dinenewportbeach 27-24 ATTACHMENT A RESOLUTION NO. 2016-64 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH, CALIFORNIA, DECLARING ITS INTENTION TO RENEW THE NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT AND LEVY ASSESSMENTS FOR THE FISCAL YEAR OF JULY 1, 2016 TO JUNE 30, 2017, AND FIX THE TIME AND PLACE OF A PUBLIC HEARING WHEREAS, the Newport Beach Restaurant Association Business Improvement District ("NBRA BID") was established in 1995 pursuant to the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code, Sections 36500 et seq., ( "1989 Law"), which requires an annual report to be filed and approved by the City Council for each fiscal year; WHEREAS, the Advisory Board, known as the NBRA BID Board of Directors, has prepared an Annual Report for the 2015-2016 fiscal year which is on file in the Office of the City Clerk; and WHEREAS, on May 24, 2016, the NBRA BID Annual Report was filed and approved by the City Council. NOW, THEREFORE, the City Council of the City of Newport Beach resolves as follows: Section 1: The City Council hereby declares its intention to renew the NBRA BID for fiscal year July 1, 2016 to July 1, 2017 pursuant to the 1989 Law. Section 2: The City Council hereby declares its intention to levy assessments for the NBRA BID for the fiscal year July 1, 2016 to June 30, 2017 pursuant to the 1989 Law. Such benefit assessment shall be as follows: A. For establishments with fewer than eleven (11) employees, the assessment shall be a flat Ninety -Five Dollars ($95). B. For establishments with greater than ten (10) employees, and a license tax less than Six Hundred Dollars ($600), the benefit assessment shall be one hundred percent (100%) of the annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code plus an additional Sixty - Five Dollars ($65). C. For all businesses whose license tax is Six Hundred Dollars ($600) or greater, the benefit assessment shall be one hundred percent (100%) of the annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code, plus an additional One Hundred Forty -Five Dollars ($145). 27-25 ATTACHMENT A Resolution No. 2016-64 Page 2of3 Section 3: The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty to be added shall in no event exceed fifty percent (50%) of the assessment amount due. Section 4: The benefit assessments shall be collected by the City, or its designee, in one annual installment. The assessment for new businesses shall be pro -rated according to the number of full months remaining in the NBRA BID's fiscal year. Section 5: The improvements and activities to be funded by the benefit assessments shall include only the following: 1. Marketing, advertising, and public relations 2. Brochure development and distribution 3. Promotion of public events 4. General promotion of restaurant trade activities 5. Educational and training classes for members 6. Memberships in various organizations deemed to promote dining in Newport Beach. The implementation of these actions is described in the NBRA BID Fiscal Year 2015-2016 Annual Report, which is on file with the Office of the City Clerk located at 100 Civic Center Drive, Bay 2E, Newport Beach, CA 92660. Section 6: Any food service business (such as restaurants, groceries with a dine in or take-out food service, mini -marts, gas stations with take-out food servicer and bars serving food) doing business within the boundaries of the City of Newport Beach is part of the NBRA BID, as set forth with greater specificity in the map attached as Exhibit A, and incorporated herein by reference. Section 7: The time and place for a public hearing on the NBRA BID renewal is set for 7 p.m. or as soon thereafter as the matter may be heard on June 14, 2016, at the Council Chambers located at 100 Civic Center Drive, Newport Beach, CA 92660. Section S: During the public hearing, the City Council shall hear and consider all protests against the establishment area, or the furnishing of specified types of improvements or activities within the area. Protests may be made orally or in writing, but if written shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of the businesses within the NBRA BID which pay fifty percent (50%) or more of the total assessments to be levied, no further proceedings to renew the NBRA BID shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specific 27-26 ATTACHMENT A Resolution No. 2016-64 Page 3 of 3 type or types of improvements or activity or benefit within the NBRA BID, those types of improvements or activities or benefit zones shall be eliminated. Section 9: Further information regarding the proposed NBRA BID renewal may be obtained at the City Manager's Office, 100 Civic Center Drive, Bay 2E, Newport Beach, CA 92660; 949-644-3031. Section 10: The City Clerk is directed to provide notice of the public hearing in accordance with Streets and Highways Code Sections 36523 and 36541. Section 11: The City Council finds the adoption of this resolution of intention is not subject to the California Environmental Quality Act ("CEQA") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. Section 12: If any section, subsection, sentence, clause or phrase of this resolution is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the validity or constitutionality of the remaining portions of this resolution. The City Council hereby declares that it would have passed this resolution, and each section, subsection, sentence, clause or phrase hereof, irrespective of the fact that any one or more sections, subsections, sentences, clauses or phrases be declared invalid or unconstitutional. Section 13: This resolution shall take effect immediately upon its adoption by the City Council and the City Clerk shall certify the vote adopting the resolution. ADOPTED this 24th day of May, 2016. ATTEST: �41m- J 6*' Leilani I. Brown City Clerk r Diane B. Dixon Mayor Attachment: Exhibit A (Boundary Map) BALI V -O 27-27 Ell iEXiII:IJ�I=1kikr±1 5 0 0-5 i �r Miles r r r 6512912012 ReyleuranlBlp_A,mxd 27-28 r � Costa /// �` r Exhibit A Mesa r � 1 !' r Beach � r M1+9•�d ,i�°jo k Dt- I.•Ie 4r 1� N 1 J VY ": E *7 l ! 5 0 0-5 i �r Miles r r r 6512912012 ReyleuranlBlp_A,mxd 27-28 ATTACHMENT A STATE OF CALIFORNIA } COUNTY OF ORANGE } ss. CITY OF NEWPORT BEACH } 1, Leilani I. Brown, City Clerk of the City of Newport Beach, California, do hereby certify that the whole number of members of the City Council is seven; that the foregoing resolution, being Resolution No. 2016-64 was duly and regularly introduced before and adopted by the City Council of said City at a regular meeting of said Council, duly and regularly held on the 24`h day of May, 2016, and that the same was so passed and adopted by the following vote, to wit: AYES: Council Member Peotter, Council Member Duffield, Council Member Selich, Council Member Curry, Council Member Petros, Mayor Pro Tem Muldoon, Mayor Dixon NAYS: None IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the official seal of said City this 25th day of May, 2016. 4� rAkU*tA-- Leilani 1. Brown, MMC City Clerk Newport Beach, California (seal) �tiWP�R O Fz. 27-29 ATTACHMENT B Newport Beach Restaurant Business Improvement District Operating Budget July 1, 2016 — June 30, 2017 Carryover from 2015-2016 Stakeholder Assessments Assessment Late Fees City Funding Event Income — Participati� Event Income — City Grant 150K Less 10% Fees $37,000 $135,000 $6,500 $20,000 $25,000 $10,000 Total $233,500.00 EXPENSES Advertising I Media TOTALL $30,000 Event Marketing & Operational Expenses $60,000 E -Newsletter I Website Content Bloggers $12,000 Digital Marketing SEO $7,500 Collateral $5,000 Website Maintenance $5,000 Graphic Design I Branding $2,000 Social Media Promotions $2,000 Public Relations $2,000 Annual Meeting $2,000 Community Event Participation $2,500 Strategic Planning Miscellaneous Expenses $8,000 Research $5,000 Marketing Consultation I Agency Fee $60,000 BID Administration $18,000 Operating Expenses I Insurance $12,000 Dues I Memberships $500 Total $233,500.00 NOTE: The NBRA BID has an amendment to its stakeholder categories and assessment levies before the City Council. Should the amendment pass, the NBRA BID would amend its FY 2017 budget as follows: Stakeholder Assessments Advertising I Media Digital Marketing I SEO Collateral Graphic Design I Branding Public Relations 1 O Less 10% $189,000 $75,000 $12,000 $10,000 $2,500 $3.000 NBRA BID FY 2015-2016 Annual Report I Page 10 of 10 27-30 ATTACHMENT C Newport Beach Restaurant Business Improvement District Operating Budget July 1, 2016 — June 30, 2017 Carryover from 2015-2016 $37,000 Stakeholder Assessments ($150K Less 10%) $135,000 Assessment Late Fees $6,500 City Funding $40,000 Event Income — Participation Fees $25,000 Event Income — Potential City Grant $10,000 Total $253.500.00 Advertising I Media TOTALEXPENSES $32,000 Event Marketing & Operational Expenses $60,000 E -Newsletter I Website Content I Bloggers $12,000 Digital Marketing I SEO $7,500 Collateral $5,000 Website Maintenance $5,000 Graphic Design I Branding $2,000 Social Media Promotions $2,000 Public Relations $2,000 Annual Meeting $2,000 Community Event Participation $2,500 Strategic Planning I Miscellaneous Expenses $8,000 Research $5,000 Marketing Consultation I Agency Fee $60,000 BID Accounting Services $18,000 BID Administration $18,000 Operating Expenses I Insurance $12,000 Dues I Memberships $500 Total $253,500.00 NOTE: The NBRA BID has an amendment to its stakeholder categories and assessment levies before the City Council. Should the amendment pass, the NBRA BID would amend its FY 2017 budget as follows: Stakeholder Assessments Advertising I Media Digital Marketing I SEO Collateral Graphic Design I Branding Public Relations 1 O Less 10%) $189,000 $75,000 $12,000 $10,000 $2,500 S•�• NBRA BID FY 2016-2017 Budget I Page 1 of 1 27-31 ATTACHMENT D RESOLUTION NO. 2016- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH, CALIFORNIA, CONFIRMING THE LEVYING OF ASSESSMENTS FOR THE FISCAL YEAR OF JULY 1, 2016 TO JUNE 30, 2017 FOR THE NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT WHEREAS, on May 24, 2016 the Newport Beach Restaurant Association Business Improvement District annual report and budget was filed and approved by the City Council; WHEREAS, on May 24, 2016 the City Council adopted a Resolution of Intention (No. 2016-64) declaring the intention to levy assessments for the Newport Beach Restaurant Association Business Improvement District for fiscal year July 1, 2016 to June 30, 2017; and WHEREAS, on June 4, 2016 the City Clerk published Resolution No. 2016-64 declaring the City Council's intention to levy assessments for the Newport Beach Restaurant Association Business Improvement District for fiscal year July 1, 2016 to June 30, 2017; and WHEREAS, a public hearing regarding the renewal of the Newport Beach Restaurant Association Business Improvement District was held on June 14, 2016 without a majority protest. NOW, THEREFORE, the City Council of the City of Newport Beach resolves as follows: Section 1: The City Council hereby confirms the levy of assessments as described in the Resolution of Intention, dated May 24, 2016, for the Newport Beach Restaurant Association Business Improvement District for the fiscal year July 1, 2016 to June 30, 2017. Section 2: The City Council finds the adoption of this resolution is not subject to the California Environmental Quality Act ("CEQA") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. 27-32 Resolution No. 2016 - Page 2 of 2 Section 3: If any section, subsection, sentence, clause or phrase of this resolution is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the validity or constitutionality of the remaining portions of this resolution. The City Council hereby declares that it would have passed this resolution, and each section, subsection, sentence, clause or phrase hereof, irrespective of the fact that any one or more sections, subsections, sentences, clauses or phrases be declared invalid or unconstitutional. Section 4: This resolution shall take effect immediately upon its adoption by the City Council and the City Clerk shall certify the vote adopting the resolution. ADOPTED this 14 day of June, 2016. Diane B. Dixon, Mayor ATTEST: Leilani I. Brown, City Clerk 27-33